SaaStock

MARCH 29, 2019

Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Work on developing your brand.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

SaaStr

DECEMBER 3, 2020

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel?

Scale 170

Scale Sales Hiring Sales Recruiting Sales 170

ChurnZero

DECEMBER 9, 2022

Today, division leaders who run market-facing GTM functions account for 36% of CEO appointments. In the session’s Q&A, Gabby further explores shifts in the CEO persona, the importance of professional sponsors, and expanding to serve an entire market. It can be hard to convince PE firms to invest in the customer.

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Kellblog

JANUARY 29, 2020

Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g., Marketers call this differentiation and it’s not really just about why your technology is different from alternatives, it’s about why it’s better.

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

SaaStr

SEPTEMBER 26, 2019

I looked back at our investment memo, it was a 2K ACV when Jason invested after Y-C. So mid-market, we’re about 40 to 50K ACV enterprise. So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages.

Scale 130

Scale Sales Hiring Sales Recruiting Technical Advisors 130

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Do you like me?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What’s the return on investment of your mom? What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? Product marketers: move west. And Sprinklr acquires Nanigans. What is their ROI?

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Point Nine Land

APRIL 9, 2021

Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Market Characteristics ??

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

BetterCloud

MAY 17, 2021

Secondarily, I had a chance to chat with [CTO Jamie Tischart ] even before he joined the company. I can talk to someone and get advice with little effort and investment, but at the end of the day, will you take the chance on me? I’m sure many QA candidates that we want to hire have several options to choose from.

New CTO 52

New CTO Part-Time VPE CTO Coach CTO Hire 52

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

Sales Hiring 158

Sales Hiring Sales Recruiting CTO Hire Scale 158

SaaStr

JUNE 26, 2024

Then Salesforce lost $50B in market cap. Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. Every VC wants to invest. What happened?

CTO Hire 137

CTO Hire AI Venture Capital Sales Hiring 137

SaaStr

FEBRUARY 15, 2023

How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. If you have product market fit, don’t wait to implement outbound. The next hiring focus should be growth marketing. 20 million?

Scale 204

Scale Sales Hiring CTO Hire Scaling 204

SaaStr

SEPTEMBER 18, 2020

They’ve invested in all of these other businesses. Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. We might’ve touched on this one too on the hiring and the people.

Sales Hiring 245

Sales Hiring CTO Hire Scale Investment 245

SaaStr

APRIL 9, 2019

And then, invest your energy and time into the product. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Why do we need to have marketing? Eric Yuan: Yep.

Sales Hiring 125

Sales Hiring Scale CTO Hire Marketing 125

SaaStr

APRIL 16, 2019

Can I see a show of hands for those of you that have headquarters outside of the Bay Area, a secondary market? Also, part of that is being intentional about who you want to be as a company. The world’s your market, right? We ended up signing that contract in the uber back to the airport on the way home.

CTO Hire 150

CTO Hire Travel Underperforming Technical Team CTO Coach 150

SaaStr

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing?

Scale 176

Scale Enterprise Scaling Sales Hiring 176

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. This is a relationship worth investing in. This is tough.

Enterprise 76

Enterprise CTO Hire Startup Technical Cofounder 76

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. You need to invest at least a year or even two years. That will never work.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

AUGUST 15, 2020

Bernadette Nixon: And so there are different things we need to do to bring to the table in crossing that chasm for our market. But as we look at our market, it’s not all created equal. And there’s no one key holy grail metric that’s out there in the market right now. Bernadette Nixon: Sure.

Payment Methods 206

Payment Methods Merchant Services Scale Payments 206

SaaStr

NOVEMBER 21, 2019

Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A. We are a $50 million fund based in Lisbon, and we invest mainly in seed stage.

New CTO 141

New CTO Sales Hiring B2C CTO Hire 141

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Tom Tunguz

OCTOBER 24, 2021

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Tomasz Tunguz: Well, there’s two parts to the question. Excited to be back emceeing.

CTO Coach 122

CTO Coach Sales Hiring Sales Recruiting CTO Hire 122

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? By definition, it’s software that allows you to create, manage, and share your brand’s content.

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. Okay, so what were the stages of investment rounds that you took? Vlad : No that’s great. Vlad : Yeah.

Scale 141

Scale Business Sales Hiring CTO Hire 141

Outseta

NOVEMBER 19, 2019

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills. I’ve played the following roles at various tech companies.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. focused, some people are marketing?focused.

Technical Advisors 156

Technical Advisors Scale Sales Hiring Sales Recruiting 156

Andreessen Horowitz

NOVEMBER 28, 2023

So we didn’t have product market fit for that. I didn’t see the company as this consumer brand long term. So that’s where we found product market fit and product market fit is not binary, it’s more of like the stars align and you’re just like, Oh my God. And they were seeing lots of fraud.

Merchant Services 81

Merchant Services Payment Methods Payments Payment Solutions 81

Sales Hacker

AUGUST 18, 2020

Obviously COVID has really caused some constraints in travel, and so that requires us to kind of expand the addressable market that we’re approaching. Sam Jacobs: Do you sell to the chief marketing officer? And so we’re in the middle of a bit of a market transition. So what do we do, right?

Payment Features 111

Payment Features Subscription Scale Underperforming Technical Team 111

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And at that same time I met two Stanford computer science students. And so once I had the idea I convinced my father to invest and become a customer. He was investing in internet companies. And what have we learned?

Sales Recruiting 167

Sales Recruiting VP of Engineering Scale SaaS Payments 167

OPEXEngine

NOVEMBER 11, 2020

“Our renewal rate looked great, but as we began to dig into data, we realized it was because of our CS team and their high levels of service—it wasn’t necessarily a reflection of our software, our product/go-to-market fit, or the pain we were solving in the market,” he says. “We Engagement: How do they interact with your brand?

Startup 91

Startup Scale Systems Review Technical Review 91

Hull

JANUARY 22, 2019

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Integrate email marketing (HubSpot). Integrate sales CRM (Salesforce).

SaaS Payments 77

SaaS Payments Engineering Technical Advisors Payment Solutions 77

Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). It takes time to kick in, and it is fragile.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

Andreessen Horowitz

MARCH 20, 2024

There’s actually a lot of this consumer internet know-how that’s important in getting a product to mass market. You were CTO at Facebook at the time where social was emerging, and then right when the platform shift to mobile was taking place, right? You’ve got to think about taxes.

AI Search 143

AI Search AI Artificial Intelligence Scale 143

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? So HubSpot today is like a 25 or 30, I don't know whatever the market cap is. You can invest in things.

Payment Methods 140

Payment Methods Technical Review Software Review Payment Solutions 140