SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? That’s a very senior role.

Scale 186

Scale Technical Review Sales Hiring Artificial Intelligence 186

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

NOVEMBER 7, 2023

Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. That many of the standard assumptions and ways of doing SaaS will change a lot. He believes we’re rapidly approaching that new world where anyone can build a great SaaS product. What does that mean?

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Generative AI AWS AI Artificial Intelligence 247

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. I’ll tell you the four findings of it.

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B2C Scale Consulting Software Review 284

SaaStr

SEPTEMBER 28, 2022

Dear SaaStr: What do you look for when hiring a VP of Product for a B2B SaaS? In particular, the dilemma I’m facing is hiring between a SaaS expert or a target market expert. First, I’d go for a SaaS expert over a domain/target market expert in just about any senior hire — VP Product, VP Sales, VP Marketing.

Sales Hiring 258

Sales Hiring B2C B2B Engineering 258

SaaStr

JULY 8, 2022

Twilio: The Inside Story with Jeff Lawson, CEO/Co-Founder. A SaaStr classic session with Jeff just after their IPO on how he learned to love sales, billboards, marketing, the long tail, going multi-product, and so much more. #8. Veeva: The Biggest Vertical SaaS Success Story of All Time with Founder/CEO Peter Gassner.

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VP of Engineering Scale Outbound Sales Team SMB 232

SaaStr

OCTOBER 3, 2023

I can’t tell you how many interviews I’ve done for a wide variety of roles, from SDR to COO, where the candidates literally were guessing what the company really did during the interview: Not too long ago, I did a final CRO interview to help a portfolio company. CRO, SaaS Elevator “Yeah and this isn’t even hard.

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Interviewing Sales Hiring Sales Recruiting Consulting 222

SaaStr

APRIL 21, 2021

Everyone in SaaS talks about CLTV (or LTV, same thing). And then, everyone goes on to calculate some a metric telling you how much to spend on Sales and Marketing. And indeed, now that we have so many SaaS companies public, we can see just what a force customers that stay for years are. And buys your product again.

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Revenue Enterprise Customer Success Churn 350

SaaStr

OCTOBER 25, 2023

Each year, tens of thousands of SaaS fans attend SaaStr Annual. Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. Product marketing is neither marketing nor product.

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Scale Sales Hiring AI Sales Recruiting 239

SaaStr

AUGUST 26, 2020

So, I’m here to tell you exactly what you need, what PPP really means for you, and the difference between raising money in today’s environment versus not being able to do it. The reality is is that if you’re a startup just getting off the ground, PPP isn’t a legitimate option for you.

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Scale Investment Venture Capital Technical Review 280

SaaStr

NOVEMBER 19, 2021

In today’s post, we present The Cutting Edge , where the best sales leaders in SaaS share cutting – edge tactics and strategies. So we’re a B2B enterprise SaaS-focused early stage venture firm. I saw you speak at Rainmaker in 2018 on the topic of story and how story can infiltrate sales and the power it has.

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Sales Business Leadership Entertainment 229

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. His work frees Aaron to focus on what he loves: product and engineering.

AI 209

AI Sales Hiring Scale Artificial Intelligence 209

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Back in 2015, when didn’t have the data or NRR or GRR of 115 public SaaS companies. Some other key learnings included: The power of the SaaS model.

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Sales Hiring Customer Success Scale AI 246

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. Kazuki Ohta, CEO & Founder at Treasure Data, shares his company’s story of how pivoting at the right time saved their business and accelerated their growth to $100 million ARR. How can you get back on track?

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Sales Hiring Data AWS Leadership 265

SaaStr

JANUARY 3, 2024

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. Even if your product’s not there, they’ll buy from you.’

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AI SMB compliance Sales Hiring 152

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. What just happened is that you entered another SaaS company’s sales funnel. Have trouble setting up and optimizing your SaaS conversion funnel?

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Sales Funnel SaaS Sales Social Media 239

SaaStr

AUGUST 26, 2022

One of the most exciting and terrifying things a SaaS founder can do is raise seed funding. Timing is different for everyone, but you will need to take time to show the metrics and tell the story that VCs want to see. Do you understand the potential of your product? Do you understand the potential of your product?

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Sales Funnel B2B Interviewing Investment 192

SaaStr

SEPTEMBER 11, 2023

So the other day I looked back at about 25 SaaS seed investments I’d made that had scaled well past $10m-$20m and reflected on the top themes. Fixing long-standing product gaps and technical debt. And all I can tell you, and every other successful startup CEO will tell you, is this — The Desperation VP Hire Never Works Out.

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Sales Hiring Scale Sales Recruiting Scaling 262

SaaStr

MARCH 31, 2024

Dharmesh Shah : So, a quick confession before I start, which is like I love SaaS, I love it. We could talk about CAK and LTV, and economics, and fundraising, and entrepreneurship, and SaaS and engineering, and product management, but instead I chose to talk about culture and people, which is a little bit of an odd topic for a CTO to pick up.

