SaaStr

MARCH 12, 2024

Not only do you have to pass the hiring interviews as a Founder, but everyone on your team does, too. Brett has seen deals where the founder and a couple of employees are great, but most of the team failed the initial interviews. Hopefully, you’ve been talking to product for a while, and it’s not a brand-new conversation.

Software Review 226

Software Review Technical Review Acquisition Scale 226

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. The first is Outreach , the first and only engagement and intelligence platform built by revenue innovators for revenue innovators. Look at your brand.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

NOVEMBER 15, 2022

But I hadn’t really thought of them as a proxy for all SaaS companies until I saw the CEO’s interview from a few weeks back. Vista’s investments are older, established SaaS companies with brands. Revenues are down in some categories, and not others, Growth is probably 20% more challenging than in the best of times.

Cybersecurity 310

Cybersecurity SMB Interviewing Enterprise 310

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. They didn’t hire a big branding agency or hire a research firm. Rick explained, “Your brand is your reputation.

Sales Hiring 251

Sales Hiring Scale Technical Review Leadership 251

SaaStr

MAY 6, 2021

Sandi Lin, CEO and Co-founder of Skilljar, and Kathy Lord, its CRO, know a thing or two about Chief Revenue Officers. You might never have considered a Chief Revenue Officer (CRO) because it’s not been a common role until very recently, and because you might not have the kind of revenue that needs its own manager.

Sales Hiring 241

Sales Hiring Sales Recruiting Interviewing Revenue 241

SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing.

Cloud 241

Cloud Scale AWS AI 241

CustomerSuccessBox

OCTOBER 31, 2021

At CustomerSuccessBox, thought of interviewing Customer Success leaders to understand their perspective of Quarter Business Review. Aaron Thompson is a Customer Success Connector, Educator & Keynote Speaker, and is currently the Chief Revenue Officer for SuccessHACKER.

Interviewing 52

Interviewing Technical Review Benchmarks Customer Success 52

SaaStr

JULY 29, 2021

Do at least 20–30 customer interviews before you start writing too much code. Somehow, find enough cash to make it 24 months to first real revenue. Even if on their own, they aren’t enough revenue to really pay for all that much. They’ll move the needle enough to more than pay for themselves, even at $20k a month in revenue.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

JULY 7, 2023

So over the past few weeks I’ve had discussions with 3 good revenue leaders and execs and 2 marketing execs that either left their roles or were let go. You can interview. None of these folks am I super close to, but all of them I’ve known just enough over time to know they are at least good. I don’t know them well enough.

Marketing 232

Marketing Sales Interviewing Enterprise 232

SaaStr

FEBRUARY 9, 2021

A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?. I have about 20 open roles on my marketing team at Whereby and I think in the last three weeks, I’ve probably done about 250 interviews.

Scale 157

Scale Scaling Sales Hiring Marketing 157

SaaStr

JUNE 27, 2020

And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm. If they’ve never had a true revenue commit (see below), or owned a number, they are too junior. Your revenue per lead just goes down.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 95

SaaS Interviewing Pricing Market Research 95

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Customer advocacy is one of the most powerful marketing tools any brand can have.

Scale 249

Scale Sales Hiring Scaling B2B 249

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Scale 95

Scale Marketing Interviewing AI 95

SaaStr

MAY 31, 2021

” now we have a strong team, enough revenues to start taking things more seriously, and a global (if accidental) footprint. And flying somewhere crazy for an interview, or doing 30 interviews a week, is … harder. Brand, Brand, Brand. Trusted, proven brands are highly defensible.

Sales Recruiting 325

Sales Recruiting Sales Hiring Scale Branding 325

Navint

APRIL 18, 2019

This is an excerpt of the article Key SaaS Lessons to Maximize Revenue from VentureBeat that featured an interview from Sean Joyce. But then a few months after they go live, they have some completely brand new idea that wasn’t considered in the original design, and now they’re stuck. To view the full article, click here.

Revenue 64

Revenue SaaS Finance Interviewing 64

SaaStr

MARCH 27, 2022

Interview at least 20 potential customers. Salesforce is on track to $20 billion in revenue and closing in on a $100b market cap. Today, it’s coming up on $2b in revenues. Forget the value-add, and the intros, and the rolodexs, and the brand and the cool office in South Park. And one you truly trust. It Really Is.

Scale 361

Scale Sales Hiring Venture Capital Startup 361

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. Userpilot in-app survey.

Retention 75

Retention Metrics Strategy Scale 75

User Pilot

MAY 1, 2024

All these contribute to a higher customer lifetime value and better revenue for your business. Improve customer acquisition : Delighted users become advocates for your brand. Here are a few options to consider: User interviews : Conduct one-on-one or group interviews to ask questions and gain deep insights into user needs.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84

Buffer Resources

OCTOBER 23, 2023

Use storytelling techniques to engage viewers In an interview with Jay Clouse, YouTuber Jenny Hoyos shared how she figured out how to consistently go viral, and her storytelling techniques play a huge role. Behind-the-scenes looks : Humanize your brand by offering a glimpse behind the curtain.

