Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 131

Branding Startup Software Sales Recruiting 131

SaaStr

JANUARY 6, 2021

Q: I run a bootstrapped software company and our biggest customer (60% of our revenue) has offered on several occasions to invest in the company. Taking an investment from your largest customer certainly will complicate things. Rarely keep investing after the initial investment. But a VC investment is.

Investment 280

Investment Software Review Acquisition Pricing 280

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

Sales Enablement, SaaS and Growth

JUNE 5, 2017

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. By almost any measure Coca-Cola, Apple and Nike , three well-known and loved companies have crafted successful brands. What is a brand?

Branding 112

Branding Outsourcing Services Investment SaaS 112

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Can you describe the process for buying and selling a business from a brand? Jump to highlights.

Software Review 127

Software Review Technical Review Development Team Review Branding 127

Andreessen Horowitz

MARCH 4, 2021

For many years now, we’ve seen ecommerce grow, sparking an entire industry of new brands, channels, and technology stacks. Today, everything from a legacy department store to your local grocery store to a faraway fashion boutique is “online” at your … The post Investing in Whatnot appeared first on Andreessen Horowitz.

Investment 144

Investment Technology Branding 144

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 97

Branding Social Media Trends Systems Review 97

Chart Mogul

APRIL 3, 2018

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software.

Branding 97

Branding B2B Investment User Experience 97

Intercom, Inc.

OCTOBER 7, 2020

“Support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn” Indeed, if you look at the broader financial models of customer support, you’ll see that support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn.

Customer Support 196

Customer Support Investment Scale Churn 196

Andreessen Horowitz

MAY 6, 2021

Why shouldn’t selling one as part of a brand be as easy as setting up a Shopify store? NFTs represent one of … The post Investing in Bitski appeared first on Andreessen Horowitz. Why shouldn’t buying NFTs be as easy as buying a t-shirt or in-game items with my credit card?

Investment 105

Investment Branding 105

Sales Hacker

AUGUST 18, 2022

After implementing, onboarding and working with hundreds of clients on aligning their Outreach instances to drive revenue efficiency, the Outbound Funnel team is sitting down with SalesHacker to share key concepts on how to make sure your investment in Sales Engagement Platform delivers on its ROI. You’ll Learn.

Branding 81

Branding Onboarding Engagement Investment 81

Trint

DECEMBER 1, 2020

London-based Edge Investments supported the round, led by The New York Times Company LONDON—December 1, 2020— Trint , the leading speech-to-text platform for content creation, today announced the close of its Series A Acceleration round with an investment of £5M (~$6.7M). Individual investors were also part of the round.

Investment 130

Investment Artificial Intelligence Banking Entertainment 130

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. There’s no need to buy fancy cameras or invest in new technology. The problem?

Branding 133

Branding Social Media Interviewing Education 133

SaaStr

MARCH 19, 2024

Four ways: Brand. Individual brands matter too (e.g., far more people knew Mark Suster than the name of his firm before it was Upfront), but having both a firm brand + an individual brand does help. Just like anything else… respected brands are a very imperfect sign of quality, but they are a sign.

Branding 259

Branding Investment Business Leadership 259

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Churn 133

Churn Branding Underperforming Technical Team Retention 133

TrackStreet

JULY 20, 2023

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. We also mention that establishing and rigorously enforcing a MAP pricing policy is important for preventing online price erosion, which can undermine your brand value over time. This can present a long-term threat to your brand.

Branding 52

Branding Pricing Advertising Technology 52

Trint

NOVEMBER 23, 2020

They want to hear a brand story they can believe and they can buy. But numbers alone won’t get investment. You need to have the brand story. You need to have the brand story. But weaving the brand story into the pitch has been a vital part of bringing potential investors on the journey. Your brand story is the why.