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Part-Time CTO CTO Hire CTO Coach CTO 259

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

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SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

MARCH 17, 2023

The average mid-size company has 111 SaaS applications. There’s so much competition in SaaS that it can feel confusing to figure out where to start and compare solutions. Most categories have anywhere from 50-100 products, and that’s a challenge for buyers. Despite the economic headwinds we’ve seen, buyers still buy a lot.

Marketplace as a Service 196

Marketplace as a Service Software Review Technical Review Azure 196

Buffer Resources

APRIL 22, 2024

Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. Certain sub-niches and communities thrive on Twitter—think spaces that change rapidly, like investing, SEO, cryptocurrency, SaaS, and global news.

Social Media 103

Social Media Scale Growth Hacking Headcount 103

SaaStr

AUGUST 2, 2021

Partnerships drive business and thriving ecosystems for SaaS companies unlike anything else. Caimi emphasizes how much influence partnerships have on their growth: “Partners are a critical part of that story and our path to success. In ServiceNow’s case, they were a single-product company focused on selling IT.

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Outsourcing Services Scale Scaling Outsourced Development 276

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. Jason Lemkin: Hey everybody.

Scale 238

Scale Outsourcing Services Sales Hiring VP of Engineering 238

Incredo

OCTOBER 8, 2019

Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? No, we don’t say that product, team or business model don’t matter. And the list goes on.

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Acquisition Strategy Technical Review SaaS 148

SaaStr

MAY 14, 2023

Here’s a chance to look back at 4 pre-IPO SaaS leaders today, and how they were doing and what they were thinking in the run up to $10m ARR. Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing.

Sales Hiring 232

Sales Hiring Sales Recruiting Scale Payment Methods 232

SaaStr

AUGUST 26, 2023

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

Technical Advisors 203

Technical Advisors Data Technical Review Sales Hiring 203

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 230

Scale Sales Hiring Scaling Outsourced Development 230

SaaStr

NOVEMBER 8, 2023

In SaaS, we talk a lot about hyper-growth, uber-successful companies, but many founders, including hyper-growth founders, make mistakes over and over. Maybe you feel SaaS is crushing it this year, but it’s not easy for a lot of folks. In this talk, Nick shares his top 10 failures as a CEO while getting to $200M ARR. This list goes on.

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Scale Sales Hiring SaaS Scaling 234

SaaStr

FEBRUARY 10, 2021

The good news is if you get anywhere at all in SaaS in the early days, you’ll have a handful of customers. Who needs to buy yet another product in their business? Because SaaS compounds. . — Harry Stebbings (@HarryStebbings) January 26, 2017. Which is great. In fact, it’s amazing. And you did it. And easier.

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Branding Scale Innovation Enterprise 282

Incredo

OCTOBER 8, 2019

Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? No, we don’t say that product, team or business model don’t matter. And the list goes on.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

SaaStr

JANUARY 23, 2021

A little while back, I gave a great SaaS Founder CEO a Gift. In B2C, it may make sense to have a lot of “Heads of This” and “Heads of That” If you have matrix-type teams, and a lot of individual contributors who are hyper-productive. But in SaaS, I say it’s generally a mistake. A real gift.

VP of Engineering 346

VP of Engineering Sales Hiring Scale Engineering 346

Incredo

JANUARY 7, 2020

What does SaaS lead nurturing exactly mean to your SaaS company? By the way, we have plenty of free resources on SaaS lead generation. We will tell how to combine strategic and psychological approach to be more successful converting your leads into paying users. . You try to receive without giving. That’s not impossible.

Strategy 162

Strategy SaaS Software Review Education 162

User Pilot

JULY 11, 2023

TL;DR The best customer experience videos about user onboarding include: A Userpilot video about SaaS onboarding (with an AI-generated avatar). The best videos about customer service include: Valuetainment stories about great customer service. One of which is about creating the best SaaS onboarding experience.

Technical Review 97

Technical Review Onboarding Mobile Retention 97

SaaStr

FEBRUARY 13, 2021

A top SaaS VC to me the other day: “Once a SaaS business decelerates, it becomes almost hopeless. The good thing about SaaS is the revenue recurs. It also probably shows you’ve sort of fallen out of product-market fit. If you have product-market fit. Most SaaS markets aren’t natural monopolies.

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Part-Time VPE Sales Hiring Scale Business 232

SaaStr

JUNE 1, 2021

You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA. Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 A SaaStr Classic!!

Part-Time VPE 219

Part-Time VPE Technical Cofounder CTO Hire New CTO 219

SaaStr

AUGUST 5, 2021

There’s an old story of a family traveling home with their donkey. Sudheesh Nair, CEO @ ThoughtSpot is not one to tell you what to do when it comes to sales, but that doesn’t mean he doesn’t know what to do with his product. How does the product evangelize to them? Cui bono (who benefits )? .

Scale 258

Scale Enterprise Finance Travel 258