SaaStr

MARCH 8, 2023

How did the largest product-led growth enterprise company in the world find success? Not because they planned to start as a product-led company but because they couldn’t afford to. Not because they planned to start as a product-led company but because they couldn’t afford to.

Sales Hiring 226

Sales Hiring Enterprise Headcount Scale 226

SaaStr

MAY 15, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: SaaS Multiples Are At a 3+ Year Low. When to Go Multi-Product in SaaS. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose.

Scale 217

Scale Sales Hiring Payment Features Marketing 217

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Do we need to make any product changes?

Scale 190

Scale Strategy Marketing Sales 190

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It

Startup 231

Startup Sales Sales Funnel Education 231

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Totango

APRIL 9, 2024

This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time. Madelyn shared how Aircall is leveraging digital customer success to garner deeper product insights.

Scale 106

Scale Sales Compensation Customer Success 106

SaaStr

JANUARY 24, 2024

Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play. Especially if your product can be easy to sign up for and more importantly, deploy, with just the users themselves.

Scale 233

Scale Sales Hiring Scaling Revenue 233

SaaStr

APRIL 8, 2023

Over the years, we’ve done just an incredible number of deep dives, AMAs, and more with many of the best CROs and VPs of Sales in SaaS!

Scale 258

Scale Sales Hiring SMB SaaS 258

SaaStr

FEBRUARY 14, 2023

A rapid rise in remote work has led to broader talent pools and hiring options for companies and greater flexibility for employees. Defining IRL: Purpose-Led Experiences Through Moments That Matter IRL (in real life) has historically been associated with the gaming and VR industries. The way we work has changed.

Strategy 197

Strategy Revenue Company Culture Engagement 197

SaaStr

FEBRUARY 5, 2022

SaaStr Build will be LIVE on Wednesday, March 16th, and will focus on how to build better, strong faster products to $100M and beyond. With so many incredible sessions to choose from, we thought we’d highlight a few for you here: Building & Scaling Global Product Teams. Why Customer Success and Product Should be Best Friends.

AWS 229

AWS Customer Success Scale Sales Hiring 229

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit.

Scale 239

Scale Sales Hiring Scaling Outsourced Development 239

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? That means going higher in the organization to get buy-in and cultivate those relationships.

Scale 193

Scale Enterprise readiness compliance Enterprise 193

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Can your product solve more of their problems? Determine if your growth is product-led, sales-led, or marketing-led.

Scale 311

Scale Scaling Technical Review Systems Review 311

SaaStr

DECEMBER 20, 2022

That’s why many companies are shifting from a sales-led to a product-led motion. . Merging Sales-led and Product-led Motion Is Hard. So many companies are switching from sales-led to product-led growth, but why? . Product-led Motion De-risks the Revenue Model.

Revenue 130

Revenue Marketing Sales Mobile 130

SaaStr

MARCH 6, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your VCs Are Worried About Public Multiples. SaaStr 533: The Cutting Edge Techniques for Motivating and Organizing your Sales Team in Q1 with Marilee Bear, SVP North America Enterprise Sales at Zendesk, and Bryan Elsesser, SaaStr VP of Sales.

Scale 178

Scale Sales Scaling Engineering 178

SaaStr

OCTOBER 1, 2023

Sean Falconer has over 15 years experience working in research, engineering, product, developer relations, and marketing. At Skyflow, Sean spends his time building, writing, speaking, and connecting with communities about engineering and data privacy.

Marketing 223

Marketing Engineering Communication Development 223

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Scale 268

Scale New CTO CTO Acquisition 268

SaaStr

JANUARY 19, 2023

Our industry-leading platform helps companies of all sizes and industries achieve durable growth through customer-led growth strategies (Gainsight CS), product-led growth strategies (Gainsight PX), and community-led growth strategies (inSided).

Sales Hiring 219

Sales Hiring Scale Cloud Churn 219

SaaStr

SEPTEMBER 7, 2022

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Hacking Product Hunt.

Sales Hiring 208

Sales Hiring Scale Revenue Sales 208

SaaStr

DECEMBER 14, 2021

We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing Jenn Steele and VP of Sales Grace Tyson.

