SaaStr

NOVEMBER 9, 2023

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm. This never works out in the early days. A bit more here.

Sales Hiring 238

Sales Hiring Scale Startup Marketing 238

OpenView Labs

NOVEMBER 9, 2021

Interviewing / Hiring Your Sales Team. You may also want to consider some new interview approaches, all of which we outline in this article. Scaling SaaS Sales. Pro Tips on Scaling an Enterprise Sales Organization: How do you make a sales team grow? and 500 globally. Here’s how. What caused the shift in mindset?

Scale 91

Scale Sales Hiring Scaling Technical Review 91

SaaStr

MARCH 12, 2024

Not only do you have to pass the hiring interviews as a Founder, but everyone on your team does, too. Brett has seen deals where the founder and a couple of employees are great, but most of the team failed the initial interviews. Hopefully, you’ve been talking to product for a while, and it’s not a brand-new conversation.

Software Review 226

Software Review Technical Review Acquisition Scale 226

SaaStr

JANUARY 31, 2022

Traction and Boast co-founder Lloyed Lobo and Jason Lemkin caught up on how to really scale your SaaS company 10x in a deep-dive here: We deep dive on: How to get from $10m to $100m ARR even with so-so growth. Selling with a brand vs. selling without a brand, and how it’s very different. When you have to stop being a VP.

SaaS 204

SaaS Interviewing Branding Scaling 204

Totango

MARCH 15, 2022

Efforts to scale customer success team activity often fall short because of failure to avoid common mistakes. Your human resources practices, your project management procedures and your technology strategy all need to come together in order for you to scale up without overextending yourself.

Sales Recruiting 95

Sales Recruiting Customer Success Sales Hiring Scaling 95

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Google Cloud has matured a lot over the last couple of years, invested in AI for such a long time, and being a part of a company that’s strongest in GenAI is what’s important for startups scaling in this direction.

Cloud 241

Cloud Scale AWS AI 241

SaaStr

JANUARY 10, 2024

Schultz explained: “So I always say, ‘Think about how many hours this search is going to take by the time you do the research, talk to candidates, do your outreach, interview candidates many times, do your back channel reference checks — all of that adds up. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 251

Sales Hiring Scale Technical Review Leadership 251

SaaStr

JUNE 13, 2021

Revolution in eCommerce Marketing: A Deep Dive with CEO Andrew Bialecki” One of our favorite interviews, talking about Klaviyo broke out in what seemed a crowded and mature space (email marketing). #4. “3 CCO Lessons in Scaling Enterprise CX with Hubspot” A deep dive with HubSpot’s COO. #5.

Scale 226

Scale Interviewing Enterprise Engineering 226

Buffer Resources

FEBRUARY 21, 2023

We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!), In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach.

Branding 91

Branding Social Media Marketing Interviewing 91

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Out of its headquarters in Utah, Podium scaled from 5 employees to over 300 employees.

Scale 249

Scale Sales Hiring Scaling B2B 249

Buffer Resources

FEBRUARY 14, 2024

Listen to it here Creators are Brands If you want to elevate beyond “just” content creator status, Creators Are Brands is a podcast hosted by Tom Boyd that offers actionable insights on how creators can build their brands online. 

Social Media 93

Social Media Entertainment Entrepreneurship Interviewing 93

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. They are interested in trying new brands, experimenting with new things.

Scale 162

Scale Sales Recruiting Scaling SaaS Payments 162

SaaStr

NOVEMBER 15, 2022

But I hadn’t really thought of them as a proxy for all SaaS companies until I saw the CEO’s interview from a few weeks back. Vista’s investments are older, established SaaS companies with brands. The companies they own a majority of are collectively at $24B (!) in ARR, so it’s second only to Salesforce in SaaS.

Cybersecurity 310

Cybersecurity SMB Interviewing Enterprise 310

Totango

JULY 28, 2021

Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. This can determine whether customers renew or churn and whether they become loyal ambassadors for your brand. Developing meaningful interview questions.

Customer Success 118

Customer Success Management Underperforming Technical Team Scale 118

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company.

Scale 95

Scale Marketing Interviewing AI 95

SaaStr

MARCH 26, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations. Manual processes first. Names stick.

Scale 152

Scale Payment Services Payment Methods Scaling 152

SaaStr

JANUARY 6, 2021

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. ClickFlow , a SEO experimentation tool, is looking for aVP of Sales to help them scale over the coming year. Apply here.

Sales Hiring 325

Sales Hiring Scale Payment Solutions Payments 325

SaaStr

DECEMBER 6, 2021

Will they help you to scale? For example, Pagey, our mascot, ended up videobombing me during an interview with CNBC. You want it to be realistic, but you also want to demonstrate to your investors that you can scale and grow. What’s going to change? Are those changes positive? Or will those changes get in your way?

DevOps as a Service 236

DevOps as a Service Scale Cloud Interviewing 236

Sales Hacker

AUGUST 12, 2020

Scaling Your Personalization. AI can help scale this, but we need to be careful not to rely too heavily on it. To scale your outreach you need to build a system to ensure your message gets seen. The system you set up becomes even more important once you begin doing outreach at scale, but I’ll go over that more later.

