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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals. I’m David Vogelpohl.

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User Profile: What Is It and How to Create One?

User Pilot

Sentiment data reveals how customers feel towards the product or brand, guiding satisfaction efforts. Transactional data on purchases, plans, and payments enables revenue analysis, recommendations, and frictionless buying experiences. I’m currently dealing with an insurance claim and the insurer app drives me up the wall.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

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Here’s Who’s Hiring a VP of Sales in January

SaaStr

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. CTO.ai , a low code developer operations solution, is hiring for their first VP of Sales to take them out of beta and into the market.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. Watch the two minute clip for more details.

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Building User Trust with UX Design: 15 Effective Strategies

User Pilot

Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app. Obtaining (and acting on) users’ opinions of your product through user feedback and interviews and more. What is user trust? This is the power of the first impression.