SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be content marketing. They will market for you for free — just slowly. They will market for you for free — just slowly. But they are the best marketers of all. Do more customer marketing. It’s not marketing.

Scale 336

Scale Startup Marketing SaaS 336

OPEXEngine

JUNE 11, 2020

Every few months I take a look at the top read blog posts on OPEXEngine, to make sure I have a solid understanding of the topics that you are looking for more insight on. As a result, I decided to share with you a few of our Not-to-be-Missed blogs. Best SaaS Blog Posts You Shouldn’t Miss.

SMB 59

SMB SaaS Benchmarks Subscription 59

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. Competition In SaaS Leads to A Lot of Things. And you can start very small.

Sales Hiring 218

Sales Hiring Technical Advisors Compensation Outsourced Development 218

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) Best article to read: RevOps is taking over how B2B SaaS companies look at sales. How to contribute: Predictable Revenue’s blog is a place to hear new content from the CEO and senior leadership team. Sales Hacker. Focus areas: Yes, we’re biased on this one.

Sales 80

Sales Technical Review Outbound Sales Team Interviewing 80

SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. Build relationships with the top marketers in SaaS! Email us your detailed thoughts on the role if of high interest!

Sales Hiring 262

Sales Hiring Healthcare Growth Marketing Sales 262

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Just like texting but for businesses.” or “ Conversational marketing is the process of having real-time on-on-one conversations in order to capture, qualify, and connect your best lead. ”.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

DECEMBER 14, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CMO of Google Cloud, Alison Wagonfeld.

Cloud 228

Cloud Scale AWS AI 228

SaaStr

FEBRUARY 4, 2021

The SaaS Funding Napkin. What began as a blog post in 2016 has evolved into a yearly exploration and survey to founders and investors to discover what it really takes to raise capital for SaaS companies. The Evolution of SaaS Funding From 2016 to 2021. Enter your email below for the latest SaaStr updates.

Finance 288

Finance Product Marketing SaaS Investment 288

SaaStr

JULY 6, 2022

Founding a SaaS company is already a significant challenge for any entrepreneur, but targeting the enterprise space can be an entirely different beast. So how can you break into the market successfully? The app connects all communication channels (social media, email, live chat, etc.) billion valuation. The Origin of Front.

Enterprise 203

Enterprise Sales Hiring Social Media Communication 203

SaaStr

DECEMBER 29, 2023

In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. The market wants it. Catch up on the first half here if you missed it.

Scale 220

Scale Sales Hiring Customer Success AI 220

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Userpilot blog post.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

OCTOBER 11, 2023

Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. The fairly crappy, “my product is so great”, outbound random email to 30–100 folks when you are trying to get your start-up off the ground. We call this “account-based marketing” now, to some extent. What Am I Doing Wrong? We’ve all been there.

B2B 217

B2B Startup SaaS Marketing 217

SaaStr

FEBRUARY 7, 2024

For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. In outbound, they consider three channels: Email Ads Customer referral The first thing they did to automate was use multiple data vendors to gain a clear overview of their entire TAM. How to use community as a driver of product-led growth.

Scale 214

Scale Sales Hiring Strategy Marketing 214

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue.

Engagement 84

Engagement Customer Lifetime Value Revenue Subscription 84

SaaStr

SEPTEMBER 1, 2023

So we’re finally, almost back from the IPO Drout in SaaS. The last SaaS leader to IPO was HashiCorp back in Dec 2021. After that, the public markets began a precipitous decline — leading to an almost 2 year pause in SaaS IPO. But the metrics, especially for an SMB-focused SaaS business, are breathtaking.

Scale 215

Scale SMB Sales Hiring Interviewing 215

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

Sales Hiring 221

Sales Hiring SaaS Banking AI 221

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. Not qualifying or segmenting leads is a common marketing mistake. A lot of marketers struggle with this question.

Software Review 183

Software Review Market Segmentation Engagement Sales 183

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. You’ll likely get an email back and a double-digit connect rate.

Outsourcing Services 188

Outsourcing Services Scale Outsourced Development Marketing 188

SaaStr

FEBRUARY 16, 2023

Dear SaaStr: How Does a SaaS Startup Break Out in a Crowded Market? Find one segment of the market to win in. Most SaaS markets are crowded today. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches. It’s just immaterial.

Startup 219

Startup Healthcare Marketing SaaS 219

SaaStr

DECEMBER 30, 2023

So it does seem like some of the biggest changes to the human side of SaaS are now coming. What we’ve seen in the first 15 years of SaaS: Specialization in sales. SaaS companies now have to be radically more efficient. Almost every SaaS company at scale is now cash-flow positive. But it is the accelerant: #1.

Customer Success 277

Customer Success Scale AI Pricing 277

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

JANUARY 16, 2021

Just email me if it’s you w/why. Inc.: – Head Digital Marketing. Love email mktg at scale – Sr AE: Make real $$ selling to CMOs – Head Digital Events: love ‘em now? So after a crazy 2020 — including being the first major SaaS event to be cancelled due to Covid in March — SaaStr is stronger than ever.

Technical Review 202

Technical Review Social Media Software Review Cloud 202

SaaStr

DECEMBER 9, 2020

At @Mailchimp , US customers’ email marketing activity is up 15% since the beginning of the pandemic compared to the same time last year. Email will continue to be an effective way for entrepreneurs to connect with their audience and meet them where they are in 2021 and beyond. Emails get blocked, spam filtered.

Sales Hiring 355

Sales Hiring Outbound Sales Team AWS Engineering 355

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." "  2.

B2B 117

B2B Technical Advisors SaaS Payments Underperforming Technical Team 117

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. And no, not your mother’s outbound.”

Scale 192

Scale Sales Hiring AI Banking 192

SaaStr

FEBRUARY 19, 2021

Halligan: “Marketers like services. I mean, you look at any marketing budget and there are so many agencies doing different things. And our early customers wanted us to do all like, ‘Can you write our blogs for us? Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing.

Social Media 272

Social Media Content Marketing Enterprise Retention 272

SaaStr

MARCH 13, 2023

So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. Personally, I never answer a cold call, and want at least my initial discovery to be done over email. The answer: a lot. That’s not true raw cold calling.

SaaS 258

SaaS Revenue Sales Data 258

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 98

Marketing SaaS Social Media Onboarding 98

How To Buy Saas

APRIL 15, 2024

Will you be prepared for the SaaS AI revolution? Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. More than 70% of SaaS companies are increasing their spending on AI, according to studies.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

SaaStr

MARCH 18, 2021

Q: How can a SaaS startup survive in a crowded market? Find a segment of the market to win in. Most SaaS markets are crowded today. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches. A bit more here: 5 Ways to Enter a Crowded Market.

Healthcare 264

Healthcare Market Segmentation Mobile Churn 264

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. Personalize your campaigns.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 276

Marketing Scale Content Marketing Consulting 276

SaaStr

JUNE 20, 2021

These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. As time went on, their customers began asking about integrations to email and marketing apps. Klaviyo decided to build email and marketing automation tools themselves as part of their platform. . How do I automate?

Scale 296

Scale Marketing Pricing Consulting 296

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Accessibility features are making UX design more inclusive.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. A product feature is a characteristic of your product that differentiates it from other products in the market. Now let’s look at seven ways e-commerce stores and SaaS tools can effectively leverage them.

Software Review 142

Software Review Technical Review Branding Social Media 142

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71