SaaStr

JANUARY 10, 2024

So you need context from leadership to what you ultimately need to deliver on in your function to be successful. When you get everyone on the leadership team in a room to come up with the best ideas, those people take ownership of the ideas. They didn’t hire a big branding agency or hire a research firm. What do we value?”

Sales Hiring 237

Sales Hiring Scale Technical Review Leadership 237

30 Day Leadership

MARCH 22, 2022

In this episode of the B2B Leadership podcast , best-selling author and leadership coach Nils Vinje speaks with Kan Huang, Director and Head of Strategy at Social Wave. Podcast highlights: 0:24 - Kan's background - Kan explains his role at Social Wave and how he got into his first leadership position.

Leadership 52

Leadership Social Media Marketing B2B 52

30 Day Leadership

MARCH 22, 2022

In this episode of the B2B Leadership podcast , best-selling author and leadership coach Nils Vinje speaks with Kan Huang, Director and Head of Strategy at Social Wave. Podcast highlights: 0:24 - Kan's background - Kan explains his role at Social Wave and how he got into his first leadership position.

Leadership 52

Leadership Social Media Marketing B2B 52

OpenView Labs

JANUARY 12, 2022

It might be a little surprising to learn that the leadership style at Stack Overflow is decidedly not binary. Step 2: Adopt a flexible, non-dual approach to leadership. Prashanth takes a different approach for himself and the leadership style at Stack Overflow. Step 3: See what happens when you forge your own path.

Leadership 76

Leadership SMB Underperforming Technical Team Scale 76

Sales Hacker

AUGUST 11, 2023

I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. Ang shares her 5 P’s of Sales Leadership: Professionalism Preparation Process Performance Play More on these below. Sara So, Ang, I’m curious what drew you to Sales Leadership originally?

Scale 63

Scale Leadership Sales Hiring Sales 63

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 114

Branding Social Media Interviewing Engagement 114

30 Day Leadership

APRIL 12, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Kristi Faltorusso, VP of Customer Success at ClientSuccess. 2:04 - A trip back in time - How did Kristi get into her first leadership position?

Branding 52

Branding Social Media Leadership B2B 52

30 Day Leadership

APRIL 12, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Kristi Faltorusso, VP of Customer Success at ClientSuccess. 2:04 - A trip back in time - How did Kristi get into her first leadership position? Learn more about your own leadership style at: [link].

Branding 52

Branding Social Media Leadership B2B 52

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 88

Branding Social Media Consulting Content Marketing 88

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. Look at your brand. And that’s based on the brand that they built working with me in the past. Building your internal brand [20:19].

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

NOVEMBER 30, 2023

There’s also a management and leadership layer to enable and coach individual contributors. That’s why getting the right leadership in place is so important. But you have to have the right leadership and org structures in place in those locales, or you’re not going to see the benefit in cost savings. Net dollar retention.

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly.

Marketing 242

Marketing Leadership Engineering Enterprise 242

30 Day Leadership

FEBRUARY 15, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Julia Blachman, Head of Global Human Resources at IRONSCALES. 16:36 - Focus on opportunities - What does this mean in the context of leadership? 10:31 - Your role as an HR leader - Julia lives by this philosophy.

Branding 52

Branding Leadership B2B Development 52

30 Day Leadership

FEBRUARY 15, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Julia Blachman, Head of Global Human Resources at IRONSCALES. 16:36 - Focus on opportunities - What does this mean in the context of leadership? Learn more about your own leadership style at: [link].

Branding 52

Branding Leadership B2B Development 52

SaaStr

MAY 19, 2022

These customers become your brand ambassadors and drive your growth organically. This quickly resolved their brand visibility problem and they were soon able to attract more world-class talent to join them. Organize AMA sessions with the leadership. It’s the people working together who make a company, not just the leadership.”.

Development Team Review 228

Development Team Review B2C Compensation Technical Review 228

SaaStr

MARCH 5, 2022

Everything your business encounters is not of equal importance, and it’s the role of leadership to choose the right path — even if that sometimes means focusing on fewer and more impactful things. Know when to diversify leadership. Focus on the long-term, and be willing to create a leadership that can handle the tasks ahead.

Startup 243

Startup Leadership Innovation Scaling 243

SaaStr

APRIL 27, 2021

They want to be able to speak about their topic and about leadership. Our conferences are thought leadership pieces from the unicorns, from the people that are doing this every day that are growing their business to a hundred million dollars and beyond and recurring revenue. That was cool. I actually love that. Scott Tran.

Leadership 235

Leadership Branding Engagement Interviewing 235

OpenView Labs

JUNE 11, 2020

That the topic is hard, messy, and personal, but imperative, for the success of your business, your brand, and your customers. ” Here are five ways leadership can get more involved in supporting diversity and inclusion: 1. ” Here are five ways leadership can get more involved in supporting diversity and inclusion: 1.

Leadership 52

Leadership Scale Government Education 52

30 Day Leadership

JANUARY 16, 2024

In this episode, Nils Vinje welcomes returning guest Catherine Blackmore to discuss diverse topics around leadership development, especially focusing on women leaders. Tune in for a lively discussion on self-confidence, strategic acumen, and personal branding, all keys to fostering a sense of belonging in the workplace.

Leadership 52

Leadership Strategy Branding Development 52

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends.

