SaaStr

JANUARY 26, 2023

Dave Gerhardt, Founder at Exit Five, Betsy Koliba, Head of Customer Growth at Demandwell, and Shauntle Barley, Director of Marketing at Demandwell, share strategies to compound channels for long-term growth by leveraging brand, SEO, and community to drive sustainability.

Scale 38

Scale Entertainment Marketing Construction 38

Sales Hacker

OCTOBER 4, 2022

Sam Jacobs : Alexandra Schrecengost founded Virtual With Us in 2020, and Culture With Us in 2021, supporting corporations through cultural programming, DEI initiatives, and food and beverage entertainment to improve human connections. I went into hospitality, working with the French Culinary Institute, brands like Stoli, Hendrix, and St.

Entertainment 82

Entertainment Innovation Compensation Travel 82

Neil Patel

FEBRUARY 13, 2023

Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. Look at consumer behaviors and examine immediate responses to the market to see how your brand can generate value for consumers. This helps consumers see the brand as dependable and worthy of their business.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

OpenView Labs

JUNE 29, 2020

I work with marketing and technology executives at global brands to help them organize the resources they need to create personalized communications for their customers and prospects. As a result, technology and service providers are faced with an entirely new set of priorities from their clients’ senior leadership teams.

Marketing 53

Marketing Travel Leadership Technical Review 53

Neil Patel

DECEMBER 12, 2020

Do you want to start a blog to share your extensive knowledge and thought leadership with the world? When thinking about how to present your portfolio or brand, this is the site builder criteria you most want to pay attention to. That’s the first and most important question you want to ask yourself when choosing a site builder.

Payment Methods 145

Payment Methods Payments Payment Services Payment Solutions 145

Sales Hacker

AUGUST 10, 2021

He places his focus and energy on amplifying professionals, teams, and organizations in the areas of leadership, sales, strategic customer care, organizational excellence, and especially, that human communications thing where many sometimes struggle. Keith: Many people know of Sandler sales and sales leadership training.

Scale 104

Scale Underperforming Technical Team Leadership Consulting 104

OpenView Labs

MARCH 10, 2021

Each of the core industries—AEC (Architecture, Engineering & Construction), Design & Manufacturing, and Media & Entertainment—have evolved to a point where they would be almost unrecognizable from what they were only a couple decades ago. Trust will make or break a brand in the future. Trust is everything.

Construction 69

Construction Marketing Entertainment Machine Learning 69

SaaSX

MAY 12, 2019

And it comes from creating a charismatic brand. Charisma — a personal magic of leadership arousing special popular loyalty or enthusiasm for a public figure (such as a political leader) Merriam-Webster. To me, as a company, do we listen, have empathy, and express our brand with a high emotional IQ? Psychology Today. The market?

SaaS 49

SaaS Entertainment Leadership Branding 49

Sales Hacker

AUGUST 7, 2020

Leadership. Leadership. The Exceptional Leadership Institute for Women. Emcee and Entertainer. Shemaroo Entertainment Ltd. Community Brands. Personal Brand Strategist, Speaker and Founding Team Member. Brand Builders Group. Sales Development. Sales Growth. Sales Enablement. Enterprise Sales.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity. Examples of jobs to be done include, people buying a hammer to hang a painting and famously, a milkshake for entertainment during their daily commute. Customer data.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Totango

APRIL 25, 2019

Edgar Papke followed with an interactive session that shared a framework for true alignment and building brand intention, customer-centric culture and innovation by design. Edgar Papke – Award-winning Author and Expert on Organizational Leadership. Speakers included industry experts: Guy Nirpaz – Founder & CEO, Totango.

Scale 54

Scale Customer Success Entertainment Leadership 54

ProfitWell

MAY 29, 2020

So what a lot of this preliminarily comes down to is leadership—and the company at its core. HBO Max launched just yesterday, AT&T’s first big entertainment venture since Time Warner. But it’s leaving us all a bit confused on upgrades, branding, and what’s what in its extensive library. Confusion to the Max.

