SaaStr

JANUARY 5, 2024

Getting Outbound off the Ground in the Early Days Whatever stage your company is in, you can map wherever you are to outbound and use this article to either create, scale up or improve your outbound SaaS sales. Asked for intros to portfolio companies. She gives them clear KPIs on how much sales activity is expected of each SDR.

Sales Hiring 259

Sales Hiring Sales Recruiting Scale Outbound Sales Team 259

SaaStr

AUGUST 19, 2023

So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident: Why do some companies have loyal, cult-like followings while others blend into oblivion? We don’t get paid until you do!

Software 198

Software Business Social Media Government 198

SaaStr

JANUARY 10, 2024

These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. What do we value?”

Sales Hiring 257

Sales Hiring Scale Technical Review Leadership 257

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. SaaS companies rely on recurring subscription revenue from customers rather than one-time sales.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

JANUARY 31, 2024

As Christian shares on the pod, the company’s current customer list includes many notable companies, with 92 of them being on the Fortune 100. Analyzing pipeline takes a lot of work, data, and pattern discovery, and sometimes, early companies don’t have a lot of information to work with. His answer? Instead, don’t panic.

Enterprise 256

Enterprise Scale Sales SaaS 256

SaaStr

DECEMBER 29, 2023

Some folks have fallen behind because they: Don’t have strong enough tech teams to add AI Resist it Those companies will struggle because everyone expects innovation from AI. It can replace humans for those companies that can’t find someone to send emails, update the website, or do sales. Fire anyone that isn’t metrics-oriented.

Scale 240

Scale Sales Hiring Customer Success AI 240

User Pilot

FEBRUARY 26, 2024

For each funnel stage, choose relevant metrics. Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. Firstly, it allows companies to assess the effectiveness of their marketing efforts. Why is conducting marketing funnel analysis important? It gets even better.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

SaaStr

DECEMBER 23, 2023

The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customer success took a lot of the brunt. The bottom line is almost everyone saw NRR fall in 2023 — the traditional metric of success for CS.

Customer Success 259

Customer Success AI Pricing Enterprise 259

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Social Media 98

Social Media Data SaaS Scale 98

SaaStr

MAY 21, 2020

It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is. I started to track activation rates at a lot of start-ups I work with, and I saw numbers that shocked me. I often say 60% or so activation rates 30 days in. Think about that. Every week.

Churn 286

Churn B2C Metrics B2B 286

User Pilot

AUGUST 10, 2023

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. TL;DR Active users are those that interact with your platform over a given period. Track in-app user activity with custom events.

Metrics 96

Metrics Venture Capital Benchmarks Engagement 96

User Pilot

FEBRUARY 25, 2024

Funnel analysis allows you to: Measure company performance. Activation funnel. They might visit your website, read blog posts , or check review platforms to learn more about what you offer. Proper guidance through the onboarding stages helps new users get started with your tool and boosts activations. Review funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Totango

FEBRUARY 23, 2024

From the key responsibilities of each role to activating and deploying the flywheel to the most important metrics to measure, Karen discusses all the hottest topics about this compelling collaboration. This partnership helps to activate the flywheel and propel growth from the existing customer base.

Scale 92

Scale Customer Lifetime Value Acquisition Customer Success 92

Blulogix

APRIL 11, 2024

This blog post covers the best practices for mastering channel business management, highlighting the importance of establishing clear processes and guidelines for a fruitful collaboration with channel partners. This keeps them informed about product updates, promotional activities, and strategic directions.

B2B 80

B2B Subscription Payment Features Scale 80

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. It’s wasn’t 1 out of 10 companies he spoke with that the fund was really excited about.

Sales Hiring 266

Sales Hiring Sales Recruiting Scale Headcount 266

User Pilot

MAY 1, 2024

Here are 4 key elements of what makes a healthy brand community: Active Engagement : Members are not just passive observers but active participants. This is especially important if your product helps others create new content, such as blog posts, images, and videos. Who will be the members?

Branding 102

Branding Social Media Acquisition Advertising 102

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. 38 million active users yields 1.9m We wrote a classic SaaStr post long ago saying you needed about 50,000,000 Freemium users to make the model work, more or less, and Duolingo’s metrics tie to this.

Scale 309

Scale B2C SMB B2B 309

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups.

Revenue 225

Revenue Scale Engineering Marketing 225

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Free user acquisition.

Technical Review 251

Technical Review Technical Advisors Scale Compensation 251

SaaStr

FEBRUARY 10, 2022

But how does the cloud take shape, and what can companies do to position themselves at the heart of its growing infrastructure? However, these developments have also set the stage for a world in which any company, of any size, can potentially access any kind of technology. The Virtuous Cycle and Reaching Escape Velocity.

Cloud 195

Cloud Venture Capital Social Media Technology 195

CloudGeometry

MARCH 22, 2022

In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth. SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. As it turns out, SaaS operational platform metrics are also abundant.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

User Pilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. Before hiring, assess your current needs and hire as your company grows. Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

Sales Hacker

NOVEMBER 10, 2023

Deliver value early – in the product and external to the product In the product The concept of delivering value early is not just a philosophy; it’s a quantifiable metric known as “Time to Value.” ” This metric gauges the duration for users to realize the benefits, measuring onboarding efficiency.

VP of Engineering 93

VP of Engineering Scale Outsourced Development AI 93

User Pilot

AUGUST 5, 2023

The actionable insights from the analyses will help you better understand the user journey, improve your company’s bottom line, and optimize the user experience. Set up custom events to track user activities. It involves tracking events and metrics and using the insights to make data-driven business decisions.

Data 98

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 98

User Pilot

NOVEMBER 21, 2023

For example, you can use the Hubspot contact and company data to optimize Pendo’s user segmentation feature. It helps you to perform four key tasks: Analyze marketing performance metrics in a unified dashboard As a one-stop shop for all things marketing, Hubspot enables you to unify your marketing and product usage data under one roof.

Management 105

Management Software Social Media Trends 105

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

Intercom, Inc.

MARCH 9, 2022

Driving great customer outcomes while ignoring business outcomes doesn’t make a successful company”. But in the end, driving great customer outcomes while ignoring business outcomes doesn’t make a successful company. and typically measure this behavior as product activity or usage. We review outcomes and share our learnings.

Metrics 152

Metrics Acquisition Revenue Churn 152

User Pilot

MARCH 31, 2023

What user onboarding metrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Tracking the metrics helps you improve your onboarding process and retain more customers.

Onboarding 97

Onboarding Metrics Retention Scale 97

User Pilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. It takes a company’s collective effort to plan, develop, test, and promote the product before the launch.

Metrics 98

Metrics Scale Software Review Retention 98

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Stickiness is the ratio of daily active users to monthly active users.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

User Pilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

Baremetrics

OCTOBER 12, 2021

All companies face significant challenges when it comes to finding qualified leads. With Baremetrics Trial Insights , you can track new trials and active trials. Check our own Baremetrics free trial here and start keeping track of your trial metrics. Use Baremetrics to monitor your business metrics. Table of Contents.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. Observing which user paths activate users the fastest and use them for new signups. What is product adoption?

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

MARCH 6, 2024

Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel. To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. This is the main question we explore in the article.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Subscription Flow

NOVEMBER 22, 2023

One such way is that of user adoption metrics. By having clear cut SaaS user adoption metrics with the help of user adoption metrics examples, you can see how to leverage these for the betterment of your business. In addition to acquisition, it also includes retained and activated users. What is user adoption?

Metrics 59

Metrics Customer Lifetime Value Acquisition Retention 59