Social Media 128

Social Media Trends Engagement Branding 128

SaaStr

DECEMBER 6, 2021

For example, Pagey, our mascot, ended up videobombing me during an interview with CNBC. For PagerDuty, ours were winning enterprise deals and becoming a $1 billion revenue SaaS company. Don’t forget other, less obvious tailwinds as well, like brand sentiment, word-of-mouth, and employee attrition. What’s going to change?

DevOps as a Service 236

DevOps as a Service Scale Cloud Interviewing 236

Buffer Resources

MAY 24, 2023

I tried hosting IGTV interviews with female founders but quickly realized that many viewers struggle to watch a long conversation, so I pivoted to podcasts. I came up with a list of ten brands that aligned with Female Startup Club and sent them all a message about my vision and target audience.

Business 86

Business Entrepreneurship Interviewing Social Media 86

SaaStr

JANUARY 6, 2021

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. Help us manage and scale tens of millions of partner and sponsor revenue. Reply back and I’ll put together a list. Apply here.

Sales Hiring 325

Sales Hiring Scale Payment Solutions Payments 325

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. Is that right?

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

SaaStr

NOVEMBER 28, 2020

I want to bring this up again because I interview so many VP/head/director of marketing candidates. You can find out pretty quickly if your VP of Marketing candidate can deliver leads (and thus, hopefully, increase your revenue growth rate) with just 2 or 3 questions: Question #1: What Was Your Lead / Opportunity Commit At Your Last Company?

Sales Hiring 300

Sales Hiring Scale Sales Marketing 300

Buffer Resources

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Listen intently.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

Sales Hacker

OCTOBER 28, 2021

It drives customer experience, revenue, and forecasting. In this episode, we interview Toby Carrington EVP of Global Operations at Seismic about building a RevOps function from scratch and the enablement side of operations. Leveraging social selling in the era of Generation Brand. To succeed, it takes cultural change.

Sales Enablement 81

Sales Enablement Marketing Forecasting Sales 81

SaaStr

JUNE 24, 2022

More here: 10 Great Questions to Ask a VP Sales During an Interview. #6. It can provide a quick revenue boost, but it only works one time and you’re taking a chance on losing revenue by angering customers who made a bet on you. Someone with only one or two years of experience at a big brand can’t make the cut.

Sales Recruiting 217

Sales Recruiting Sales Hiring Scale Customer Success 217

SaaStr

APRIL 27, 2021

Recently the Support Driven podcast interviewed SaaStr VP of Sales Bryan Elsesser on how SaaStr itself got through the pandemic. Our conferences are thought leadership pieces from the unicorns, from the people that are doing this every day that are growing their business to a hundred million dollars and beyond and recurring revenue.

Leadership 242

Leadership Branding Engagement Interviewing 242

User Pilot

JANUARY 29, 2024

Collect user feedback and conduct regular user interviews to understand users’ challenges and generate feature ideas. Ultimately, retaining users will generate more revenue and minimize user acquisition costs. Self-service resources, thus, increase user engagement, reduce customer support costs, and increase brand loyalty.

SaaS 101

SaaS Interviewing User Experience Onboarding 101

Buffer Resources

DECEMBER 12, 2023

I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse). By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience. 

Systems Review 104

Systems Review Social Media Technical Review Scale 104

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals. I’m David Vogelpohl.

Payment Methods 186

Payment Methods Marketplace as a Service Payment Solutions Payments 186

User Pilot

NOVEMBER 9, 2023

Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. Reaching out to users for 1-on-1 interviews and getting more detailed feedback about their satisfaction levels. Customer effort score.

Customer Lifetime Value 90

Customer Lifetime Value Software Review Interviewing Retention 90

Neil Patel

MAY 31, 2021

Even though I am a marketer, I don’t believe marketing alone builds a massive company or brand. When I buy shoes I typically just go directly to Nike because I am familiar with their brand and their products. All of that helps you build a brand, which is what causes the majority of purchases. It’s estimated that there are 14.5

Marketing 145

Marketing Sales Hiring Social Media Branding 145

SaaStr

OCTOBER 30, 2021

I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple. I quickly learned that the people in this company were incredibly motivated, smart, focused, and data driven.

Scale 263

Scale Sales Hiring Sales SMB 263

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? You can also read a full transcript of the interview which has been lightly edited for clarity.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

Sales Hacker

NOVEMBER 17, 2022

I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. In most cases, I prefer having these basic sections: Branding Title. If they like what they see, you’ll have your chance to say much more in an interview.

Leadership 76

Leadership Sales Recruiting Sales Hiring Sales 76