Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. Yes, I got through the interview process, and of course, I trust Hailley, the Head of Content, and Joel, the CEO at Buffer as well as all the folks who had a hand in the decision. Still, I was in disbelief when I got the offer.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

SaaStr

JANUARY 15, 2021

In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. The key thing you should keep in mind is that the fields should be relevant to the content and recommendations you provide to your end-users. After all, it is hard to build trust before a customer buys.

Software Review 205

Software Review Market Segmentation Engagement Sales 205

SaaStr

JULY 18, 2023

Secret #1: ‘Build it, and customers will come in’ is not a great approach Early in Cacioppo’s career, she built multiple products with little to no user insights. Even though she thought they were brilliant, most of the products didn’t get the attention of users. Secure the trust of your users to fuel growth.

Strategy 233

Strategy Scale Sales Hiring Startup 233

Scytale

APRIL 29, 2024

To understand the scope and process of SOC 2 , you need to be familiar with the Trust Service Principles (TSP). SOC 2 Trust Service Principles and Categories The Trust Service Principles are a set of principles for assessing the risk and opportunities associated with the information security of an organization. Just get it!

compliance 52

compliance Finance Data Business Model 52

User Pilot

APRIL 21, 2024

Next, create user personas. A high-converting landing page is tailored for a specific user persona. It’s optimized for mobile users, has a strong headline and CTA, and loads fast. It helps create in-app experiences to optimize user conversions. How you guide users to the desired actions depends on who they are.

SaaS Payments 103

SaaS Payments Payment Services Payment Methods Payment Solutions 103

SaaStr

FEBRUARY 23, 2023

is a software training company that focuses on helping end users and companies be more productive. From the beginning, the company’s goal has been to help users achieve more with their software tools. BrainStorm, Inc. BrainStorm believes in the power of unlocking human potential.

Payment Services 251

Payment Services Merchant Services Payments Embedded Payments 251

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. If done right, customer success can drive significant additional revenue through attitudinal loyalty and trust, proving it is a revenue enhancer, not just a cost center.

Sales Hiring 253

Sales Hiring Technical Advisors Compensation Outsourced Development 253

The Moz Blog

APRIL 23, 2024

Worried that your AI content might spook your users or not meet Google's standards? Use this guide to build trust and authority into your AI content.

AI 101

AI 101

User Pilot

APRIL 3, 2024

TL;DR A resource center provides tailored content to aid users in problem-solving your product. Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. Publish your resource library and promote it to users using a tooltip.

AI Search 105

AI Search Software Review SaaS AI 105

SaaStr

FEBRUARY 21, 2024

You’ll get better at this over time, as your brand grows (=trust) and your sales team gets better at enterprise deals. Dear SaaStr: Did it ever take you a year to close a sale? Absolutely. This is pretty common in the enterprise. It took me about 18 months to close Google, for example. Especially in bigger deals that are budgeted.

Scale 266

Scale Enterprise Branding Scaling 266

Panintelligence

APRIL 3, 2024

In a recent webinar with industry experts, we uncovered four key steps to successfully leveraging AI—which we'll dive into in this blog post. They're not necessarily creating great experiences internally or externally, and that's not creating confidence or trust in AI. It’s fair to say trust is fragile when it comes to AI.

AI 59

AI CTO Coach Scale Cybersecurity 59

Subscription Flow

MARCH 12, 2024

Paystack guarantees fast, dependable, and secure transactions by means of an intuitive interface and strong security protocols, thereby cultivating trust between customers and merchants. In section one of the blog, we will be focusing on understanding how does Paystack work in Nigeria? But you probably already knew that, right?

Merchant Services 86

Merchant Services Payment Services Payment Methods Payment Features 86

Subscription Flow

MARCH 20, 2024

SimpleCirc stands out as a noteworthy option when looking into subscription management software because of its intuitive user interface and effective subscriber data handling. In this way, SimpleCirc helps to build trust in the platform. Section 2: Why People Look for the Best SimpleCirc Alternatives 2024?

Payment Services 88

Payment Services Payments Payment Solutions Payment Methods 88

SaaStr

OCTOBER 22, 2020

Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. It starts with listening to the most important people in the world: your organic users. Pair actionable feedback from organic users with your vision. And it all starts with organic users.

Sales Hiring 250

Sales Hiring Scale Engineering Product Marketing 250

SaaStr

FEBRUARY 16, 2023

and the Netherlands, its products are used by over 40,000 customers in 150+ countries with some companies holding licenses for over 300,000 users. Our mission at Vanta is to be a layer of trust on top of cloud services, to secure the internet, increase trust in software companies, and keep consumer data safe.

Cybersecurity 254

Cybersecurity Venture Capital compliance Government 254

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. TL;DR User behavior trends are not the same as consumer behavior trends.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

DECEMBER 22, 2023

How do you write a UX microcopy that helps users accomplish their objectives and drives conversions? TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. Well-crafted UI microcopy can help users overcome friction and improve conversion rates at key touchpoints.

AI 105

AI Scale User Experience Onboarding 105

Neil Patel

AUGUST 19, 2021

Marketing is what develops the all-important know, like, and trust factor. Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. words and phrases your customers are using), it tells the user you’re an expert and creates brand awareness.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Buffer Resources

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.  What’s your most popular newsletter or blog? Helpful blogs and resources to share stories, events, and news.

Technical Review 110

Technical Review Startup Social Media Marketing 110

How To Buy Saas

APRIL 15, 2024

Improving SaaS features, automating tasks, customizing user experiences, and delivering data-driven insights to the SaaS sector are all possible via the use of AI’s learning, comprehension and creative output capabilities. A suggestion like “Write a blog post about AI” is an example of a vague, unspecific request.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

Neil Patel

DECEMBER 16, 2021

The user base is steadily growing. If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll need to start a blog. Start a Blog. That’s a lot of content, so you’re going to need a quality blog to draw attention to your site. Most people have. That’s a lot of people!

