Subscription Flow

JANUARY 3, 2024

Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success. Consider the potential for growth if you make your pricing model a consistent priority for your company.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

Neil Patel

MARCH 2, 2021

For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. Brand Awareness. Generate traffic and build hype around your brand through customer reviews. Purchasing Decisions.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. and around the world.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Sales Recruiting 80

Sales Recruiting Social Media Business Marketplace as a Service 80

User Pilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Neil Patel

SEPTEMBER 25, 2020

You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience. Develop a High-Performing Social Media Strategy. Here’s what they’ll do: 1.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. FYI: Search ads can increase brand awareness by as much as 80%.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Unbounce

APRIL 4, 2019

Google Ads is an excellent platform for when consumers are actively looking for your product or your brand. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Demographics. Your Product.

Business 111

Business Marketplace as a Service Advertising B2B 111

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Neil Patel

FEBRUARY 19, 2021

Why care about this statistic when weighing your LinkedIn advertising strategy ? However, if you’re working with a professional organization (think a law firm), you may want to tone down the brights to avoid interfering with the organization’s brand. In fact, more than 50 percent of US marketers will advertise on LinkedIn this year.

Advertising 130

Advertising Banking Leadership Marketplace as a Service 130

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. How to keep key stakeholders excited about your long-term content strategy. Keeping key stakeholders excited about a long-term content strategy [21:34]. powered by Sounder.

Revenue 80

Revenue Sales Hiring Marketing Marketplace as a Service 80

Baremetrics

SEPTEMBER 16, 2021

LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Why You Need to Measure LTV This metric is one of the critical performance criteria for the entire enterprise, especially in B2B sales or e-commerce. Suppose a person subscribed to your service.

Business 97

Business Social Media Marketplace as a Service Mobile 97

Sales Hacker

APRIL 1, 2021

While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.

Outsourcing Services 67

Outsourcing Services Payment Services SaaS Payments Transportation 67

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. The industry insights section provides you with data on certain industries, such as healthcare and financial services. What Are LinkedIn Insights? LinkedIn Talent Insights.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And for bookkeeping, which is this service that is almost mandated and certainly needed by just about every small business out there, you’re talking about a $60 billion TAM in the US alone.

SMB 184

SMB Scale Startup Marketplace as a Service 184

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. They brought 140,000 employees to the platform.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. Short on time?

Strategy 36

Strategy Payment Methods Payment Services Startup 36

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. What type of CMO would Ryan bucket himself as; demand gen or brand? B2B marketing, yes. So built their APAC team.

Sales Hiring 133

Sales Hiring Sales Recruiting Scale Software Review 133

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content?

Scale 144

Scale Sales Hiring Construction Education 144

SmartKarrot

APRIL 9, 2021

Role: Director of Customer Success Location: Columbia, MD, US Organization: Authority Brands As a Director of Customer Success, you will measure and manage customer success, engagement, and support. Primary contact between 10 brand leaders and the GPO (Group Purchasing Organization). Implementing strategies to reduce customer churn.

Customer Success 10

Customer Success Sales Recruiting Marketplace as a Service Consulting 10

SaaStock

FEBRUARY 14, 2019

He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. Eduardo Müller, Founder & CEO, B2B Stack.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SmartKarrot

AUGUST 22, 2022

What is their experience surrounding your brand like? VOC is often used in marketing, product development, sales, customer service, and management. Voice of the customer (VoC) is a process that helps companies understand what their customers want to improve their products or services. Why is VOC Important? contact-form-7].

Social Media 10

Social Media Scale Banking Marketplace as a Service 10

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. contact-form-7].

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

Buffer Resources

JANUARY 25, 2024

We found a way to test the market before we dove in Before we purchased a single neon sign, I placed ads on Gumtree and Marketplace to see if there was interest from potential customers, using generic neon sign imagery I found online. It builds rapport with our customer base that makes them want to be brand advocates.

Sales Hiring 98

Sales Hiring Scale Business Social Media 98

Buffer Resources

JANUARY 25, 2024

We found a way to test the market before we dove in Before we purchased a single neon sign, I placed ads on Gumtree and Marketplace to see if there was interest from potential customers, using generic neon sign imagery I found online. It builds rapport with our customer base that makes them want to be brand advocates.

Sales Hiring 82

Sales Hiring Scale Business Social Media 82

Sales Hacker

MARCH 2, 2020

Strategy and Process. B2B Is Really P2P. This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SaaStr

FEBRUARY 18, 2020

Anthony : Well, last time we were on a stage together, we were filming B2B Creatives, which thank you so much for being a part of that. I learned so much from you, from, we talked about category creation, why brand matters in B2B. And I call that brand. And yes, I’m using the word brand in a room full of B2B people.

Scale 222

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 222

SaaSOptics

APRIL 7, 2022

Product-led growth is much more than a growth hack, pricing strategy, or industry buzzword—It’s an organizational framework used by B2B SaaS companies to answer one simple question: “How can we get our product to sell itself?” A product-led model naturally invites many different users to try out your product/service.

Business Model 74

Business Model Payment Features Business SaaS 74

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. That seems to be when they changed their strategy.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A brand-approved or -designated reseller who can sell digital products directly to consumers on behalf of the brand. Business to business (B2B).

Payment Methods 62

Payment Methods Merchant Services Payment Services Outsourcing Services 62

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. On today’s show, we’re going to hear a little bit from each of them. Rachel Hepworth: Exactly.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Neil Patel

AUGUST 18, 2021

Offer Coaching Service to Motivated Clients. It doesn’t matter when you started blogging or how much experience you’ve gained in that time — offering a coaching service to motivated clients can bring in money. Coaching services are in demand because of the dramatic results the process can bring.

Scale 145

Scale Outsourcing Services Merchant Services Social Media 145

Sales Hacker

FEBRUARY 19, 2019

Trish Bertuzzi is the founder of The Bridge Group that helps B2B technology companies build world-class Inside Sales teams. A regular speaker and columnist on the topic of SaaS sales leadership, Matt partners with venture firms to build world-class B2B sales leadership within portfolios. Rob Jeppsen – Founder and CEO of Xvoyant.

VP of Engineering 11

VP of Engineering Sales Hiring Sales Underperforming Technical Team 11