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A Deep Dive with Jason and Pavilion on Today’s Valuations, Investing and Market Dynamics

SaaStr

So Sam Jacobs and the team at Pavilion had me join their podcast and it ended up being a pretty fun deep dive into where markets are today, the role of customer success in a tougher market, and much more. There’s concern that valuation trends seemed to mimic previous market bubbles.

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10 of My Top Seed Investing Mistakes

SaaStr

Q: What are some common mistakes that investors make when evaluating potential startup investments (such as Seed or Series A)? A few I’ve made and watched others around me make: Invest in good traction with a pretty good but not great CEO. The market changes, competition changes, etc., Investing when you aren’t sure.

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Dear SaaStr: How Would You Invest a 5 Million Dollar Payout From an Acquisition?

SaaStr

Dear SaaStr: How Would You Invest a 5 Million Dollar Payout From an Acquisition? He still hadn’t figured out how to invest it! Here’s my best advice: First, resist the urge to invest in anything specific at first. Don’t invest in restaurants or real estate ventures you don’t understand.

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Lowering the Hiring (And Investing) Bar Didn’t Work

SaaStr

We hired folks that really never understood the product in sales, or that never really finished any projects in marketing. The same things happened in VC and investing. I did some of this myself, both on people and investments. Better to do with fewer people, fewer investments, fewer initiatives. We learned.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Payments are more than a feature — they’re a key to long-term success and market differentiation. It's a must-read for SaaS companies looking to attract investment and achieve sustainable growth. Explore how integrated payment strategies impact investor and buyer evaluations.

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

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Passive Investing in Venture Capital and the Parallels to Public Equities

Tom Tunguz

Passive venture capital investing is a relatively new idea. If the public equities market is any indication, passive investing is here to stay. In public equities, passive investment funds constitute 54% of total dollars in the market, according to Bloomberg Reseearch. But it’s transforming the industry.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

At least 3,000 start-ups receive seed investment each year. Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit.