Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 91

Branding Social Media Consulting Content Marketing 91

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Branding 137

Branding Social Media Education Interviewing 137

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. David Hershenson: About 20 years ago, I moved to San Francisco and interviewed with a little startup called salesforce.com, where there were less than 200 people.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Sales Hacker

APRIL 21, 2020

You’ll be able to download the interview scorecard template that I use with my clients. Part two of this scorecard series will help you create a sales interview scorecard to land that sales role you’ve been dreaming about. Who is involved in the interview process, onboarding process, and ongoing support and training process?

Sales Hiring 93

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 93

Sales Hacker

FEBRUARY 20, 2020

Just as sales is its own animal in the professional ecosystem, the sales interview is its own unique beast. Your skills will be fire-tested and aggressively interrogated , and the mock demo portion makes it more like an audition than an interview. Start Acing Your Interview Before You Even Start. But this is a sales interview.

Sales Recruiting 76

Sales Recruiting Interviewing Sales Hiring Sales 76

CustomerSuccessBox

OCTOBER 31, 2021

At CustomerSuccessBox, thought of interviewing Customer Success leaders to understand their perspective of Quarter Business Review. Instead, prepare a list of questions about Desired Outcomes and Desired Experiences they want to receive by way of their relationship with your brand and team.

Interviewing 52

Interviewing Technical Review Benchmarks Customer Success 52

User Pilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry. Sentiment Analysis Examples.

Social Media 105

Social Media Software Review Technical Review Machine Learning 105

Buffer Resources

FEBRUARY 21, 2023

In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach. Our original content about the disability experience reached over 140,000 people last year.

Branding 94

Branding Social Media Marketing Interviewing 94

SaaStr

NOVEMBER 9, 2023

And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm. Those companies are way, way too big. With way too strong processes and systems in place. Hiring any reps who “don’t care about money”.

Sales Hiring 212

Sales Hiring Scale Startup Marketing 212

SaaStr

MARCH 12, 2024

Not only do you have to pass the hiring interviews as a Founder, but everyone on your team does, too. Brett has seen deals where the founder and a couple of employees are great, but most of the team failed the initial interviews. Hopefully, you’ve been talking to product for a while, and it’s not a brand-new conversation.

Software Review 202

Software Review Technical Review Acquisition Scale 202

SaaStr

NOVEMBER 15, 2022

But I hadn’t really thought of them as a proxy for all SaaS companies until I saw the CEO’s interview from a few weeks back. Vista’s investments are older, established SaaS companies with brands. The companies they own a majority of are collectively at $24B (!) in ARR, so it’s second only to Salesforce in SaaS.

Cybersecurity 288

Cybersecurity SMB Interviewing Enterprise 288

SaaStr

JANUARY 10, 2024

Schultz explained: “So I always say, ‘Think about how many hours this search is going to take by the time you do the research, talk to candidates, do your outreach, interview candidates many times, do your back channel reference checks — all of that adds up. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 224

Sales Hiring Scale Technical Review Leadership 224

Buffer Resources

FEBRUARY 14, 2024

Listen to it here Creators are Brands If you want to elevate beyond “just” content creator status, Creators Are Brands is a podcast hosted by Tom Boyd that offers actionable insights on how creators can build their brands online. 

Social Media 96

Social Media Entertainment Entrepreneurship Interviewing 96

SaaStr

JANUARY 31, 2022

Selling with a brand vs. selling without a brand, and how it’s very different. Why you don’t do enough interviews. When you have to stop being an IC (Individual Contributor). When you have to stop being a VP. What the best VPs of Demand Gen do. When to hire which VPs, and why. And so much more!

SaaS 183

SaaS Interviewing Branding Scaling 183

Buffer Resources

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Social Media 120

Social Media Payment Methods Payment Solutions AI Search 120

User Pilot

APRIL 16, 2024

Building a product experience strategy is essential for any SaaS business as it increases product adoption, reduces customer churn , boosts customer lifetime value, smoothes the customer journey, and elevates brand advocacy. Increased brand advocacy : Satisfied and engaged customers will promote your brand through positive word-of-mouth.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

OpenView Labs

MARCH 6, 2020

But if you’re creating a new B2B SaaS product, odds are you’re filling a brand-new need you see in the market—or a unique mixture of needs. Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. The post We Explored 3 Product Positioning and Branding Failures. Yes, it sounds daunting.

Branding 52

Branding Interviewing B2B Market Research 52

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 216

Sales Hiring Sales Recruiting Interviewing Revenue 216

SaaStr

MAY 31, 2021

And flying somewhere crazy for an interview, or doing 30 interviews a week, is … harder. Brand, Brand, Brand. If You Have It — Protect It. You have to have been doing it a while to understand the power of brand. Trusted, proven brands are highly defensible.

Sales Recruiting 304

Sales Recruiting Sales Hiring Scale Branding 304

SaaStr

JULY 29, 2021

Do at least 20–30 customer interviews before you start writing too much code. At least, not until you have a brand. What you need until $20m ARR at least is more qualified leads, not brand strategy. Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Great at engineering. More here.

Sales Hiring 293

Sales Hiring Sales Recruiting Interviewing Engineering 293

SaaStr

FEBRUARY 9, 2021

A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?. I have about 20 open roles on my marketing team at Whereby and I think in the last three weeks, I’ve probably done about 250 interviews.

Scale 153

Scale Scaling Sales Hiring Marketing 153

User Pilot

APRIL 19, 2024

Interviews. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors. Focus groups. Product trials.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

JULY 7, 2023

You can interview. So in Tougher Times for Many, let me boil this down to one key suggestion. I know great jobs are harder to find. But … here it is: Don’t Actually Take That SaaS Job Unless You Truly Know the Product First. You can talk comp. You can even get an offer letter.

Marketing 209

Marketing Sales Interviewing Enterprise 209

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 105

SaaS Interviewing Pricing Market Research 105

Totango

JULY 28, 2021

Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. This can determine whether customers renew or churn and whether they become loyal ambassadors for your brand. Developing meaningful interview questions.

Customer Success 118

Customer Success Management Underperforming Technical Team Scale 118

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Scale 95

Scale Marketing Interviewing AI 95

User Pilot

NOVEMBER 30, 2023

That’s whose problems you want to solve, Based on goals and audience, select a range of research techniques, like surveys , interviews, or user behavior tracking. User interviews/focus groups User interviews and focus groups are even more effective for collecting qualitative feedback from your users.

Interviewing 104

Interviewing User Experience Technical Review Trends 104

SaaStr

JUNE 13, 2021

Revolution in eCommerce Marketing: A Deep Dive with CEO Andrew Bialecki” One of our favorite interviews, talking about Klaviyo broke out in what seemed a crowded and mature space (email marketing). #4. Mark Roberge is back for Annual 2021 doing a brand new Masterclass! #10. “Klaviyo’s $9.5B

Scale 202

Scale Interviewing Enterprise Engineering 202

User Pilot

NOVEMBER 9, 2023

Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. Reaching out to users for 1-on-1 interviews and getting more detailed feedback about their satisfaction levels. Net Promoter Score.

Customer Lifetime Value 105

Customer Lifetime Value Software Review Interviewing Retention 105

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. It was interesting because they got to interview a bunch of customers and sales executives.

Cloud 217

Cloud Scale AWS AI 217

Buffer Resources

OCTOBER 23, 2023

Use storytelling techniques to engage viewers In an interview with Jay Clouse, YouTuber Jenny Hoyos shared how she figured out how to consistently go viral, and her storytelling techniques play a huge role. Behind-the-scenes looks : Humanize your brand by offering a glimpse behind the curtain.

Social Media 130

Social Media Trends Engagement Branding 130

User Pilot

JANUARY 29, 2024

Collect user feedback and conduct regular user interviews to understand users’ challenges and generate feature ideas. Self-service resources, thus, increase user engagement, reduce customer support costs, and increase brand loyalty. User interviews can reveal opportunities to improve the quality of your product/service.

SaaS 105

SaaS Interviewing User Experience Onboarding 105

The Marketing & Growth Hacking Publication

FEBRUARY 23, 2019

How To Build Your Brand, Your Expertise?—?Sell Sell Your Books, Products, and Services With Guest Interviews Becoming an interview guest is easier than you might think! These interviewers NEED content. As an author, I have done dozens of print interviews. they can also build your brand and credibility.

Branding 40

Branding Growth Hacking Interviewing AWS 40

User Pilot

AUGUST 10, 2023

Relational NPS surveys are designed to gather information on the health of your brand identity and customer relationships. Invite passives to interviews to learn more about their expectations. This survey type is designed to gather information on the health of your brand identity and customer relationships.

SaaS Payments 97

SaaS Payments Payment Solutions Software Review Interviewing 97

Buffer Resources

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

B2B 88

B2B Social Media Entertainment Company Culture 88

User Pilot

NOVEMBER 30, 2023

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Interview existing customers Another good way to identify emerging market gaps is by interviewing your customers. Spotting market gaps: interview invite.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105