Blulogix

APRIL 11, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.

B2B 95

B2B Subscription Payment Features Scale 95

Kalungi

JANUARY 3, 2023

Branding breathes life into a company. Your brand tells a story of who you are and what you stand for as a business. Branding is so much more than just a logo, it’s how potential and existing customers feel about you and your products/services and is an essential component of your B2B SaaS design strategy.

Branding 52

Branding B2B Strategy SaaS 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Scale Strategy 118

Blulogix

MARCH 21, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses.

B2B 52

B2B Subscription Payment Features Retention 52

GetUplift

FEBRUARY 14, 2024

If you’re a B2B marketer, then you (more than) know this simple truth: messaging is hard. Though obviously using our own brand name hopefully and not theirs). It’s not easy to get buy-in on a new bold idea that’s different from anyone else without proving that other brands use this strategy too. You do too (probably).

B2B 65

B2B Technical Review Payment Solutions Scale 65

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B 104

B2B Development Team Review Software Review Marketing 104

Kalungi

JANUARY 3, 2023

Branding breathes life into a company. Your brand tells a story of who you are and what you stand for as a business. Branding is so much more than just a logo, it’s how potential and existing customers feel about you and your products/services.

Branding 52

Branding B2B Strategy Business 52

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. But the answer is always the same: “Content matters.”

B2B 91

B2B B2C Sales Funnel Systems Review 91

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Nimble - Sales

AUGUST 7, 2019

B2B, known as business to business, is a creative and diverse marketing model. It’s quite tricky to leverage your brand in this highly competitive market. So, looking out for strategies which will boost your business and hence revenue is a must.

B2B 105

B2B Strategy Marketing Business 105

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 107

B2B B2C Technical Review Systems Review 107

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Seventy-seven percent will choose a brand over a competitor after a positive social media experience.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Sales Hacker

AUGUST 17, 2023

Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five , The #1 community for B2B Marketers. The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow.

B2B 84

B2B Branding Marketing Engagement 84

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Sales B2C Trends 90

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 103

B2B SaaS User Experience Retention 103

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 101

Strategy Marketing Social Media AI Search 101

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. What’s so important about product pages? Product pages drive direct sales.

B2B 102

B2B Azure Software Review User Experience 102

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. So it had to happen.

Strategy 232

Strategy Travel Branding Interviewing 232

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

B2B 82

B2B Scale SaaS Sales Enablement 82

SaaStr

FEBRUARY 8, 2024

So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut. That works at all. Keep investing there.

Marketing 214

Marketing Scale B2C B2B 214

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

B2B 91

B2B Customer Success Technical Review B2C 91

Blulogix

FEBRUARY 19, 2024

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

Retention 52

Retention Engagement Strategy AI Search 52

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). However, 60 to 70% of B2B marketers don’t have a complete grasp on who their persona should be ( Sirius Decisions ). What is Intent data? Let’s dive in.

Strategy 153

Strategy B2B Sales Enablement Advertising 153

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 95

B2B Underperforming Technical Team B2C Scale 95

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 99

B2B Social Media Market Research Customer Success 99

User Pilot

NOVEMBER 13, 2023

Increased customer satisfaction and retention rate , along with greater customer loyalty and company growth, are just some of the benefits of an effective customer enablement strategy. To put all these best practices to use, we suggest the following strategies: 1. Customer enablement and sales enablement aren’t the same.

B2B 101

B2B Sales Enablement Onboarding Retention 101

Chart Mogul

DECEMBER 22, 2022

We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. Make small bets with your growth strategies. How to grow sustainably in 2023? .

Strategy 95

Strategy Scale Finance Acquisition 95

Neil Patel

FEBRUARY 13, 2023

Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. Working through a B2B lens? Business likely won’t be “as normal.”

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Neil Patel

NOVEMBER 11, 2021

Are you a B2B business? As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar. B2B vs B2C SEO: What is the Difference? Time is money; I get it.

B2B 96

B2B B2C Sales Funnel Strategy 96

User Pilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Software 59

Software Revenue Strategy Advertising 59

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 92

Strategy Marketing SaaS Customer Lifetime Value 92

Kalungi

FEBRUARY 9, 2023

With almost everything being conducted online, the conversation between brands and users has been put on a global scale. A global community has been created that is all about engaging with current and potential customers and critics on every level of communication.

B2B 52

B2B Strategy SaaS Communication 52

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. To learn more about Launch’s programs or the Canadian Startup Visa, visit [link] Content Allies helps B2B companies build revenue-generating podcasts.

Software 188

Software Business Social Media Government 188