Should We Stop Creating Informational Content?
The Moz Blog
MAY 27, 2025
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
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The Moz Blog
MAY 27, 2025
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
Buffer Resources
SEPTEMBER 11, 2024
We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Posts should offer useful findings or applicable recommendations.” People are curious about what life outside their bubble is like!
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Buffer Resources
JULY 12, 2024
⚡ At Buffer, we’re committed to full transparency — which means building in public and sharing how our engineers work. You’ll find more content like this on our Open Blog here. We’ve all experienced it at some point — a change is deployed to an API and suddenly, clients stop working.
SaaStr
APRIL 28, 2022
We have to be in lockstep every step of the way.”. This information will give you your top targets, and it will also inform what marketing and sales content you should promote per segment. Next, you should create and name your personas. Do we also agree on what the value add is?”.
Buffer Resources
MAY 13, 2025
The more information you have, the better you can tailor your social media strategy, right? Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products. You might be surprised to hear it. Well, not exactly.
Neil Patel
FEBRUARY 15, 2023
When you’re starting a blog, it can be tough to know where to begin. You might have ideas for what you want to write about, but you’re worried about how saturated those blog niches may be. Using Ubersuggest, I’ll show you the steps to find the best blog niches to make money. That’s how you’ll earn money from blogs.
GetUplift
NOVEMBER 29, 2021
I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. . Will people actually take the action we want them to or have we just wasted the last month writing this thing? Sure, everyone’s doing content marketing. And we need at least six to eight, not one.
Incredo
NOVEMBER 28, 2019
First, if people visit Facebook for leisure, you should try to attract them with your conversational tone and bright offers. Second, you don’t always have to target people based on the job title. We don’t claim that all of them are or can be your ideal buyers. Send them more educational content, send them your blog updates.
Buffer Resources
NOVEMBER 4, 2024
To make things easier, we researched and compiled information about the top social media sites in 2024. It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images , video content ( Facebook Reels ), and Stories. Instagram 2.04
Intercom, Inc.
MARCH 25, 2020
We’ve written about how you can manage your customer communications in a crisis detailing how you can proactively make it easier for your customers to get the answers they’re looking for, as well as on dealing with the inbound queries that you might be facing. Highlight timely FAQ content with the Content Showcase app.
Intercom, Inc.
MAY 16, 2018
There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. PR, demand generation, content marketing, product marketing and events are all key to a product’s long-term success.
SaaStr
MAY 27, 2023
We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. We’ve done a ton of this content over the years, but never on a consistent basis. In our early days, we were like elves in Santa’s tech workshop. We did some serious product building.
Neil Patel
OCTOBER 27, 2021
You’re publishing new content consistently. You have a thorough content promotion strategy. OK, so now that we know why SEO planning is important, let’s dive into the steps you can take each quarter to assess your performance. Which pages or blog posts need more backlinks? What made their content better?
FastSpring
APRIL 24, 2025
In this episode of Growth Stage, we talk with Amber Hinds , CEO of Equalize Digital , about how SaaS and ecommerce companies can make their websites and products more accessible to people with disabilities while also improving SEO, reducing bounce rates, and expanding their market reach. Thank you for helping me.
Neil Patel
JULY 1, 2021
If you create content, you need a content calendar. What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? Do you even need a paid content calendar? What Is a Paid Content Calendar? 5 Reasons to Use a Content Calendar for Paid Ad Campaigns.
Intercom, Inc.
FEBRUARY 17, 2022
Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?
Neil Patel
AUGUST 10, 2021
With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. I always talk about the importance of targeted content. What information are they looking for? How do they consume content? How to Market a Book.
Buffer Resources
FEBRUARY 19, 2025
Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.
Intercom, Inc.
OCTOBER 22, 2019
That long-term focus on ensuring people find success with your product should lead to higher customer retention, which is the foundation on which thriving businesses are built. We created the C.A.R.E. Identify these to define the onboarding goal you should help your customers achieve. Make it clear why people should take action.
Neil Patel
JUNE 8, 2021
Content writing can be difficult. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. Below you can find the 10 ingredients of great content writing to help you improve.
Neil Patel
JANUARY 29, 2021
Search engines are one of the first stops potential buyers make before purchasing an item. You can advertise on the platform, but for our purposes, we’re going to focus on how to drive organic traffic to your business using SEO. After you’ve taken your photos, change the file names to match your content.
Incredo
OCTOBER 8, 2019
5 things) We will answer this question with 4 words – online presence and reputation! (5 5 things) We will answer this question with 4 words – online presence and reputation! No, we don’t say that product, team or business model don’t matter. We can talk about them later, now we focus on marketing.
Neil Patel
FEBRUARY 17, 2021
It’s time to stop taking our employees for granted. When all job adverts look similar, potential employees look for as much inside information as possible. The content of each spotlight can further bolster your reputation. Before creating the content, ask yourself these three questions: Who are you going to highlight?
