User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. Net Promoter Score.

SaaS Payments 96

SaaS Payments Metrics Customer Lifetime Value Marketing 96

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

SaaStock

MARCH 20, 2019

As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. But marketing is only one of the reasons we’re doing this. We provide a service; you make money; repeat on autopilot.

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SaaS Payments Payment Solutions Merchant Services Software Review 146

SaaStock

JANUARY 25, 2019

The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2011.

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User Pilot

APRIL 29, 2024

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

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User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests. Why Localize Incrementally [1.5

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Payment Methods Payment Solutions SaaS Payments Software Review 78

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

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Payment Methods Marketing Payments SaaS Payments 142

How To Buy Saas

MAY 10, 2024

Many brands and companies run aggressive Instagram marketing campaigns to expand their reach and establish a strong online presence. Fortunately, beginner Instagram users and brands can access tools and services that allow fast growth on Instagram, which would otherwise take weeks or months to achieve naturally.

Payment Services 40

Payment Services Marketplace as a Service Artificial Intelligence Systems Review 40

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In Casey’s last essay, he covered the differences between regular SaaS companies and SaaS-like Networks. This essay is a collaboration with Gilad Horev.

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Marketplace as a Service Business Model SaaS Payments Payments 141

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 76

Payment Solutions Payments Payment Services SaaS Payments 76

Incredo

NOVEMBER 21, 2019

Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost.

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SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Subscription Flow

NOVEMBER 17, 2023

Now more than ever, it is crucial for businesses to invest in SaaS customer journey in this era of the complete overhaul of the digital world. The more expensive and time-consuming inbound marketing has supplanted outbound marketing in the marketing world. What is SaaS customer journey?

SaaS Payments 52

SaaS Payments SaaS Payments Payment Services 52

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

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SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

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SaaS Payments Scale Payment Services Payment Solutions 264

Incredo

JULY 14, 2019

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” History of the subscription pricing model: From newspapers to the rise of SaaS subscription. Key finding?

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OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

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Baremetrics

AUGUST 30, 2021

These are very important questions to be asking, and show that we’ve gotten wise to some of the more questionable marketing tactics and business practices we’ve been subjected to over the decades. Unfortunately, this also means that our guard is up even when it comes to being sold a product or service that can actually help us.

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. This article answers that and more.

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Acquisition SaaS Payments Payment Methods Metrics 100

Baremetrics

SEPTEMBER 2, 2021

Most SaaS businesses adopt a subscription-based model supported by a recurring payment system. Setting up a recurring payment system can be complicated and requires the right tools to measure, manage, and review payments regularly. Cons for Businesses Using Recurring Billing Does SaaS Have to Be Recurring?

Payment Services 89

Payment Services Merchant Services Payment Features Payments 89

Baremetrics

NOVEMBER 4, 2020

In the early days of running a software company, collecting payments was pretty straightforward. Fast forward to today when most software companies use a Subscription as a service (SaaS business model , and things aren’t as simple. To put it simply, recurring billing can get complicated, especially for a SaaS company.

Payment Solutions 105

Payment Solutions Merchant Services Systems Review SaaS Payments 105

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 210

Scale Marketplace as a Service Cloud SaaS Payments 210

User Pilot

FEBRUARY 6, 2024

SaaS onboarding is the first real touchpoint you will experience with your customers. This article will discuss what a good SaaS onboarding process is, the onboarding best practices to build an effective program, and onboarding examples from well-known companies to inspire you. Why is SaaS user onboarding important?

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SaaS Payments Onboarding Payment Services Payment Methods 52

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. But how does user adoption impact your business?

SaaS Payments 87

SaaS Payments Strategy Payment Solutions SaaS 87

Baremetrics

MAY 13, 2021

While we’ve spoken at length about working on financial modeling for your SaaS business , it’s important not just to have that data—you need to apply it. In addition to your financial model, you need to select a SaaS sales model that helps you improve the metrics and grow your business. Try Baremetrics free. Table of Contents.

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SaaS Payments Payment Services Strategy Payment Methods 66

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

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SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStock

MARCH 20, 2019

As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a SaaS community that spans from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6. Founded: 2007. Based in: New York.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

Buffer Resources

AUGUST 16, 2023

and our commitment to keep up with market rates when it comes to how we pay our team. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. Stripe payments make up 98.5

Merchant Services 83

Merchant Services Payment Services Payment Features Payments 83

User Pilot

OCTOBER 30, 2023

Looking for a good SaaS reporting tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. Get a Userpilot demo for SaaS reporting and drive your product growth code-free.

SaaS Payments 52

SaaS Payments Payments Payment Services Payment Solutions 52

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics.

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SaaS Payments Metrics Payments Payment Services 98

How To Buy Saas

MARCH 12, 2021

SaaS technologies have powered this change to ecommerce, starting with who can sell, and then developing how. Continue reading to learn what the top three SaaS technologies are that have reshaped ecommerce. From AI to chatbots and voice assistants, new technologies are deftly woven into brands’ buyer journeys today.

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Payment Methods SaaS Payments Payment Solutions Technology 59

SaaStr

MAY 14, 2023

Here’s a chance to look back at 4 pre-IPO SaaS leaders today, and how they were doing and what they were thinking in the run up to $10m ARR. Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing.

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Sales Hiring Sales Recruiting Scale Payment Methods 244

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. But how does user adoption impact your business?

SaaS Payments 71

SaaS Payments Strategy Payment Solutions SaaS 71

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018. Rise of mobile.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Natalia Luneva

JANUARY 13, 2021

Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. This article will answer the main questions that SaaS founders and market ers have about losing SaaS customers, in other words, user churn: What is SaaS churn definition and why lowering it matt ers?

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SaaS Payments Payment Methods Churn Payment Services 105

Incredo

OCTOBER 31, 2019

Prologue to SaaS upsell Three months ago when you had only 600 subscribers, you chose a pricing plan that allowed you to send emails to a maximum of 2,000 users. Let’s finally find out what’s the difference and focus on the most rewarding SaaS upselling techniques. Yeah, revenue. Recurring revenue.

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SaaS Payments Payments SaaS Payment Methods 159