Totango

AUGUST 23, 2022

In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. Thus, customer journey touchpoints may occur anywhere in the marketing, sales and support processes. Others may apply for specific markets and products.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing.

Product Marketing 95

Product Marketing Metrics Customer Lifetime Value Marketing 95

Tom Tunguz

SEPTEMBER 6, 2013

In a very kind gesture, Ivan Kirigin submitted this blog (and Intercom.io’s blog) to answer the question posed by Disqus, What is the best content marketing campaign you have seen and why? I haven’t yet found a startup through the blog that Redpoint eventually invested in, but I’m hopeful it will one day.

Content Marketing 100

Content Marketing Investment Marketing Startup 100

Totango

SEPTEMBER 13, 2022

A customer success playbook is a set of best practices, key performance indicators, workflows, templates, and monitoring tools designed to ensure that clients achieve desired outcomes from using your product at each stage of their customer journey. Expansion of product usage through upsells. Automate your workflows and KPI monitoring.

Customer Success 87

Customer Success Onboarding Construction Retention 87

SaaStr

SEPTEMBER 17, 2021

Even in this distributed age, it’s critical to have local leaders tailoring the product and owning the customer relationship. So many markets still have so much more room to grow. #5. Play Where You Have a Differentiated Product — and a Moat. That’s as important now as ever. #2. Celebrate the Wins.

Enterprise 255

Enterprise Scale Sales Hiring Headcount 255

SaaStr

FEBRUARY 18, 2022

How can you add more value to your products and services for your customers? Value is directly linked to the quality of your product. If your customers believe that your product is valuable, they’ll be more willing to buy from you and stick with your product for the long haul. . Link your product to customer success.

Customer Success 252

Customer Success Retention Company Culture Metrics 252

SaaStr

APRIL 3, 2021

Well, your growth or lack thereof of market share is the #1 sign of potential decay in your product. In a fast-growing market, it’s important to not be quietly left behind just by growing more slowly. You can’t blame it on market changes. Again, they play in the same market. Why does it matter?

Azure 211

Azure Headcount AWS Education 211

SaaStr

JANUARY 5, 2024

Quota will depend on the segment you’re selling to, your product, and how expensive it is. Once they saw this in the data, they switched from sales-qualified opportunities as the top KPI to closed-won revenue. Focus on strategic outbound sales rather than mass marketing. So, how do you determine what to measure?

Sales Hiring 270

Sales Hiring Sales Recruiting Scale Outbound Sales Team 270

SaaStr

MAY 27, 2022

Notwithstanding the drama in the public markets, most SaaS companies and startups are growing faster than ever. #6. Only 23% of you are reducing budgets due to market turmoil. 66% of you use NRR as the #1 KPI for your Customer Success teams. 60% of you hired a real VP of Product by $4m ARR. #17. Outbound always works.

Sales Hiring 306

Sales Hiring Pricing Scale Interviewing 306

SaaStr

JANUARY 24, 2022

You’re working on the next stellar SaaS success and your foremost focus is — and should be — the product. With early revenue, you start thinking about churn and scalability of every aspect of the business, including product, infrastructure, customer support, sales and marketing. Your focus expands.

Finance 328

Finance Outsourcing Services Systems Review Technical Review 328

SaaStr

SEPTEMBER 14, 2020

That means your mini-brand is coming into its own, prospects are starting to hear about you, and that marketing, one way or another, is starting to work. But it will also serve as a key cross-functional KPI for marketing, sales, and product, all together. You are getting into more deals that you aren’t ready for.

Engineering 238

Engineering Sales Branding Software 238

SaaStr

MARCH 17, 2021

This can be hard to measure with utilization alone — sometimes your most unhappy customers may still need to use your product. And Don’t Rely on Falling Utilization Rates as a KPI / Health Score. And Do More Customer Marketing. With an action plan. Because it is a Lagging Indicator. The QBR is that structured format.

Churn 262

Churn Metrics Customer Success Investment 262

SaaStr

MARCH 30, 2021

And what do we do with a funnel, in sales and marketing? and 3 re: selling your product. So here’s your new quota and KPI : Every week, you need to spend 1 hour meeting a new investor (Prospecting, Lead Nurturing, Updating, etc.), At least, until you are so hot investors are tripping over themselves to meet you.

Sales Funnel 363

Sales Funnel Investment Metrics Customer Success 363

OPEXEngine

AUGUST 23, 2022

Financial KPIs. As a KPI, it is not nuanced to take into account sales & marketing efficiencies, market issues, etc., R&D/ Product Quality KPIs. Software quality after release: this KPI measures software bugs found after release to show the quality of the development and release management.

Outsourcing Services 59

Outsourcing Services Technical Review CTO Coach Software Review 59

Totango

FEBRUARY 19, 2021

Know the Most Important Customer Satisfaction KPI Metrics to Monitor. Your customer satisfaction KPI data lends you invaluable insight into whether your customers are likely to buy from you again or promote you to others. Why Customer Satisfaction KPI Numbers Matter. Customer Satisfaction Score (CSAT).

Retention 63

Retention Branding Churn Metrics 63

User Pilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 90

ChatGPT Management Underperforming Technical Team Technical Review 90

Totango

AUGUST 9, 2022

This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. Knowledge level: as defined by how informed the customer is about a given stage of a buying process or product feature. Customer needs and wants.

B2B 100

B2B Social Media Market Research Customer Success 100

User Pilot

JUNE 11, 2021

Marketing Analytics Tools for SaaS. Product & User Behaviour Analytics Tools for SaaS. 9 KPIs to track for your SaaS business. Instead of looking for a tool that caters to all your analytics needs, look for tools that specialize in specific aspects of SaaS, such as marketing activities, user behavior, or even revenue.

