User Pilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

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Product Marketing Marketing Social Media Scale 105

User Pilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. What is user research? What is user research?

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User Experience Interviewing Underperforming Technical Team SaaS 105

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Let’s get straight into it!

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Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

JUNE 30, 2023

This data allows product managers to make more informed product development and roadmap planning decisions. When customers see that their voices are heard, and their suggestions are being implemented, they feel valued and are more likely to remain loyal to your brand. What are the different techniques to collect VoC data?

Scale 98

Scale Software Review Underperforming Technical Team Social Media 98

User Pilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. Interviews. The outcome? Focus groups.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

MARCH 18, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Here’s what Claire talks about: How to avoid trapdoor decisions when scaling. Lessons for scaling high-growth organizations.

Scale 119

Scale Payment Services Payment Methods Sales Hiring 119

Sales Hacker

AUGUST 12, 2020

Scaling Your Personalization. AI can help scale this, but we need to be careful not to rely too heavily on it. To scale your outreach you need to build a system to ensure your message gets seen. The system you set up becomes even more important once you begin doing outreach at scale, but I’ll go over that more later.

Scale 109

Scale Scaling AI Search AI 109

Totango

OCTOBER 20, 2022

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. We’ll cover these below, along with five best practices to follow when bringing a new customer success manager aboard your team. What Is a Customer Success Manager (CSM)?

Sales Hiring 93

Sales Hiring Customer Success Sales Recruiting Technical Review 93

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement. Let’s explore a few.

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Customer Lifetime Value SaaS Underperforming Technical Team Churn 105

Sales Hacker

AUGUST 11, 2023

I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. This week I sat down and interview the VP of Sales at Crunchbase , Ang McManamon. She is currently the VP of Sales at Crunchbase, where she leads a high growth team out of New York City. Grit is a must-have.

Scale 64

Scale Leadership Sales Hiring Sales 64

Intercom, Inc.

DECEMBER 21, 2021

But as you scale beyond Series A, how can you be sure you’re choosing the right lane? In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

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VP of Engineering Scale Technical Review Outsourcing Services 118

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Subscribe to the Sales Hacker Podcast.

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VP of Engineering Branding Scale Marketing 63

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. Brand content. DeSantis Breindel – Best for Branding Strategy.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

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Payment Methods Marketing Payments SaaS Payments 140

Sales Hacker

APRIL 5, 2022

True personalization at scale [14:51]. Winning bigger deals without brand recognition [18:11]. Good companies vs. bad companies [22:48]. So let’s listen to our sponsors, and then we’ll get right into the interview with Andy Paul. Well, if you haven’t, your sales team should be in one soon.

Scale 80

Scale Sales Underperforming Technical Team Compensation 80

SaaStr

NOVEMBER 16, 2020

What does it take to scale a sales team successfully? How can one determine a closer in the interview process? Below, we’ve shared the transcript of Harry’s interview with Andy. I’ve heard so many good things from Kobie, now at Upfront, and then also the team at Openview. Should one hire sales reps 2×2?

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Sales Hiring Scale Leadership Technical Review 197

OpenView Labs

JANUARY 19, 2022

Based on interviews with B2B SaaS experts who have built and scaled product-led businesses, we designed a new user journey. Scale: how to keep users happy and capture more value. How could they have scaled keyword advertising? Activation: the “aha” moment when the user uncovers reasons to keep using the product.

Scale 72

Scale Underperforming Technical Team Sales Hiring Marketing 72

SaaStr

JULY 8, 2020

350: Neha Sampat is the Founder and CEO @ Contentstack, a modern content management system bringing business and tech teams together to deliver personalised, omnichannel experiences. Atypical in our world, but Neha scaled the business to well over $1M in ARR before raising funding. Harry Stebbings: Welcome back.

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Scale Technical Review Technical Advisors Sales Hiring 208

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

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Scale Sales Payment Methods Merchant Services 147

SaaStr

APRIL 16, 2020

In Today’s Episode We Discuss: * How Carolyn made her way across the pond from Head of US Communications at Orange to GM of Method in SF to then playing a key role in the marketing team at PagerDuty? * How does PagerDuty think about brand marketing? In terms of tone, what is the right tone to approach the broader team with?

Scale 185

Scale Underperforming Technical Team Leadership Branding 185

Andreessen Horowitz

DECEMBER 12, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. And those teams really wanted APIs and web hooks and event logs, and those developer things.