Social Media 145

Social Media Strategy Marketing Business 145

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Blogging timeout! TL;DR You’ll generate THREE TIMES more leads via blogs than through ads. Blogging is perfect for SEO. Blogging will make or break your 2018. Blogging is your brand’s voice and calling card. You can sleep while your blogs do your work for you. Your blogs are an opportunity for transparency.

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Neil Patel

AUGUST 6, 2021

After all, only one-third of customers trust the brands they buy from. Add quotes and testimonials from your customers or trusted third parties that mention your product features to relevant pages. What isn’t so obvious is how the user benefits from them. Bonus points if you include user-generated photos in your descriptions.

Software Review 142

Software Review Technical Review Branding Social Media 142

Subscription Flow

MAY 9, 2024

In this blog, we will address this issue, firstly going over the E-commerce Checkout process. One simple way of countering that is by letting the users know about the progress they are making during checkout via a progress bar at the bottom. 7. Prove You’re Trustworthy Let your customers know they can trust you.

Payment Methods 52

Payment Methods Payment Services Payment Solutions Payments 52

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Totango

JULY 11, 2023

G2 recognizes Totango as a leader in customer success G2 , the software industry’s largest and most trusted marketplace, unveiled their 2023 summer report, and there are cheers all-around, as Totango was honored with 15 leader badges, including “Most Implementable” in the Enterprise Implementation Index for Customer Success software!

Customer Success 83

Customer Success Scale Innovation Forecasting 83

User Pilot

APRIL 10, 2024

The five steps to knowledge base creation include: Identify areas where users need help. Personalize the knowledge base content based on user segment. A customer might use a knowledge base to learn more about navigating a user interface, look into technical specifications, or get help with a specific feature.

Software Review 102

Software Review AI Search SaaS Technical Review 102

Totango

OCTOBER 18, 2023

G2, the software industry’s largest and most trusted marketplace, unveiled its 2023 fall report, and Totango earned a staggering 49 badges, including 31 category leader badges. It’s that time! If you aren’t yet a customer, sign up for your demo to get started today!

Business 102

Business Software Review Technical Review Retention 102

Scytale

MAY 7, 2024

For this blog, we’re focusing on Cyber Essentials and the importance of getting certified (and how to do it). Requirement 3: User Access Control As your business scales, tracking who has access to which systems and information becomes increasingly difficult. Therefore, strict user access controls are essential.

Cybersecurity 52

Cybersecurity Government Technical Review Scale 52

Neil Patel

DECEMBER 22, 2022

This blog post might make you a little hungry to know more about the elements of E-A-T and how it helps your SEO efforts. They can determine exactly what their audience needs to know by analyzing data pulled from users’ search intent. Other experts linking to your content demonstrates how polished and trusted your work is.

Underperforming Technical Team 116

Underperforming Technical Team Social Media Systems Review Finance 116

Neil Patel

DECEMBER 8, 2020

Finally, when users see your mobile ads on social media, they are often hearing about your business for the first time. Like in any setting, social media users need to move down the sales funnel before they can convert. For starters, increasing any of these types of engagement will strengthen a customer’s trust in your brand.

Mobile 145

Mobile Payment Methods Engagement Social Media 145

Subscription Flow

MARCH 25, 2024

Keeping all this in mind, in this blog, we will firstly be talking about how a Merchant of Record ecommerce can help an ecommerce business. After which we will be ending the blog by shedding light on the case studies of some of SubscriptionFlow’s existing clients to demonstrate.

Merchant Services 95

Merchant Services Payment Services Payment Methods Payment Facilitation 95

Neil Patel

FEBRUARY 1, 2023

The idea is to bolster the sites that like or trust the content on your site. By creating content on your blog or guest blogging on other blogs, you can gain valuable backlinks that show off your industry expertise. Are they featuring more user-generated content? Is it more guides and how-to topics?

Enterprise 86

Enterprise Scale Consulting Branding 86

Neil Patel

MARCH 23, 2021

Improve trust: Are there tasks in your niche that people want to delegate, but a layer of trust is needed from both parties? Would a marketplace for that service improve the user experience for buyers and sellers? Buyers and seller profiles: User profiles for sellers and buyers help to build trust and credibility.

Marketplace as a Service 143

Marketplace as a Service Payment Services Payment Methods Payment Solutions 143

Kraftblick

JUNE 28, 2018

But if what you want is great quality content that draws readers who are potential leads, we have a checklist that will help you make your company blog more popular. The checklist helps us ensure that all articles in the blog comply with company standards and helps us avoid typical mistakes. The program is free and very user-friendly.

Artificial Intelligence 40

Artificial Intelligence Education Strategy Marketing 40

Neil Patel

JANUARY 28, 2023

They Build Trust A whopping 81% of consumers globally said that brand trust is a significant driving factor in their buying decision. source ) So how do you build brand trust among your target audience? There are the usual drivers, like customer testimonials and collaboration with trusted brands. Then there’s video.

Strategy 88

Strategy Marketing Social Media Branding 88

Neil Patel

NOVEMBER 23, 2021

Increase Blog Post Traffic. Struggling to attract the right traffic to your blog ? Posting as a guest on different industry-related blogs and news sites is an excellent strategy for driving more organic traffic to your website, not to mention scoring backlinks ( which you can review using Ubersuggest ). Use intitle:[topic].

Payment Services 107

Payment Services Payment Methods Software Review Healthcare 107