B2B 64

B2B Outsourced Development Technical Review Entertainment 64

Intercom, Inc.

AUGUST 12, 2021

Messaging has become a really quick, easy way to engage with brands. “There are all these different mediums you can leverage to interact with people or brands. Meaning, you may start with a message and interacting with a brand right on their website through a messaging platform or through Intercom. We use it, we love it.

Revenue 223

Revenue Scale AI Search Customer Support 223

Upscope

MAY 24, 2019

Gusto leadership point out that companies have go-to-market strategies but go blank when asked about CX strategies. New apps for navigation, new forms of entertainment, layout changes, curbside valet, bag check at parking garages. They organised around the four themes of safety, comfort, ease and speed.

Strategy 99

Strategy Sales Hiring Airlines Underperforming Technical Team 99

Sales Hacker

APRIL 21, 2020

But that also means salespeople entertaining a new gig only have a 1 in 5 chance of deciding to work with you once you deliver your exciting offer. Do we need someone who can achieve results in a leadership position? Apple’s brand identity is well-defined, and it resonates with users. What is our 3-5 year plan? New markets.

Sales Hiring 93

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 93

Intercom, Inc.

AUGUST 22, 2019

You can also learn more about Jon and Intercom’s product design team, get free design resources and see open design roles in our brand new design website at intercom.design. So that’s what their leadership will focus on. What follows is a lightly edited transcript of the episode. Improvisation and anticipation.

User Experience 209

User Experience Strategy Engineering Communication 209

Buffer Resources

APRIL 24, 2024

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand. It’s the easiest way to build brand awareness as a brand.

Social Media 64

Social Media Strategy Scale Branding 64

User Pilot

SEPTEMBER 4, 2023

The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. Imitation is difficult due to new capabilities and branding. Brand awareness – Is brand recognition increasing in new target segments?

Strategy 76

Strategy Technical Review Business Innovation 76

SaaStr

SEPTEMBER 24, 2019

I obviously have some questions that have been pre-determined, but I’d love to entertain everyone asking the questions. The first two weeks we have a heavily branded onboarding program called Xenia, and it’s literally every day for two weeks. This is for the audience. So please go to slido.com and submit them.

Sales Hiring 176

Sales Hiring Scale Technical Review Sales Recruiting 176

User Pilot

SEPTEMBER 4, 2023

The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. Imitation is difficult due to new capabilities and branding. Brand awareness – Is brand recognition increasing in new target segments?

Strategy 52

Strategy Technical Review Business Innovation 52

User Pilot

NOVEMBER 27, 2023

It aims to turn new users into brand advocates that attract other users, thus, creating a growth loop that reduces customer acquisition costs. This means that everyone from your marketing team to your sales team, product managers and teams, engineering and design teams, and the entire company leadership, are needed to make this work.

Scale 103

Scale Acquisition Strategy Retention 103

Sales Hacker

OCTOBER 7, 2021

You can also build your brand as part of this project and remove any alleged “imposter syndrome” (which many men have too, but it isn’t talked about as much). Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. You can take more risks. Your sales career project has ups and downs.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

NOVEMBER 19, 2021

Bryan Elsesser: And some of those brands people today would there’s a lot of sellers today would just absolutely kill to get into one of them. Bryan Elsesser: But, it’s also checks and balances on the leadership as well. Leadership needs to be involved in that conversation and it needs to be a full court press.

Sales 221

Sales Business Leadership Entertainment 221

Sales Hacker

MARCH 27, 2020

How to create one by leveraging the entertainer’s effect. The Entertainer Effect (17:14). ? In 2014, I was working at a digital product agency, and my team had the opportunity to pitch to a major entertainment brand on building a loyalty program for their number-one TV show. What You’ll Learn. When to use one?

Entertainment 73

Entertainment Sales Startup Strategy 73

Unbounce

MARCH 23, 2023

After all, how will folks buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. And it is wide.

