Scaling Beyond Founder-Led Sales with Atomico Partner Laura Connell
SaaStr
OCTOBER 10, 2023
On a sales front, how do you evolve past founder-led sales, or together with it, so that you can scale your organization? PST, Laura Connell, Partner at Atomico, shares how to scale beyond founder-led sales on your path to Series B. It’s not a repeatable process, and it doesn’t scale. Time is the enemy.
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