Neil Patel
AUGUST 25, 2021
If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. Why Should You Care About Headlines? Often, you find viral blog posts with seemingly random numbers in the headlines and you may have stopped to wonder why the authors didn’t use even numbers in their list post.
Neil Patel
JULY 16, 2021
Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. If you want to optimize your content for SEO, you need to understand how internal links work, where to place them, and why they matter.
Neil Patel
OCTOBER 13, 2020
Listicles help present a large amount of information in small, easy-to-scan, numbered sections. I’ll also explain why these posts are so popular and why they are critical to a successful content marketing strategy. Despite what you might think, Buzzfeed didn’t invent listicle content. What is a Listicle? The first one, right?
Neil Patel
APRIL 14, 2021
This trend shows no signs of stopping. While LinkedIn Marketplace is still in development, we know a few key factors that will be helpful as you gear up your strategy for the new platform. The digital wallet will expand LinkedIn’s paid content Network. Post-project, businesses can leave reviews about individual freelancers.
Neil Patel
DECEMBER 16, 2021
This is on-trend with what we have seen in digital ad spend growth. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Start a Blog.
Neil Patel
JANUARY 21, 2021
The majority of information is just speculation from industry professionals. Not only would this make it hard for honest people like you and me to succeed, but it would also seriously compromise Google’s mission statement : Google’s mission is to organize the world’s information and make it universally accessible and useful.
Neil Patel
DECEMBER 13, 2021
If you want to be really comprehensive, you should consider creating a buyer persona. When writing up your persona, it should cover the following: customer background key demographics relevant identifiers & buzz words ultimate goals problems and challenges solutions you can offer. Sponsored Content Ads.
Buffer Resources
DECEMBER 13, 2022
For today’s Ask Buffer , we’re covering a great question we received from one of our followers about growing on Twitter. At Buffer, we’ve found our largest audience on Twitter and love that the platform makes interacting with all of our followers so easy. AskBuffer what is the best way to grow on Twitter?
Neil Patel
NOVEMBER 9, 2021
Feeling uninspired by your social media content lately? With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. Hack #1: Utilize User-Generated Content. Incorporating UGC Into Your Content Strategy. Did that number stop you in your tracks? Tip 1: Use Cohley.
Neil Patel
JUNE 30, 2021
As we all know, high-quality backlinks almost always mean high rankings. It comes from an authoritative domain, is placed within its content, and has topical relevance to your website. Let’s say you have a car blog. Great internal linking makes it significantly easier for Google to crawl your website and index your information.
SaaStr
JANUARY 21, 2022
You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. So, here are some assumptions you should look out for, while scaling up: Extensibility is not guaranteed. Overview: Grammarly’s Enterprise Evolution.
Neil Patel
APRIL 2, 2021
Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. What is Evergreen Content? Here’s an easy way to remember it: Evergreen content is ever-relevant.
Neil Patel
JANUARY 27, 2021
Whether you are a hardened digital marketing veteran or a complete newbie, we all need a bit of help from time to time. Although, don’t let me stop you from skipping ahead and checking off several tasks a day. Digital Marketing Challenge Day 2: Audit the Content of Your Website. A Digital Marketing 21 Day Challenge.
Teamgate
JULY 1, 2020
You have amazing content and all looked fine except the sales. Let’s stop there. They have good content and good traffic but no conversion and sales. There’s no secret in content marketing, what you are missing is a content marketing funnel. So what exactly is a content marketing funnel?
Incredo
OCTOBER 8, 2019
5 things) We will answer this question with 4 words – online presence and reputation! (5 5 things) We will answer this question with 4 words – online presence and reputation! No, we don’t say that product, team or business model don’t matter. We can talk about them later, now we focus on marketing.
Neil Patel
DECEMBER 8, 2021
FAQ pages may not be the first page you think of when building content for your website. Those are the questions your frequently asked questions page should target. Why Your Website Should Include FAQ Pages. That information can push them to convert. Whether you realize it or not, your customers have a lot of questions.
Neil Patel
APRIL 22, 2021
Stop giving flimsy excuses for your lack of an effective call-to-action. When we started KISSmetrics and CrazyEgg, we adopted this tactic to grow our customer base. That is the action button you should be focusing some energy on for quality lead generation. The benefit to its users is access to the best information.
Neil Patel
MAY 19, 2021
Want a slice of organic traffic pie without waiting two years for a piece of content to rank? Now that we understand how Google understands people’s questions, we need to look at how people use search engines. Search queries are taking conversation form, which we call “long-tail keywords.”
Unbounce
MAY 7, 2020
80% of people who see a piece of content will only read the headline, and a good headline can boost traffic by up to 500%. Your call to action (CTA) should also be simple enough that it fits in a headline anyway. Like all content, you want your popups to be clear and to the point. The headline is the hero.
Neil Patel
JUNE 22, 2021
Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021? They want information. Content marketing ticks nearly every box for your business.
Neil Patel
JANUARY 18, 2023
The priorities for 2022 continued to be informative, useful content that answered user search queries. If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation.
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