User Pilot

FEBRUARY 3, 2023

After completing your customer analysis, create user personas based on real customer traits. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. You can then build segments and create user personas. What is customer analysis?

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Neil Patel

JULY 28, 2020

The Difference Between Target Audience and Persona The Importance of Selecting Your Target Audience Correctly How to Define your Target Audience: 6 Questions to Help You Creating Customized Content for Your Audience. The difference between a target audience and a persona. They generate 29.61 million visitors a month from 11.74

Social Media 145

Social Media Education Technical Review Branding 145

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

SaaStr

MAY 29, 2022

Don’t hire a VP of Sales that isn’t truly comfortable selling to your buyer persona, especially in B2D and fintech. Don’t hire a VP of Sales that isn’t truly comfortable selling to your buyer persona, especially in B2D and fintech. And about when to know it isn’t working out. Just not at your startup.

Sales Hiring 267

Sales Hiring Sales Recruiting Startup Sales 267

User Pilot

MARCH 6, 2024

This helps create user personas. Next, use the research insights to map out the customer journey for each persona, focusing on their actions at different touchpoints , challenges, and conversion events. Why it is important for your product management efforts. Its different stages. Key metrics to track at each stage.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

APRIL 26, 2023

There are four types of customer data – user persona data, customer behavior data , customer journey activity data , and customer satisfaction data. What are the 4 types of customer data? For example, Miro launches this welcome survey during onboarding with easy questions that don’t require any typing.

Data 98

Data Data Analysis Software Review SaaS 98

User Pilot

DECEMBER 19, 2023

A few of these are: Try to better understand customers by mapping their user personas. Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

Kellblog

MAY 18, 2023

I’ve blogged previously on the difference between selling solutions and selling product and on the difference between selling product and selling vision. Two things are happening: You’re hearing the point of view of different buyer personas on product benefits. This may sound bad or scary, but it’s not. This is great.

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Interviewing Data Product Marketing Sales 114

SaaStr

JULY 11, 2023

Persona: Once you understand your industry, pain points, and integration needs, focus on an even narrower lens: Who specifically are you talking to? Gorgias defined their top personas as customer service managers and directors of e-commerce. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free.

Sales Hiring 168

Sales Hiring SMB Sales Recruiting Payment Methods 168

User Pilot

JANUARY 15, 2024

Now, there are some essential steps you need to follow in order to start a UI/UX design career: Learning the design principles for both UI and UX includes mastering user personas, wireframing, prototyping, color theory, typography, and layouts. It might sound exciting. But how do you know where to begin in UX design ?

Software Review 103

Software Review Interviewing User Experience Technical Review 103

SaaStr

JANUARY 2, 2024

Different types of partners have differing needs and things they’re looking for. Three types of partners include: VCs Accelerators Ecosystem partners Accelerators are often packaging your offer with their benefits. At 16 years and $1.6B ARR, Zendesk today gets 14% of new business from startups. During SaaStr Annual, Zendesk Sr.

Startup 192

Startup Scale Underperforming Technical Team AWS 192

Neil Patel

SEPTEMBER 20, 2021

It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. Create a Buyer Persona.

Social Media 126

Social Media Advertising Branding Market Research 126

Frontegg

JUNE 1, 2021

Following my previous blog post on Audit Logs for SaaS Enterprise Customers , I’ve received a bunch of questions on what’s the difference between Audit Logs and other types of Logs you would typically encounter while developing a SaaS application. In this blog I’ll use examples to explain the different SaaS log management options.

Traceability 97

Traceability SaaS compliance Blockchain 97

SaaStr

JANUARY 5, 2024

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

Sales Hiring 261

Sales Hiring Sales Recruiting Scale Outbound Sales Team 261

SaaStr

JULY 13, 2023

Understanding Qualification Types Building a solid, clarified hiring strategy is a bit like building your product roadmap; you decide what functions and tools are necessary, what qualifications you need, and how to prioritize. Types of Qualifications: Experience : Degrees or career milestones. Skills : Well-defined abilities.

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Sales Recruiting Sales Hiring Scale Sales 190

User Pilot

SEPTEMBER 11, 2023

There are different types of product launches. Different types of product launches Each product launch is different. Perform market research persona development The first step for any new product launch is to understand the market. The pre-launch phase establishes the groundwork for a successful launch.

Scale 105

Scale Social Media Market Research Onboarding 105

Neil Patel

JUNE 23, 2021

Why Should You Integrate Longtail Keywords in Your Blog Posts? What do you want to achieve with your blog post? Your honest answer can help you create user-friendly blog posts to rank more highly in keyword search results. Where there’s search volume, there’s lots of competition. What do you want from your content marketing?

Strategy 139

Strategy Content Marketing Engineering Social Media 139

Sales Hacker

MARCH 25, 2021

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal. Or Mary from marketing?

Scale 113

Scale Underperforming Technical Team Outsourcing Services Sales Enablement 113

User Pilot

AUGUST 2, 2023

You can use customer data to create user personas and then segment them to send personalized emails with relevant information. You can also run A/B testing to see what types of subject lines get opened more by your customers. Types of data-driven emails You should be aware of and use three types of data-driven emails in your business.