Payment Solutions 111

Payment Solutions Payment Methods Payment Services Payments 111

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Lessons learned from scaling a team. It has been a year of extraordinary growth at Intercom.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

SaaStr

JANUARY 18, 2023

Unicorn companies often need to scale quickly to meet the demands of their rapidly growing customer base. Lesson 1: Everything is about your team. Every startup needs strong team dynamics to pull through tough times. It’s all about the team 99% of the time and 1% product and process. Lesson 8: Win on brand.

Scale 205

Scale Underperforming Technical Team Scaling Interviewing 205

SaaStr

JANUARY 28, 2020

There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. If something bad happens, you’re going to have to cut your burn, probably. So, what did we learn last time and what do you think will happen this time? Any thoughts?

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Sales Hiring Scale Underperforming Technical Team Sales Recruiting 210

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Provide the necessary training for your sales teams.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

Sales Hacker

NOVEMBER 24, 2020

Team selling and why it’s making a comeback [7:43]. Who influenced Trish in her career development [31:34]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. Show Introduction [00:04].

Underperforming Technical Team 81

Underperforming Technical Team Scale Outsourcing Services Sales Hiring 81

SaaStr

AUGUST 31, 2022

Scalability is about capability, so businesses need to understand whether they have the capacity to grow and whether their infrastructure and team can accommodate growth. The stage of scaling from $10 million to $100 million ARR may seem like a daunting task, but it is an exciting one. Turning a vision into reality.

Scale 221

Scale Underperforming Technical Team Scaling Company Culture 221

ProfitWell

FEBRUARY 11, 2020

We also have an episode of our series Protect the Hustle , during which Patrick interviews former Netflix culture pro Patty McCord, which preaches just the same. In a similar realm, we found an episode of Escape Velocity by our friend Dan Martell , on helping leaders get team feedback—all in the name of faster growth.

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Sales Recruiting Underperforming Technical Team Interviewing Scale 40

SaaStr

DECEMBER 3, 2020

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? Below, we’ve shared the transcript of Harry’s interview with Sam. Harry Stebbings.

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Scale Sales Hiring Sales Recruiting Sales 177

SaaStr

MARCH 20, 2020

Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Below, we’ve shared the transcript of Harry’s interview with Rachel. Before Slack, Rachel spent four years at LinkedIn, where she led the product marketing team for content experiences. Loving our podcast content?

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SMB Scale Startup Marketplace as a Service 185

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. First, what is continuous customer development? Below, we’ve shared the full transcript of Harry’s interview with Krish Subramanian.

Scale 132

Scale SaaS Payments Sales Recruiting Payment Services 132

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. We did a good AMA on this scaling at SaaStr Europa in Barcelona, a couple weeks back. That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them.

Scale 239

Scale Outsourcing Services Sales Hiring VP of Engineering 239

SaaStr

JUNE 14, 2019

Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. Does Dave agree that if the money is on the table founding teams should take it? What are the clear differences between a good book and a bad book? Who is involved? How long does it take?

Sales Hiring 146

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 146

Sales Hacker

DECEMBER 5, 2019

Having spent time as a BDR himself, Scott correctly identified that grit and curiosity are key identifiers for success in business development: “Intellectual curiosity & ridiculous grit. This is the traditional mindset when looking for new team members. Everyone wants Kobe Bryant on their team. Future Leaders.

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Sales Hiring Scale Sales Recruiting Sales 56

SaaStr

SEPTEMBER 10, 2020

What can teams do to bring their themes to life? Below, we’ve shared the transcript of Harry’s interview with Latané. As I’ve said before, I’ve heard so many good things from Brian and the team at Venrock. And so I started to build some of classic demand gen functions, like BDR team. Who is involved?

Scale 179

Scale Sales Hiring Software Review Technical Review 179

Andreessen Horowitz

DECEMBER 5, 2023

ABOUT MY FIRST 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. But along the way we found that the tool that we’d built was really interesting to a lot of other developers.

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Sales Hiring Sales Recruiting Banking Outsourced Development 89

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren: This was 2003, and I was working as Head of Business Development for a web engineering company in Boston. The company is focused on “putting the math behind advertising for data-driven, profitable results.”

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Interviewing SaaS Payments Payments Technical Advisors 40