SaaStock

FEBRUARY 28, 2019

On the latest episode of the show, we host with Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one. He says he has learned the most in the past 3 and a half years, where the heart of the marketing operations has been the unique Drift brand.

Branding 103

Branding B2B Marketing SaaS 103

Stax

MARCH 14, 2024

During the 2020s, almost all businesses will have been looking at b2b payments processing solutions to meet changing consumer needs. But what about in the business-to-business (B2B) sector? Industry data shows that the B2B payments landscape is rather diverse. Learn More What are B2B Payments? Not sure where to start?

Payment Services 88

Payment Services Merchant Services Payment Methods Payments 88

Blulogix

MARCH 21, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses.

B2B 52

B2B Subscription Payment Features Retention 52

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? If you’re selling to the enterprise, or even just anywhere in B2B, most start-ups in the first 12-18 months end up in a Conundrum. Happy customers compound once you have a mini-brand. And easier.

Branding 276

Branding Scale Innovation Enterprise 276

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

GetUplift

FEBRUARY 14, 2024

If you’re a B2B marketer, then you (more than) know this simple truth: messaging is hard. Though obviously using our own brand name hopefully and not theirs). It’s not easy to get buy-in on a new bold idea that’s different from anyone else without proving that other brands use this strategy too. It’s a hard sell.

B2B 65

B2B Technical Review Payment Solutions Scale 65

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

B2B 105

B2B Development Team Review Software Review Marketing 105

Kalungi

JANUARY 3, 2023

Branding breathes life into a company. Your brand tells a story of who you are and what you stand for as a business. Branding is so much more than just a logo, it’s how potential and existing customers feel about you and your products/services and is an essential component of your B2B SaaS design strategy.

Branding 52

Branding B2B Strategy SaaS 52

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 105

B2B SaaS User Experience Retention 105

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Want to build brand exposure?

B2B 144

B2B Strategy B2C Content Marketing 144

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. But the answer is always the same: “Content matters.”

B2B 91

B2B B2C Sales Funnel Systems Review 91

Blulogix

APRIL 11, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.

B2B 52

B2B Subscription Payment Features Scale 52

Sales Hacker

AUGUST 17, 2023

Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five , The #1 community for B2B Marketers. The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow.

B2B 84

B2B Branding Marketing Engagement 84

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? So be wary of hiring generic B2B reps into your early-stage, complex vertical B2B SaaS.

Sales Hiring 254

Sales Hiring Sales SaaS B2B 254

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Sales B2C Trends 90

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. What’s so important about product pages? Product pages drive direct sales.

B2B 102

B2B Azure Software Review User Experience 102

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. What is B2B Customer Experience?

B2B 107

B2B B2C Technical Review Systems Review 107

Kalungi

MARCH 1, 2023

Why brand colors matter Your brand colors are an integral part of your brand. They are a crucial component in how you communicate your brand story and cultivate brand recognition and associations.

Branding 52

Branding B2B SaaS Communication 52

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Seventy-seven percent will choose a brand over a competitor after a positive social media experience. By training your team.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Tom Tunguz

JANUARY 6, 2020

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. B2B companies. For every B2C company, there are 1.6 Here's one hypothesis.

B2C 185

B2C B2B Scale Sales 185

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

Kalungi

JANUARY 3, 2023

Branding breathes life into a company. Your brand tells a story of who you are and what you stand for as a business. Branding is so much more than just a logo, it’s how potential and existing customers feel about you and your products/services.

Branding 52

Branding B2B Strategy Business 52

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

B2B 91

B2B Customer Success Technical Review B2C 91

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 99

B2B Social Media Market Research Customer Success 99

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Scale Strategy 118

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts. First, we’ll define what customer enablement is.

B2B 82

B2B Scale SaaS Sales Enablement 82

SaaStr

FEBRUARY 8, 2024

So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut. That works at all. Keep investing there.

Marketing 205

Marketing Scale B2C B2B 205

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

SaaStr

DECEMBER 10, 2023

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. Passionate about startups and brands during the day, whisky, music, and social activism at night, Udi is also an author, speaker, mentor, angel investor, board director, and advisor based in San Francisco.

Leadership 289

Leadership B2B Branding Revenue 289

Neil Patel

NOVEMBER 11, 2021

Are you a B2B business? As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar. B2B vs B2C SEO: What is the Difference? Time is money; I get it.

B2B 96

B2B B2C Sales Funnel Strategy 96

Nimble - Sales

MAY 11, 2020

Ecommerce has evolved from an alternative to brick-and-mortar stores into a competitive landscape for B2B and B2C brands. Booming opportunities mean a cut-throat ecosystem in which brands are constantly competing to provide the best […]. The global eCommerce market size is set to cross the $2 trillion mark in 2020.

Branding 127

Branding B2C Marketing B2B 127

SaaStr

FEBRUARY 1, 2024

When you have the leading brand in the space, you can get away with a lot in sales and marketing. But why would a prospect take a risk on a brand new vendor … when their point of contact isn’t a subject matter and product expert? I find most “b2B” sales reps are unable to sell technical products.

Sales Hiring 214

Sales Hiring B2B Engineering Enterprise 214

yoursales

NOVEMBER 18, 2022

B2B SaaS Sales in English: Where Can You Sell in 2023. Where Can You do B2B SaaS Sales in English seems like a frequent question. Where Can You do B2B SaaS Sales in English. Can You Do B2B SaaS Sales in English in Germany? Can You Do B2B SaaS Sales in English in Austria? It’s planning time. It’s debatable.

B2B 90

B2B Sales Hiring SaaS Sales 90