B2C 215

B2C Scale Marketing Sales Hiring 215

SaaStr

MARCH 24, 2021

No brand is really that well established, or dominant. You need to build on that leadership, that unicorn valuation — and that brand. You have to not just build a brand, but reinforce it. It’s more like on a brand, it’s to promote our brand. It’s hard to market a brand within a short period of time.

Scale 210

Scale Social Media B2C Leadership 210

SaaStr

MARCH 19, 2024

Four ways: Brand. Individual brands matter too (e.g., far more people knew Mark Suster than the name of his firm before it was Upfront), but having both a firm brand + an individual brand does help. Just like anything else… respected brands are a very imperfect sign of quality, but they are a sign.

Branding 243

Branding Investment Business Leadership 243

SaaStr

AUGUST 24, 2022

you are confident in doing so but also prove that your product is a must have for their brand. . When you are building your brand, you must pull trust and credibility from your team. They must be communication and collaboration masters as they will be at the crossroads of product, leadership teams, and customers.

Revenue 211

Revenue Software Review Leadership Branding 211

Totango

FEBRUARY 23, 2024

The first months in a leadership position are critical to setting the tone for your future with the organization. Karen has a unique story as she joined Totango right after the company updated its positioning narrative and completed a brand refresh. years on average.

Leadership 97

Leadership Investment Branding Customer Success 97

Intercom, Inc.

APRIL 14, 2022

I am delighted to share that our senior leadership team here at Intercom continues to grow. He’s also served in leadership roles at Mulesoft, Salesforce, Accenture, and Booz Allen. Declan brings strong leadership, operational savvy, and a focus on people and customers to the VP role for Customer Support.

Technical Support 129

Technical Support Leadership Customer Support Acquisition 129

SaaStr

SEPTEMBER 25, 2023

While it is appropriate that marketing focuses on MQLs and lead generation, they also have a much larger remit to focus on general brand awareness and carrying that through to lots of different areas. Ensure you have executive leadership alignment. It all starts at the top! Align on a north star metric every year.

Enterprise 251

Enterprise Marketing Sales SaaS 251

SaaStr

AUGUST 24, 2022

If the business itself is different than their core business, they may not have the right leadership talent internally. Already, you may have a mini-brand, and a stronger one than you realize. That also often leads to a slow start. It is hard to catch-up in a niche once a start-up has achieved some escape velocity there.

Leadership 223

Leadership Engineering Startup Branding 223

SaaStr

JANUARY 9, 2023

Users are becoming more tech-savvy, value flexible, and prefer to be attracted to a brand rather than sold to. . From day one, we needed to differentiate our brand and understand how we could be bold and stand out.” – Melissa Rosenthal. User behavior. Content channels. Tactic #4: Always be testing.

Social Media 195

Social Media B2C Marketing B2B 195

SaaStr

MARCH 9, 2022

Find another SaaS company whose brand or product works together well with yours that sells to the same persona. Author Geoffrey Moore describes the chasm criteria this way: Demonstrate market leadership. Along with a higher growth rate, leadership should also pause to review their retention and churn rates.

Revenue 235

Revenue Sales Hiring Leadership Scale 235

Sales Hacker

MARCH 4, 2019

Dan talks about the key qualities of great sales leadership and how to be an effective executive in addition to being a great sales leader. Building a Repeatable Leadership System [19:04]. Dan’s got over 20 years of sales experience, and specifically has insights on sales and leadership. We’re on iTunes. And on Stitcher.

Leadership 62

Leadership Scale Sales Hiring Sales 62

Neil Patel

NOVEMBER 11, 2021

This will make your request much more personal and is the perfect way to introduce people to your brand. Use Thought Leadership. LinkedIn is a platform where thought leadership does exceptionally well. Your audience is exchanging engagement for the value of your content, which is why thought leadership can be so powerful.

Social Media 127

Social Media Marketing Leadership Branding 127

Andreessen Horowitz

OCTOBER 18, 2023

This allows them to retain creative and financial ownership of their brand and IP, an increasingly important part of fostering authentic relationships with communities, fans, and collaborators. Finding ways to support creatives in every stage of their process is critical to pushing this industry forward.

Leadership 91

Leadership AI Technology Branding 91

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Leadership: The ability to motivate and inspire others to achieve a common goal. The ROI is insane.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Strategy and leadership. Voice of the customer.

Leadership 218

Leadership AI Scaling Engineering 218

Natalia Luneva

NOVEMBER 11, 2020

Today I interview Cynthia Del’Aria and we talk about leadership in the SaaS world. The importance of leadership for SaaS companies. Leadership matters irrespective of the size of the organization. What first time founders need to understand about leadership. The differences between good and bad leadership.

CTO Coach 52

CTO Coach New CTO Leadership CTO 52

SaaStr

MARCH 25, 2023

Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. I get that in bigger companies it’s more about process, there is more support, and you often see sales and sales leadership not really be product experts. Not just with buzzwords.

Scale 218

Scale Sales Hiring Sales Recruiting Sales 218

SaaStr

DECEMBER 5, 2023

Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. In the early days, their brand marketing was the left image. Let’s look at the why, the when, and a warning. We’ve already mentioned the why. People start with the push to go upmarket vs. being pulled upmarket.

Scale 182

Scale Enterprise readiness compliance Enterprise 182