Chaotic Flow

JULY 21, 2015

This information goes by a lot of different names: market segments, qualification criteria, pain points, buyer personae, customer profiles, use cases, etc. Stay tuned for the next article in this series: Aligning SaaS Customer Success! Who truly needs your stuff? Why do they need it? What do they get out of it?

Acquisition 133

Acquisition Scale SaaS Pricing 133

Tom Tunguz

APRIL 25, 2012

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. But these two markets require very different approaches.

SMB 100

SMB Scale SaaS compliance 100

Sales Hacker

NOVEMBER 22, 2021

The Sequence Specialist runs through a second round of approvals by SDR managers for each market segment, all team leads, and the VP of Business Development. They can hit the ground running with dozens of sequences tailored to market segment, industry, and persona. The Sequence Specialist writes the content.

Scale 120

Scale Technical Review Sales Systems Review 120

Tom Tunguz

APRIL 16, 2013

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc.

SMB 100

SMB Scale Startup SaaS 100

Valuize Consulting

NOVEMBER 25, 2024

Example: When considering entering a new market segment or launching an innovative product feature, calculating the NPV and IRR helps determine the potential long-term returns. NPV and IRR can be used to assess growth initiatives, ensuring alignment with long-term financial goals.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

User Pilot

JULY 14, 2024

Customer segmentation analysis allows you to break down your users into distinct groups and gain valuable insights into them. But how do you determine how different segments behave and which are most valuable to your business? – Value-based — how much economic value customer segments bring to your business.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

OpenView Labs

NOVEMBER 11, 2020

But first: What is a market segmentation frame, and how do you develop one? A market segmentation puts your prospects and customers into different buckets so that you can make choices in the product you offer, how you communicate, the pricing model and who you target. Market segmentation is the foundation of good pricing.

Pricing 73

Pricing Marketing Market Segmentation Communication 73

IT World

MAY 14, 2020

Gartner’s new forecast says all market segments from enterprise software to communications service will experience a decline in 2020, with devices and data-center systems experiencing the largest drops in spending. To read this article in full, please click here

Enterprise 69

Enterprise Systems Review Software Review Forecasting 69

Baremetrics

APRIL 30, 2021

This article focuses on Behavioral segmentation. This segmentation gives you insight into how customers interact with your brand, so you can focus your marketing campaigns effectively. Knowing more about your customers and their behavior helps you to market to them successfully. What is Behavioral Segmentation?

Social Media 105

Social Media Sales Funnel Market Segmentation Subscription 105

Sales Hacker

APRIL 6, 2020

If prospecting a market segment being directly affected by crises (i.e. If prospecting a market segment being directly affected by crises (i.e. Move unnecessary folks copied on email threads to BCC and explicitly mention to everyone in the thread when you’re going to do this so everyone is on the same page. –M.

Social Media 120

Social Media Market Segmentation Communication Sales 120

User Pilot

DECEMBER 13, 2023

This article will cover everything you need to get started with your product. Segmenting your JTBD survey audience into new users, former users, and potential users is key for diverse insights, helping understand what attracts, retains, or deters users and revealing areas for improvement and market opportunities.

Software Review 105

Software Review Underperforming Technical Team Interviewing Innovation 105

SaaSOptics

APRIL 14, 2022

In this article, we’ll be discussing the different SaaS pricing models and why usage-based pricing stands out among the rest. These flexible pricing options have allowed them to capture new market segments and give their customers the option to scale with them as their product usage increases. Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

APRIL 21, 2024

In this article, we’ll break down what in-app customer support is, show you some of the best practices, and check out what you should look for in an in-app customer support automation tool. Knowledge base section that leads to further article categories. Reduce support costs by minimizing the need for human intervention.

Customer Support 98

Customer Support Software Review Systems Review Mobile 98

Baremetrics

MARCH 30, 2021

and market segmentation. In this article: Customer Retention Metrics , we have seen why retention is the ultimate key to business growth. Let us now dig deeper into the customer analytics tools that are available in the market.

Social Media 83

Social Media Business Technical Review Artificial Intelligence 83

Intercom, Inc.

JULY 4, 2019

We’ve all had the experience of reading a book that should have been an article or reading an article that should have been a tweet, right? Marketing needs to know it. This is how you’re making the strategic decisions about what kind of accounts you approach, which market segments you’re chasing.

Scale 212

Scale Leadership Business Model Consulting 212

yoursales

JUNE 2, 2023

In this article, we will dive into the essence of sales forecasting, exploring its significance, methodologies, and the tangible benefits it brings to the table. Effective Sales and Marketing Strategies Accurate sales forecasting empowers businesses to develop effective sales and marketing strategies.

Forecasting 88

Forecasting Sales Sales Funnel B2B 88

Sales Hacker

FEBRUARY 15, 2024

Strategies for Differentiating Your Approach Data Segmentation Data segmentation, or market segmentation, separates customers and prospects into different groups so they receive messages that are most relevant to them.

