User Pilot

APRIL 21, 2024

Define your target audience Not all conversion paths are the same. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. SMART goal-setting framework. Company details (e.g.

SaaS Payments 86

SaaS Payments Payment Services Payment Methods Payment Solutions 86

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. ” 10 Learnings On How To Build Your Own Community Community does well can be one of the most scaleable things you can do in marketing. Corporate Blogs Always Work.

Sales Hiring 249

Sales Hiring Technical Advisors Compensation Outsourced Development 249

SaaStr

OCTOBER 11, 2023

Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. The fairly crappy, “my product is so great”, outbound random email to 30–100 folks when you are trying to get your start-up off the ground. We call this “account-based marketing” now, to some extent. Carefully, properly targeting your very best prospects.

B2B 248

B2B Startup SaaS Marketing 248

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant.

Cloud 259

Cloud Scale AWS AI 259

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

SaaStr

MARCH 10, 2020

Get every blog, every publication, anyone with any on-point audience to write about you. Anyone with an audience, even a small one, in your target industry can get you at least a handful of leads if they write about you. Write a really, really good blog. Yes, no one is reading your blog today. It all adds up.

Mobile 242

Mobile Content Marketing Sales Marketing 242

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. You’ll likely get an email back and a double-digit connect rate.

Outsourcing Services 216

Outsourcing Services Scale Outsourced Development Marketing 216

SaaStr

SEPTEMBER 5, 2020

Q: What’s the best way to develop inbound leads when creating a new market/product category? So go everywhere that problem is: Content marketing. More with some great examples here: Corporate Blogs Always Work. Targeted Outbound. And spend an hour researching and customizing an email just for them.

Development 285

Development Content Marketing Marketing 285

SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. Email still works. The world’s best email to a prospect who needs your product always works.

Sales Hiring 252

Sales Hiring SaaS Banking AI 252

SaaStr

APRIL 5, 2022

Gartner released its latest “Best Performing Marketing Channel” survey , and while it’s not as informative (to me at least) as its CIO and Cloud reports, there are a few interesting learnings: A few learnings on getting those MQLs: Email is #1. Email, done right, has always worked and continues to work.

Scale 293

Scale Mobile Cloud Pricing 293

SaaStr

FEBRUARY 7, 2024

In outbound, they consider three channels: Email Ads Customer referral The first thing they did to automate was use multiple data vendors to gain a clear overview of their entire TAM. What this chart shows is the difference between the average cost per contact email between the automated Outbound team and the SDR team.

Scale 244

Scale Sales Hiring Strategy Marketing 244

SaaStr

JANUARY 2, 2024

You have to think about how you will differentiate and craft your offers from the rest of your marketing. 90% of VC firms have some kind of platform role, and platform folks have a lot of different titles, so you may to need to do additional research for the firm you’re targeting. Align benefits with current priorities.

Startup 199

Startup Scale Underperforming Technical Team AWS 199

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 131

Marketing Sales Funnel Retention Branding 131

Buffer Resources

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. However, dark social also presents unique marketing opportunities.

Social Media 99

Social Media Branding Engagement Strategy 99

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Acquisition 102

Acquisition Strategy Social Media Underperforming Technical Team 102

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll need to start a blog. Start a Blog. Blogs allow customers to build trust and relationships with brands.

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 94

Strategy Marketing Social Media AI Search 94

Unbounce

NOVEMBER 14, 2021

Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. First Things First: Define Your Target Customer. Content marketing.

Social Media 131

Social Media Content Marketing Branding Education 131

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Credit: Nethority Apart from the social media boom, if there’s anything in the 21st century that has catalysed our transition to the internet, it is blogging. Bearing that in mind, many websites have a blog section to engage users and solve their queries. Content marketing is one of the major traffic drivers to your website.

Social Media 40

Social Media Growth Hacking Entertainment Trends 40

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. A product feature is a characteristic of your product that differentiates it from other products in the market. Speak to Your Target Audience. Be wary of trying to target everyone.

Software Review 142

Software Review Technical Review Branding Social Media 142

User Pilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Scale 91

Scale Marketing Onboarding User Experience 91

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Product Marketing 87

Product Marketing Marketing Churn Customer Lifetime Value 87

User Pilot

NOVEMBER 21, 2023

Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. TL;DR Hubspot’s product analytics software provides you with reports and dashboards for tracking your marketing campaigns. Unlock marketing insights with Hubspot’s easy-to-use dashboard.

Management 93

Management Software Social Media Trends 93

Sales Hacker

SEPTEMBER 24, 2022

First, it’s essential to define and understand your target audience. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. and other traits so you can tailor your marketing messages for each customer group. Purchase behavior.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 88

Marketing SaaS Social Media Onboarding 88

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar?

Software Review 145

Software Review Social Media Marketing B2C 145

Neil Patel

JUNE 10, 2021

Sure, you can blog until you have hundreds of posts on your site, but it takes time. Not only can it help with boosting your domain authority (DA) , but it could expose your business to a new audience who may want to buy from you if you target the right sites. The blog has a DA of 57 and is a popular tool for content marketers.

Social Media 139

Social Media Sales Funnel Engineering Content Marketing 139

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Where a prospect becomes a lead by giving you contact info (email, connection, social follow, etc.).

B2B 100

B2B Development Team Review Software Review Marketing 100

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. Be a Blog Commenter.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. Don’t overload the customer with emails.

Data 88

Data Strategy Marketing Software Review 88

Buffer Resources

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. So, I just started talking to people about what I had to offer. 

Scale 86

Scale Sales Funnel Development Social Media 86

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Strategy 143

Strategy Social Media Marketing Technical Review 143

How To Buy Saas

APRIL 15, 2024

Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. Another example might be a marketing tool that generates personalized email messages for each customer, much like a trusted advisor’s gentle prod.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Neil Patel

JANUARY 13, 2021

I regularly tweet and use my Twitter account to promote my blog posts and other content. Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on. You Target Them With a Promoted Post. I’m up to 378,000 followers.

Social Media 137

Social Media AI Search AI Engagement 137