Branding 130

Branding Advertising Underperforming Technical Team VP of Engineering 130

Mucker Capital

FEBRUARY 24, 2021

Mucker’s first meeting with Emotive happened in November of 2018, though our initial investment wouldn’t happen until 18 months later in May 2020 when we would lead their Series A. Today, Emotive announces their $50M Series B closed just 7 months after to accelerate growth after a transformative year for eCommerce brands.

Investment 90

Investment Technical Review Scale Branding 90

Intercom, Inc.

APRIL 16, 2018

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. Your brand is not your logo.

Branding 224

Branding Growth Hacking Scale Advertising 224

Intercom, Inc.

MAY 28, 2019

Memorable brands create enduring connections with the people who interact with them. The Intercom brand promise. . This identity is more than a design makeover – we believe it is a truer representation of who we are as a brand. They do this by clearly articulating what they stand for. Opinionated colors. Opinionated colors.

Branding 217

Branding Investment Engagement Business 217

Intercom, Inc.

JUNE 13, 2018

Those investments have felt good for those in it for the ride, have raised an eyebrow for those on the sidelines, hitting budgets hard and somewhere along the line, have made business sense. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Use existing channels to your advantage.

Branding 205

Branding Outsourced Development Scale Travel 205

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

Neil Patel

MARCH 26, 2021

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. All of these stats show that running Instagram contests is one of the best ways to improve brand awareness. People will feel a greater affinity toward your brand due to the goodwill you’ve generated with your contests.

Branding 134

Branding Engagement Systems Review Investment 134

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

SaaStr

JANUARY 10, 2024

Leading him to some of his biggest mistakes when hiring: Not investing enough time. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. They didn’t hire a big branding agency or hire a research firm. Brand awareness does not equal throwing money at billboards.

Sales Hiring 256

Sales Hiring Scale Technical Review Leadership 256

User Pilot

NOVEMBER 23, 2023

Investing in product analytics software can be a worthwhile investment as it helps you attain deeper insights into user behavior. You also get AI-powered sentiment analysis, custom branding, survey analytics, integrations, and the Identify API.

Pricing 105

Pricing Investment Software Review Scale 105

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Branding 137

Branding Social Media Education Interviewing 137

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. Once users are in a position to invest in such a service, your SaaS should be the first that comes to mind. The post Should your SaaS Business Invest More in Content Marketing?

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

Predictable Revenue

AUGUST 1, 2019

Having alignment between brand and outbound sales is essential. Not only can sales help measure the power of and investment made in a brand, but brand can also help empower prospectors with great content, sales assets, and ensure that messaging is always spot-on.

Branding 124

Branding Sales Investment Revenue 124

The Marketing & Growth Hacking Publication

APRIL 26, 2019

The number one rule of branding applies to you as well, not just your company “Do I need a personal brand?” then your brand exists. In business, if you don’t define your brand, someone else will. That’s the number one rule of branding. The same holds true with a personal brand. They invest in you.

Branding 40

Branding Investment Growth Hacking Engagement 40

Buffer Resources

APRIL 19, 2023

Plus, with the money I’ve saved from not paying for advertising or marketing initiatives, I’ve been able to make other investments to help my business grow sustainably. Here are some of those investments, and why they’ve been instrumental to my success. There have also been some monetary investments.

Outsourcing Services 97

Outsourcing Services Investment Social Media Revenue 97

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? Investment on Staff to Manage BOPUS. The buy online, pick up in–store model requires initial investment to hire dedicated staff. Investing on BOPUS won’t be worth it if customers don’t even know it exists. BOPUS Brand Examples. Market Buy Online, Pick Up In-Store. TC Running.

Branding 132

Branding Mobile Sales Hiring Business Model 132

Sales Hacker

DECEMBER 20, 2021

As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. Businesses must take a step back, evaluate their software investments, and rework their implementations. How to maximize customer training investment. Today, not much has changed.

Investment 94

Investment Technical Review Underperforming Technical Team Artificial Intelligence 94