Scale 107

Scale Scaling AI Search AI 107

SaaStr

MAY 31, 2021

And flying somewhere crazy for an interview, or doing 30 interviews a week, is … harder. I need more help to scale sales, to build the relationships, and to do the cookie-cutter parts. Brand, Brand, Brand. Trusted, proven brands are highly defensible. Not always, but definitely sometimes.

Sales Recruiting 325

Sales Recruiting Sales Hiring Scale Branding 325

SaaStr

FEBRUARY 23, 2022

To illustrate how successful async adoption can be, Thomas highlighted four async success stories from real brands, and how async improved their business. Loom has spent time improving their hiring with async, with pretty impressive results: The company has a 93% satisfaction rate for their interview process. Here’s how they do it.

Scale 222

Scale Company Culture Interviewing Communication 222

Tom Tunguz

FEBRUARY 3, 2020

The market leader benefits from the strength of its brand. The brand’s strength eases prospecting work. Salespeople leverage the trust the brand has created. When you interview salespeople for your startup, do you consider their experience at a market leader or market challenger? How does that map to your business?

Sales Hiring 224

Sales Hiring Scale Startup Interviewing 224

SaaStr

DECEMBER 5, 2023

Salesforce Ventures interviewed several sales leaders in the space — Gong, Miro, Monday, Okta, and Wiz — to get an informed perspective on the challenges and lessons learned moving upmarket. For many, moving upmarket makes sense to scale. In the early days, their brand marketing was the left image. Gong is a good example.

Scale 192

Scale Enterprise readiness compliance Enterprise 192

SaaStr

JUNE 27, 2020

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm. Sales: Hiring any reps you wouldn’t buy from yourself.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

MARCH 27, 2022

Go Long — if you get to Initial Scale with happy customers and good growth. Interview at least 20 potential customers. Forget the value-add, and the intros, and the rolodexs, and the brand and the cool office in South Park. Even if it means a lower valuation, or less of a brand. Power Laws are real. 3. Go For It.

Scale 361

Scale Sales Hiring Venture Capital Startup 361

Buffer Resources

DECEMBER 12, 2023

By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.  Scale 📈 Lastly, systems enable creators to scale their content from solo operations into media businesses.

Systems Review 103

Systems Review Social Media Technical Review Scale 103

User Pilot

MAY 1, 2024

Improve customer acquisition : Delighted users become advocates for your brand. Here are a few options to consider: User interviews : Conduct one-on-one or group interviews to ask questions and gain deep insights into user needs. All these contribute to a higher customer lifetime value and better revenue for your business.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84

SaaStr

JUNE 24, 2022

More here: 10 Great Questions to Ask a VP Sales During an Interview. #6. Until your brand is so big your product sells itself, move on from reps who can’t sell your product. Someone with only one or two years of experience at a big brand can’t make the cut. It never works out. A manager is not enough.

Sales Recruiting 217

Sales Recruiting Sales Hiring Scale Customer Success 217

Totango

OCTOBER 7, 2021

You can integrate automated emails with surveys that measure customer satisfaction and enthusiasm for your brand. NPS uses a scale of 0 to 10 to measure how likely a customer would be to recommend your brand to a friend or colleague. Conduct Customer Interviews. Reviews provide another important feedback resource.

Software Review 101

Software Review Technical Review Interviewing Benchmarks 101

User Pilot

MAY 2, 2024

An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. ” on a scale of “Very Easy” to “Very Hard.” 4 or 5 on a 5-point scale). For example, in-app surveys have higher response rates and you can use them at scale.

Retention 75

Retention Metrics Strategy Scale 75

Intercom, Inc.

FEBRUARY 25, 2021

Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand. When I first start working with clients, I’ll interview executives, employees, customers, and the employees. They want the brand to succeed. ” So employees know.

Scale 211

Scale Consulting Interviewing Customer Support 211

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 95

SaaS Interviewing Pricing Market Research 95

User Pilot

NOVEMBER 30, 2023

That’s whose problems you want to solve, Based on goals and audience, select a range of research techniques, like surveys , interviews, or user behavior tracking. First, they’re easy to run at scale. That’s if you have the right interviewing skills. In this way, you will make sure you use the interview time well.

Interviewing 85

Interviewing User Experience Technical Review Trends 85

User Pilot

AUGUST 10, 2023

Relational NPS surveys are designed to gather information on the health of your brand identity and customer relationships. Invite passives to interviews to learn more about their expectations. This survey type is designed to gather information on the health of your brand identity and customer relationships.

SaaS Payments 81

SaaS Payments Payment Solutions Software Review Interviewing 81

SaaStr

OCTOBER 30, 2021

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. 7 Tips to get 7,000 Customers. Just make sure you are relying on the data to do so!

Scale 263

Scale Sales Hiring Sales SMB 263

User Pilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. In case of negative reviews , invite the customer to a one-on-one interview to learn more about their problems and try to fix them. ” on a 1-to-5 or 1-to-7 Likert scale. Look no further!

Systems Review 98

Systems Review Scale SaaS Branding 98

SaaStr

APRIL 24, 2019

Alexandr Wang is the Founder & CEO @ Scale, the startup providing high quality training and validation data for AI applications. To date, Alexandr has raised over $23m with Scale from some of the best in the business including Index, Accel, Y Combinator, Dropbox’s Drew Houston, Justin Kan, Thumbtack’s Jonathan Swanson and more.

Scale 126

Scale Scaling Sales Hiring Customer Success 126