Software Review 52

Software Review Software Social Media SaaS 52

SaaStr

SEPTEMBER 24, 2020

You’ll hear lots of excuses, but non-great VP of Sales will struggle to learn how to sell your specific product. Signs of a mis-hire at VP of Marketing / Demand Gen : Qualified Leads Don’t Increase. If your head of marketing and head of sales aren’t close … something is off. Close rates go down.

Sales Hiring 224

Sales Hiring Part-Time VPE Scale Underperforming Technical Team 224

CustomerSuccessBox

OCTOBER 5, 2021

Know your North Star KPI Setting up CS team as per those KPI Choose the right CS tool Track, Measure, Improve and build collaborative teams. Know your North Star KPI. A north star KPI silences noise around raw data and allows you to see what you need to see with clarity. Business KPIs- NRR, Renewal rate, MRR churn, etc.

Customer Success 59

Customer Success Technical Review Sales Hiring Underperforming Technical Team 59

Totango

MAY 17, 2021

Product engagement tells you how actively customers are using your product or platform. You can measure product engagement by selecting key performance indicators. Systematically tracking these KPIs positions you to proactively manage and improve engagement. What Is Product Engagement? Product adoption.

Engagement 62

Engagement Management Churn Metrics 62

Totango

AUGUST 16, 2022

Encouraging more significant product usage. Identifying customers in the market for upsell offers and referral invitations. On the other hand, customers who experience barriers to onboarding may be slow to adopt product features or may not continue using your product at all, making renewal less likely.

Payment Solutions 100

Payment Solutions Payment Methods Retention Software Review 100

Totango

OCTOBER 7, 2021

Use a Product Analytics Map for Your Product. In the SaaS industry, one of the best ways to get customer feedback is to see what customers are actually doing with your software product. This provides you with objective, measurable feedback on the value customers are gaining from your product. Reach out via Email.

Software Review 102

Software Review Technical Review Interviewing Benchmarks 102

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. New SaaS apps, tools, and products are constantly being released, which makes it harder for a SaaS business to stand out.

Software Review 95

Software Review Outsourcing Services SaaS Sales Hiring 95

Totango

JULY 5, 2022

Customer health scores can help you assess whether your customers are seeing value in your product, determine churn risk and spot opportunities. Customer health score is a key performance indicator (KPI) designed to determine whether your customer relationship is “healthy” or “at-risk.” Identify At-Risk Customers .

Customer Success 98

Customer Success Scale Headcount Churn 98

Totango

JANUARY 29, 2021

When your product directly helps your customers achieve their goals, your brand wins their loyalty. Customer success occurs when your product helps your customers achieve the desired outcomes which led them to buy from your brand. Use KPI monitoring and feedback from your customers to evaluate how well your current playbook is working.

Customer Success 80

Customer Success Customer Lifetime Value Software Review Systems Review 80

OpenView Labs

MARCH 30, 2020

Short for Key Performance Indicator, KPI is a term for the metrics that are most critical to tracking a company’s performance against its objectives, writes KISSmetrics’ Lars Lofgren. The problem is that there are dozens of metrics that can fall under the KPI umbrella. And tracking them all is neither productive nor efficient.

Benchmarks 54

Benchmarks Technical Review Churn Scale 54

Totango

SEPTEMBER 20, 2022

Customer enablement empowers customers by giving them the resources they need to use your product successfully. Customer enablement is a customer success strategy that provides customers with the resources they need to achieve the desired results from using your product. What Is Customer Enablement In Business?

B2B 83

B2B Scale SaaS Sales Enablement 83

Totango

FEBRUARY 23, 2022

The SaaS customer journey follows the same general path as customer journeys in other markets but differs in detail. Freemium strategy often plays a key role in the early stages of the SaaS customer experience, as do user experience, product features, and customer support. Identify Customer Interaction Touchpoints.

SaaS 111

SaaS Software Review Technical Review Onboarding 111

Totango

OCTOBER 7, 2021

Use a Product Analytics Map for Your Product. In the SaaS industry, one of the best ways to get customer feedback is to see what customers are actually doing with your software product. This provides you with objective, measurable feedback on the value customers are gaining from your product. Reach out via Email.

Software Review 71

Software Review Technical Review Interviewing Benchmarks 71

OPEXEngine

NOVEMBER 17, 2020

If there is one thing I have learned in my decades of building businesses, it is that KPIs are most useful if you are clear about the goal of the metric. You have to know what the KPI should be telling you in order to understand how to calculate it. If you don’t, you may end up with distorted or incorrect results. A Few Nuances.

Systems Review 52

Systems Review Technical Review Payment Features Scale 52

Sales Hacker

JULY 3, 2020

Most of my role has been focused around sales for the better half of the past ten years, and in that time, I’ve noticed that more product and service lines are expanding to support multiple departments. The company I work for primarily sells to marketing teams. I asked what KPI the marketing department had set to accomplish that goal.

Sales Hiring 119

Sales Hiring Mobile Content Marketing Sales Enablement 119

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing AI Search Advertising Social Media 123

OPEXEngine

APRIL 26, 2022

Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary. In this blog post, we will discuss how B2B SaaS CFOs can effectively calculate and monitor these costs, while identifying ways to establish if their financial efforts are in line with relative sources.

Acquisition 59

Acquisition B2B Benchmarks SaaS 59

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. What the right indicators for activation are depends on the type of your product. Let’s have a closer look at each of the three phases.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Totango

SEPTEMBER 1, 2022

This helps to ensure that your product delivers the value your client expects while underscoring the value your client is receiving, laying the groundwork for subscription renewal by satisfied customers. On the other hand, if your product has been over-performing for your client, you won’t know this going into your QBR meeting.

Technical Review 98

Technical Review Artificial Intelligence SaaS Software Review 98