Scale 239

Scale Scaling Marketing Consulting 239

SaaStr

APRIL 13, 2023

DevRev is a business software company that brings developers (dev) and customers (rev) together in the era of product-led growth. In times of anemic NPS and high customer churn, DevRev strives to create the world’s most customer-centric companies led by happy developers. appeared first on SaaStr.

Scale 206

Scale Compensation B2B Innovation 206

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. And then, in evaluation — maybe — you might buy the product itself. How to Approach Product-Led Growth. Sales, marketing, and product flow.

Scale 296

Scale B2C Enterprise Acquisition 296

SaaStr

MARCH 10, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. Investing in a Product-Led Model to Drive Exponential Sustainable Growth. The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude’s CEO.

Scale 208

Scale SMB Scaling Startup 208

SaaStr

JANUARY 3, 2023

Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. Now, the product is the funnel and an integral part of the customers’ evaluation experience. When you add a sales-led motion to PLG, RevOps can be the perfect complement. .

Enterprise 232

Enterprise Sales Sales Funnel Compensation 232

SaaStr

MARCH 22, 2024

This was probably the most important decision for her because it led to an appreciation of the different types of deals and segments, and starting at the bottom and working her way up was a great learning experience. While working at LinkedIn back in 2009, she was offered the role of building out the first SDR and BDR organization.

Scale 245

Scale Underperforming Technical Team SMB Finance 245

SaaStr

APRIL 26, 2023

For those organizations who don’t already have a solid customer base to pull from, you can utilize social listening and mining data on review sites like G2 to start to understand competitors and why customers are going to them. The Takeaway — Great customer knowledge is just as important as great product knowledge. Who am I hiring?

Scale 221

Scale Strategy Marketing Education 221

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

Scale 93

Scale AI Search Social Media AI 93

SaaStr

FEBRUARY 23, 2023

is a software training company that focuses on helping end users and companies be more productive. We have helped thousands of organizations embrace change, conquer software adoption challenges, increase security awareness, and create more savvy—and happy—software users. BrainStorm, Inc.

Payment Services 235

Payment Services Merchant Services Payments Embedded Payments 235

SaaStr

DECEMBER 11, 2021

Scaling your product from one specific use case to an enterprise offering with multiple features is a daunting task. You need to consider your existing customers, your total addressable market (TAM), your employees, and how you envision the future of your product. How do you balance these things while creating a great product?

Scale 248

Scale Cloud Scaling Interviewing 248

SaaStr

OCTOBER 17, 2023

Do my customers find value in my product and service? If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. If you keep these insights on the customer flowing to the right channels, it becomes a hub in your organization. Will they renew?)

Scale 164

Scale Sales Hiring Customer Success Scaling 164

SaaStr

OCTOBER 22, 2020

Why, for god’s sake, would anyone choose to build another productivity app? And unlike most of today’s startups, we didn’t do it the traditional way: We didn’t raise outside funding; we scraped by and grew organically. Natural Product-Market Fit creates faster and more sustainable growth than artificial.

Sales Hiring 231

Sales Hiring Scale Engineering Product Marketing 231

SaaStr

JANUARY 31, 2024

Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. Over the years, Splunk has expanded its offerings through acquisitions and product development. Splunk’s Favorite Demand Gen Strategy Christian thinks the most underinvested area is product-generated pipeline.

Enterprise 251

Enterprise Scale Sales SaaS 251

SaaStr

AUGUST 29, 2022

They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. In other words, companies need to sell a vision – not a product. How should marketing, sales, and product all work together?

Scale 250

Scale Sales Hiring Marketplace as a Service B2B 250

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. Transcript. Hi, everyone.

B2C 283

B2C Scale Consulting Software Review 283

Predictable Revenue

MAY 28, 2020

The importance of evolution in sales – How to execute a product-led sales framework, and how Dooly became a product-led organization. The post How Dooly executes a product-led sales framework with CEO Kris Hartvigsen appeared first on Predictable Revenue.

Sales 194

Sales Revenue 194

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue. It is measured using various metrics.

Engagement 82

Engagement Customer Lifetime Value Revenue Subscription 82

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. Jonathan joined Toast as the SVP of Sales in 2017. The takeaway?

Payment Methods 198

Payment Methods Acquisition Scale Payments 198