Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners.

Scale 221

Scale Scaling Marketplace as a Service Entrepreneurship 221

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? The Shield: Owning market consensus. Investors will invest in your business if: You have a strong brand. Its economic model needed to capture the entire market, which leads to the second piece of the Conan Economics puzzle.

Scale 246

Scale Marketplace as a Service Advertising Business Model 246

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Neil Patel

DECEMBER 21, 2020

However, the many opportunities available with print on demand services are almost limitless. What if you could get it out on the market without the expensive overhead of a bulk order? Print on demand is a popular revenue stream or marketing strategy for many businesses, and for good reason. Who Uses Print on Demand Services?

Marketplace as a Service 145

Marketplace as a Service Business Advertising Branding 145

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

Neil Patel

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

Pricing 52

Pricing Marketplace as a Service Technical Review Innovation 52

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. Scaling Revenue in 2022: What’s the Same and What’s Different?

Scale 243

Scale Sales Hiring Marketplace as a Service B2B 243

Trint

SEPTEMBER 3, 2021

Buying followers may look impressive at first glance but ultimately they don’t engage with your content or buy into your brand. Not only this but purchasing followers break Instagram’s terms of service and these followers will often be deleted by the platform or even worse, you run the risk of your account being permanently banned.

Social Media 130

Social Media Marketplace as a Service Branding Engagement 130

How To Buy Saas

JUNE 7, 2023

In a fiercely competitive market, growing your business and standing out from your competitors can be challenging. This article has seven proven strategies to help you achieve long-term success in a competitive market. Utilize Social Media Social media has become a powerful tool for businesses looking to grow in a competitive market.

Social Media 40

Social Media Marketing Marketplace as a Service Trends 40

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 81

Engagement Customer Lifetime Value Revenue Subscription 81

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. powered by Sounder.

Revenue 82

Revenue Sales Hiring Marketing Marketplace as a Service 82

SaaStock

JANUARY 25, 2019

RD Station is an inbound marketing platform targeted at small and medium-size businesses. Since its launch in 2015, it has attracted more than 4,500 retailers who use it as their central marketplace. from Astella Investimentos, Spectra Investments and others. CEO : Vinicius Roveda Goncalves. Founded : 2011. RD Station.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Buffer Resources

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Payments 81

Payments Payment Methods Social Media AI Search 81

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

Retention 52

Retention Engagement Strategy AI Search 52

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

How To Buy Saas

MARCH 23, 2024

CRM software helps sales and service teams to satisfy and retain customers easily. There are two popular brands used in the CRM and customer service space – Zendesk vs Freshdesk. It equips the sales, marketing, and customer service teams with the necessary tools.

Payment Solutions 52

Payment Solutions Payments SaaS Payments Scale 52

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Travel 175

Travel Marketing Scale Outsourcing Services 175

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 76

Payment Solutions Payments Payment Services SaaS Payments 76

Neil Patel

APRIL 1, 2021

Ellevest is a digital investing platform. The Ellevest Instagram bio works because it clearly states who the business is for (by women, for women), the industry it’s in (financial services), and the type of business model it uses (membership-based). This link points users to multiple brand blog posts and membership webpages.

Social Media 137

Social Media Business Marketplace as a Service Branding 137

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Acquisition 97

Acquisition Scale Marketplace as a Service Onboarding 97

Neil Patel

JANUARY 23, 2021

Or you can also consider buying a product that already exists, improving it, and then doing a better job of marketing it. While Alibaba is one of the more popular marketplaces, it doesn’t mean that there aren’t frauds on the platform. Consider your domain name as a long-term investment, and try to come up with the best you can.

Payment Methods 132

Payment Methods Payments Marketplace as a Service Payment Services 132

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. How Does Marketing Automation Work?

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

OpenView Labs

APRIL 28, 2021

Content marketing, in its simplest form, is creating and distributing content in order to build awareness about a product or service. And generally speaking, content in content marketing refers to written content published in the form of blog posts. Now, it’s no secret that content marketing works.

Data 55

Data Marketing Content Marketing Software Review 55

OpenView Labs

OCTOBER 27, 2020

Dev tools and API companies are on fire right now, so a question I’m hearing a lot lately from founders is: How do I build a strong developer brand like [Stripe]? In both cases, founders start to hire marketing-types to help grow the developer brand and community. Put down the B2B marketing playbook. “A Easy, I tell them.

Development 52

Development Sales Hiring Marketing B2B 52

User Pilot

MARCH 20, 2024

The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. The open-source model creates revenue by charging for beyond-the-basics services. Affiliate marketing rewards promoting products by relying on niche alignment and audience relevance.

Software 59

Software Revenue Strategy Advertising 59

Neil Patel

MARCH 4, 2023

And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity in their customer base. Expansion into new markets isn’t easy. How do they make a huge brand feel more like it belongs in different communities?

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

The Marketing & Growth Hacking Publication

APRIL 21, 2019

Farewell to Social Media or How Platforms Made Brands Desperate Lush Cosmetics United Kingdom announced that it ‘bids farewell’ to a couple of social media channels. Mrs. Telford argues that moving marketing efforts of social media can help Lush to upgrade the full customer service. usually with xenophobic or sexist implication.

Social Media 40

Social Media Branding Growth Hacking Technical Review 40

Baremetrics

SEPTEMBER 16, 2021

Employ Email Marketing 3. Personalize Your Marketing 4. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Suppose a person subscribed to your service. You can also analyze plans and periods when your marketing efforts led to LTV alterations.

Business 97

Business Social Media Marketplace as a Service Mobile 97

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. It’s important to find your niche. They brought 140,000 employees to the platform.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151