Data 98

Data Strategy Marketing Software Review 98

Sales Hacker

MARCH 28, 2023

An ideal customer profile, or ICP, is an overview of the type of company that’s most likely to buy your products and services, become long-term users, and recommend you to others. Ideal customer profile vs buyer persona Don’t confuse ICPs and buyer personas. As similar as they are, each has a different application.

Outsourced Development 107

Outsourced Development Interviewing Technical Review Software Review 107

User Pilot

SEPTEMBER 10, 2022

Knowing the type of data you wish to collect from customer feedback regarding UX allows you to ask the right questions to the most appropriate product user segment. User persona surveys ask questions to help you gain more information about your customers. Let's begin! Before creating user surveys, you must define your objectives.

User Experience 98

User Experience Underperforming Technical Team Scale SaaS 98

Sales Hacker

SEPTEMBER 24, 2022

Clearly defined buyer personas. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel?

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

SaaStr

APRIL 26, 2023

Know Your Customers You should always start with customer research, no matter what type of business you’re running. The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. But you’re falling, dodging, climbing, and hoping to scale the top of a mountain. But get this? How do you know it’s all working?

Scale 215

Scale Strategy Marketing Education 215

FastSpring

OCTOBER 6, 2020

In a previous post , we talked all about how to create buyer personas that represent your ideal customer. For example, if your online business sells digital files of original pop-art pieces, your audience may be divided into personas like this: Steve the pop-art collector. Drive targeted traffic. Create Targeted Messaging.

Social Media 108

Social Media Advertising Branding Investment 108

SaaStr

MARCH 9, 2022

Here are some ways you could approach channels and the types of relationships you may pursue: Add-ons and bundling. Find another SaaS company whose brand or product works together well with yours that sells to the same persona. The Five Key Growth Levers. Pursue Diverse Revenue Models. Dive Deeper or Go Broader.

Revenue 247

Revenue Sales Hiring Leadership Scale 247

Unbounce

MAY 1, 2021

A stock image of a woman holding her Yorkie grins at you from above this user persona description. Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Is Boo-Boo the.5? Simply put: Segmentation gets results.

Scale 133

Scale Technical Review Education Advertising 133

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. On owned media, digital advertising was once the name of the game.

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VP of Engineering Scale SaaS AI Search 71

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. In this edition of CRO Confidential, Sam Blond (former CRO at Brex and current Partner at Founders Fund) hosts his former colleague Lucas Fox (GM of Brex for Startups).

Retention 209

Retention Revenue Startup Sales Hiring 209

User Pilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. But what exactly does this entail? Who is a product marketing manager?

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. So we’ve classified the different alternative onboarding tools by a) user persona b) JTBD (Job-To-Be-Done – in other words, what you want to use the tool for). And these posts are literally not helping anyone.

Underperforming Technical Team 105

Underperforming Technical Team Software Review Onboarding Enterprise 105

User Pilot

MARCH 23, 2023

In turn, you’ll have a more efficient process that gets more customers in the door. What are closed-loop analytics? Closed-loop analytics is the practice of sharing relevant information between different business departments to improve results. Visitor browses your website, and their actions are tracked.

Data 98

Data SaaS Sales Funnel Acquisition 98

SaaStr

JULY 20, 2022

You’ve identified a persona to sell to and a problem you solve for buyers. There are two types of people driving companies. These creative types can take the proverbial phone book and a hammer and figure out how to reel in business. The conditions at which this desire begins are pretty predictable. result can be a loss of focus.

Scale 198

Scale Technical Advisors Sales Hiring Technical Review 198

User Pilot

APRIL 18, 2023

In this article, we discuss different types of questions, and how to write good surveys. There are different types of survey questions, including questions with multiple choice answers, Likert scale, closed and open-ended questions, etc. Which question(s) will draw better responses? Let’s begin! Multiple-choice questions example.

Scale 98

Scale Market Research Scaling Churn 98

User Pilot

OCTOBER 18, 2022

Lastly, you can carry out user journey analysis based on the data collected to identify drop-offs for different user personas and reduce churn. It helps to perform user journey analysis for your user personas. User analysis gives enough data to perform user journey analysis to identify drop-off points for different user personas.

User Experience 98

User Experience Underperforming Technical Team Churn Retention 98

FastSpring

SEPTEMBER 9, 2020

There are a lot of different names for customers profiles—buyer personas, customer personas, audience personas, marketing personas, etc. There are a lot of different names for customers profiles—buyer personas, customer personas, audience personas, marketing personas, etc.—but Interviews.

Social Media 78

Social Media Interviewing Market Segmentation Acquisition 78

User Pilot

MAY 11, 2022

The most common types of user segmentation are demographic, geographic, technographic, firmographic, and behavioral. Also, users by persona, users with low MRR, loyal users, inactive users, and users by NPS score. Are you aware that product user segmentation affects all stages of the user journey and the overall growth of a business?

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SaaS Underperforming Technical Team Onboarding Churn 98