Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought.

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!”

Underperforming Technical Team 94

Underperforming Technical Team Marketing Sales Finance 94

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Those investments have felt good for those in it for the ride, have raised an eyebrow for those on the sidelines, hitting budgets hard and somewhere along the line, have made business sense. When resources are low, impact is key. or “What could be different?”.

Branding 205

Branding Outsourced Development Scale Travel 205

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. The success of Betty Crocker as a marketing mouthpiece was evident through those stacks of letters. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Marketing is more than just demand gen!

Scale 213

Scale Sales Hiring Cybersecurity Underperforming Technical Team 213

Unbounce

JANUARY 28, 2020

Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages. Are you an ecommerce marketer? No matter which ecommerce niche you’re in, keeping up often requires working fast to get new promotions to market. Oodles of effort? Oodles of conversions?

Branding 143

Branding Underperforming Technical Team Education Subscription 143

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

FEBRUARY 13, 2024

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. Start in-network and with the networks of the existing team. At Brex, Sam hired Ashley.

Sales Hiring 171

Sales Hiring Scale Underperforming Technical Team Revenue 171

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. I’ve seen a lot of SaaS market growth from the days when Larry Ellison said the cloud was like fiction. powered by Sounder. What You’ll Learn.

Branding 81

Branding Technical Review Underperforming Technical Team Sales Hiring 81

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients. Projects start at $50,000.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

SaaStr

OCTOBER 30, 2021

A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure. Unfortunately for me, I had little experience, not much talent, and lacked the treasure/money to invest. It seemed like the best investment! .

Scale 259

Scale Sales Hiring Sales SMB 259

Neil Patel

NOVEMBER 7, 2020

Data shows companies can generate $38 for every $1 email investment. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. Email marketing is effective, no doubt.

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Alignment between sales and marketing is how you’ll build a system rooted in strategy, data and targeted initiatives to better reach prospective clients. Define each team’s expertise.

Marketing 106

Marketing Sales Underperforming Technical Team Metrics 106

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Incredo

NOVEMBER 21, 2019

Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. So SaaS affiliate marketing partners have a huge audience to convince and convert. 4) Software companies pay only when they get paid.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. As a result, you can build long-lasting relationships by giving customers higher value for their investment.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

Intercom, Inc.

MAY 13, 2022

Oftentimes a good customer service experience starts with developing a sound process. With ticketing workflows that put the emphasis on conversations not tickets, customer support teams now have the ability to categorize, prioritize, and assign issues as they arise. What is a customer service process? Messenger-based customer service.

Underperforming Technical Team 129

Underperforming Technical Team Customer Support Technical Support Churn 129

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Subscribe to the Sales Hacker Podcast.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

Neil Patel

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency.

Engagement 145

Engagement Social Media Marketing Underperforming Technical Team 145

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Acquisition 102

Acquisition Strategy Social Media Underperforming Technical Team 102

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 87

Underperforming Technical Team Social Media Scale Interviewing 87

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. READ THIS: Selling From Home?

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. You won’t gain word-of-mouth referrals if you provide a poor experience. The following tips help you with both these goals.

Social Media 136

Social Media Underperforming Technical Team Advertising Software Review 136

Sales Hacker

FEBRUARY 27, 2020

The best way to do that is to develop the right behaviors in your sales reps. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Here are five key areas to challenge your team on in order to grow both them and your company. You have to be a sales LEADER.

Underperforming Technical Team 96

Underperforming Technical Team Development Revenue Sales Hiring 96

Neil Patel

OCTOBER 6, 2020

The trouble is digital marketing trends change all the time. Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. 5 Ways a Digital Marketing Consultant Can Help Grow Your Business.

Consulting 87

Consulting Marketing Sales Hiring Social Media 87

SaaStr

JULY 25, 2021

” And I told him we have a good market, we have a good product and because the product is good, that’s why our business is doing well. And what I was looking for was just working with smart people who had a really innate sense of a market opportunity, whether it was in the new market or a better alternative to the existing market.

Sales Recruiting 246

Sales Recruiting Sales Hiring Scale VP of Engineering 246

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

Scale 206

Scale Outsourcing Services Software Sales Hiring 206

Totango

JANUARY 26, 2021

When you know why customers are leaving you, you can develop appropriate preventive measures. Customers may encounter snags at any point during their journey with your brand which make them more likely to churn. Escalation stage: Slow response time or weak communication to a support request. Poor Customer Fit.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Can Coding Bootcamp Help You Get a Job in Digital Marketing?

Payment Methods 108

Payment Methods Cybersecurity Payment Solutions Artificial Intelligence 108

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 77

Product Marketing Scale Sales Hiring Sales Recruiting 77

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. The success of Betty Crocker as a marketing mouthpiece was evident through those stacks of letters. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer.

Branding 52

Branding Churn Underperforming Technical Team Retention 52