Social Media 52

Social Media Marketing Advertising Engineering 52

Sales Hacker

DECEMBER 20, 2018

Get technical help and a dose of motivation from two of the leading B2B sales trainers, leadership coaches and business strategists on the market. B2B marketing experts James Carbary and Jonathan Green interview a business leader on leadership, sales-to-marketing realignment, buyer personas, marketing strategy, and a host of other topics.

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

Buffer Resources

AUGUST 23, 2023

If you regularly work with creators or want to start, Instagram’s Branded Content tools make it easy to partner up. These channels allow brands or creators to send mass messages directly to followers who have opted in to receive them – great for preventing big announcements from being swallowed by the Instagram algorithm.

Social Media 85

Social Media Business B2C Branding 85

Mucker Capital

JUNE 13, 2017

And, rather than toss aside anything that didn’t advance his primary objective at the time, Edison maintained the proper mindset to enable, and capture, brand new insights that could be applied elsewhere. On the other end, you had brilliant inventors in their own right using the Edison brand to release their own ideas upon the public.

Startup 56

Startup Technical Review Entertainment Innovation 56

SaaStr

FEBRUARY 1, 2019

What are the benefits of this for the brand of your company? And ideally, you want to hire top performers, but maybe that’s hard to do when you don’t have the brand recognition or much traction yet. You’re not shy to bring them up, so you might have some leadership capabilities. You want to be heard.

Sales Hiring 107

Sales Hiring Communication Scale Interviewing 107

SmartKarrot

SEPTEMBER 24, 2021

The key here is to provide valuable thought leadership content while building relationships with key individuals. Winning in the digital space will ultimately boil down to a strong brand presence fueled with the ability to create quality content. Understand that the story of your brand is not about your product but your customers.

B2B 11

B2B Strategy Technical Review Systems Review 11

SmartKarrot

OCTOBER 26, 2022

Customer touchpoints include all direct and indirect customer contacts with your brand. Every customer interaction influences how consumers perceive a brand, which impacts sales. First-time interactions with your brand typically occur through organic search and paid advertisements on various internet channels (e.g.,

B2B 11

B2B Management Underperforming Technical Team Software Review 11

SmartKarrot

MARCH 7, 2022

Such a strategy aims to use the business’ thought leadership to drive demand for its product or service. Adopting this strategy works best if you are aiming to break into a competitive market and create a sustainable brand image. Entertainment interviews: This type of podcast have guests telling interesting stories about their life.

B2B 11

B2B Strategy Entertainment Interviewing 11

SaaStr

JULY 22, 2020

I used to call it lean back commerce, how do you get entertained and then suddenly discover something that you want to buy? So where do you get actually, the fun back into your life and some people will say it’s education, entertainment. I think Instagram is sort of the best example of that. What’s the future there?

Venture Capital 216

Venture Capital Investment Travel Marketplace as a Service 216

Neil Patel

NOVEMBER 10, 2020

Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail. A thank-you email explaining the benefits of the purchase can help you keep your brand front-and-center in that customer’s mind. Focus on being informative and entertaining. Nice pun, right?

Social Media 145

Social Media Entertainment Mobile Communication 145

Andreessen Horowitz

MARCH 20, 2024

In the same way that globalization can be a substitute for automation, social networking is, you know, like letting people access everyone else in the world for entertainment, for fun, for communication, for whatever you want to do. But it’s a real problem for the incumbent, because they can’t compromise their brand.

AI Search 138

AI Search AI Artificial Intelligence Scale 138

SaaStr

JULY 22, 2019

But one thing that we did really successfully in the early days was establish an incredible brand. And that brand led to viral adoption, whether it was in the commercial segment or the enterprise segment. But actually, many enterprises already had the use of New Relic, because there was this viral adoption, a recognized brand.

Scale 169

Scale Scaling Sales Hiring Underperforming Technical Team 169

Sales Hacker

SEPTEMBER 22, 2020

If you missed episode 127, check it out here: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack. Prior to his CRO role at iCIMS, Tom held senior leadership positions at several companies, including Hewlett Packard, Symantec, Rackspace and Nuance Communications. We’re on iTunes. And on Stitcher.

Scale 69

Scale Development Team Review Sales Hiring Leadership 69