AI Search 122

AI Search Social Media Sales Funnel AI 122

User Pilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Development 104

Development Strategy Market Research Innovation 104

Andreessen Horowitz

OCTOBER 4, 2023

This article is the third of four installments in our new series, How Fintech Companies Can Simplify Their Funding Strategy. While no company’s experience will be exactly the same, the key steps are consistent, and in this article, we aim to demystify the debt-raising process at large and navigate you through it.

Outsourcing Services 129

Outsourcing Services Software Review Scale Banking 129

Sales Hacker

SEPTEMBER 8, 2021

Prior to deeming a lead as marketing qualified and sending to sales for follow up according to the defined qualification strategy, we run numerous marketing-owner nurture programs through both email and paid channels to create both awareness and engagement. An original version of this article appeared on Outreach.io.

Scale 111

Scale Underperforming Technical Team Sales Funnel Engagement 111

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Start for free to begin harnessing the power of data segmentation today.

B2B 106

B2B Social Media Market Research Customer Success 106

FastSpring

AUGUST 2, 2023

How Dopple Is Defining an Emerging Market : Founder and CEO Justin Scott shares marketing strategies, how to listen to your target audience, and more about launching a whole new software market segment. Set up a demo or try it out for yourself.

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. It allows you to diversify your revenue sources and reach new, untapped markets. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Chart Mogul

FEBRUARY 11, 2019

Segmentation is a powerful tool to be employed by startups once the customer base becomes large enough, which probably means at least a few hundred customers.” Customer Segmentation: A Step By Step Guide For B2B (Tien Anh Nguyen) — This article goes way beyond the basics (it’s a beast!)

Metrics 76

Metrics SaaS Churn Startup 76

SaaSOptics

AUGUST 11, 2022

With the current market looking less than optimistic, how should you plot your next move? In this article, we’ll help you determine the next best step for your business and provide guidance on whether you should raise, sell, merge, or scale your SaaS. That is on pace to total less than half of last year’s 399 IPOs. .

Scale 97

Scale Scaling Technical Review Venture Capital 97

User Pilot

APRIL 22, 2024

This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. Miro uses an optimized pricing model that caters to different market segments. The hype about product-led growth is real! Users have immediate access to Hubspot’s grader tool.

Strategy 104

Strategy Education User Experience Acquisition 104

User Pilot

AUGUST 8, 2024

This article provides concrete examples of different product strategies employed by SaaS companies. This has allowed them to capture a significant market share. Focus strategy The focus strategy involves concentrating on a specific market segment or niche.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

User Pilot

SEPTEMBER 19, 2023

In this article, we investigate what it takes to create a churn prediction model and why you must do so. On a larger scale, churn trends can help marketers build customer personas to target a market segment with better messaging and boost customer acquisition. Retain customers before they churn.

Churn 105

Churn Artificial Intelligence Machine Learning Data Analysis 105

User Pilot

JULY 29, 2024

This is where psychographic and behavioral segmentation come in. It’s common to confuse psychographic vs behavioral segmentation since they both explore customer behaviors. In this article, we’ll explore these two concepts, their differences, and how to use product analytics and feedback to segment customers in Userpilot.

Software Review 103

Software Review Interviewing Retention Travel 103

User Pilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! Here’s what it should include: User documentation : Detailed articles and manuals that explain how to use your product or service.

AI Search 105

AI Search Software Review SaaS User Experience 105

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. It is unlikely however that you have the time to go through and vet them all, so we’ve filtered down the top 3 analytic agencies, based on the various criteria we’ve discussed in this article. 1) NP Digital — Best For Marketing Execution.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

ProfitWell

JANUARY 10, 2020

When someone comes across the article, they’re introduced to your product and might be convinced to give it a try. Among the variety of vital marketing tools SaaS marketers use, the likes of TweetDeck, Discoverly, and HootSuite must be among the most indispensable. Get social.

Marketing 94

Marketing Strategy SaaS B2C 94

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

VP of Engineering 121

VP of Engineering Sales Hiring Sales Recruiting Sales 121

User Pilot

AUGUST 18, 2024

In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. TL;DR Maja Voje is a best-selling author and go-to-market practitioner who has mentored numerous Fortune 500 companies. Defining the value proposition. Deciding on pricing and positioning. Choosing the right GTM motion.

AI Search 105

AI Search AI Scale Strategy 105

Sales Hacker

JUNE 21, 2019

Lastly, a sales budget plan gives you a sales forecast for a given period based on factors that could impact revenue — like industry trends and entry to a new market segment. Similar to a traditional sales plan, they cover the staff, tools, marketing campaigns, and other resources needed to generate the target revenue.

Sales 82

Sales Forecasting Market Segmentation Sales Enablement 82

User Pilot

NOVEMBER 24, 2023

This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Which one is better, customer acquisition vs retention?

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

AUGUST 12, 2024

Interested in customer segmentation analytics but don’t know where to start? In the article, you will learn how to do it, step-by-step. We also cover: The benefits of customer segmentation analysis. Best segmentation and analytics tools. How is it different from market segmentation? The purpose?

Marketplace as a Service 95

Marketplace as a Service Banking Telecommunications Mobile 95