Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Advertising can’t save awful products.

Outsourcing Services 131

Outsourcing Services Advertising Transportation Customer Lifetime Value 131

Buffer Resources

AUGUST 16, 2023

and our commitment to keep up with market rates when it comes to how we pay our team. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. We also plan to continue to invest in paid marketing.

Merchant Services 85

Merchant Services Payment Services Payment Features Payments 85

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

The Marketing & Growth Hacking Publication

FEBRUARY 10, 2019

I saw superficial because the number of followers you have really shouldn’t dictate to you that your writing is awful, it just means that no one hit the follow button. I didn’t buy followers (I don’t think anyone does that for Medium) And I didn’t advertise to my friends or family my Medium link. And, I have 234 followers. Clap for it.

Growth Hacking 40

Growth Hacking Advertising AWS Engagement 40

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Now, let’s take this idea and apply it to the world of marketing metrics. There are still marketing teams that don’t own a revenue number, which is crazy.

Metrics 95

Metrics Revenue Scale Marketing 95

Neil Patel

SEPTEMBER 22, 2020

Just understand that this is a marketing strategy the card companies use to entice new sign-ups. I wouldn’t go out of my way to buy things that I don’t need. But if you have a big purchase coming up, consider putting it on your new card so you can redeem the bonus offer. The business Mastercard from Brex is a popular choice for tech startups.

Payment Methods 145

Payment Methods Airlines Business Travel 145

SaaStr

MAY 15, 2024

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. Back to the consumer market. The 2% also doesn’t include advertising, which might be less relevant in B2B. You can sign up for free at this link!

Subscription 260

Subscription Payment Features B2B Mobile 260

Sylvia Ng

FEBRUARY 17, 2016

Job Requirements – Marketing Experience. Marketing or related field a plus. 3+ years of experience in product management, user acquisition marketing or similar fields. JOB REQUIREMENTS – MARKETING EXPERIENCE. Minimum 5 years digital marketing experience. Job Requirements – Values & Attitude.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Teamgate

OCTOBER 19, 2019

Sure, social media and content marketing are incredibly powerful tools to grow your business too, but comparing them with email marketing would be like comparing apples with oranges. However, to effectively spend your marketing budget, you need to identify channels that generate the best results for you. Is it the same thing?

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

SaaStr

JANUARY 28, 2020

Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. And I know we always think about the public markets, but investors are market too.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Neil Patel

JANUARY 8, 2021

Free web hosting is designed to meet the needs of a niche market like a new hobby blogger who doesn’t intend to earn from his website or a student looking for a free platform where she can test her web development projects. You have no control over what appears on the advertisements or where they’re placed.

Payment Methods 141

Payment Methods Payments Payment Solutions Payment Services 141

Sales Hacker

AUGUST 7, 2020

VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. VP Sales, Mid-Market. Shay Rowbottom Marketing. Leadership. Sales Development.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Sales Hacker

OCTOBER 7, 2019

Alison brings a wealth of marketing, investor, and exec experience to the show. Google’s Marketing Message and stance on competitors. GCP’s Marketing Message in Light of Direct Competition (20:30). Alison Wagonfeld is the Chief Marketing Officer for Google Cloud. The 2 things every successful business has in common.

Cloud 44

Cloud Artificial Intelligence Scale GCP(Google Cloud Platform) 44

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.

Strategy 36

Strategy Payment Methods Payment Services Startup 36

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. Companies build a deep understanding of how they achieved product/market fit in the first market, and make as few tweaks as possible to adapt the product/market fit to these adjacent audiences.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Product-led growth is a go-to-market strategy that prioritizes the product as the main driver of growth. Early monetization characterizes also the marketing-led growth model.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Sales Hacker

APRIL 26, 2019

A disorganized, negative and indecisive manager makes sense to be awful! One candidate in an interview for a national advertising sales position said that her father gave her the best advice. Keeping that in mind has made her a lot of money selling advertising campaigns and concepts. For example: “2009 was an awful year.

Sales Recruiting 21

Sales Recruiting Interviewing Sales Hiring Underperforming Technical Team 21

SmartKarrot

OCTOBER 18, 2021

A good product with lousy support is the same as an awful product with good support in terms of customer retention. With an increased number of companies competing in the market, business competition has become very stiff. You’ve probably read about the importance of marketing on social media channels.

Social Media 10

Social Media Technical Review AWS Branding 10

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here. Customer acquisition.

SaaS Payments 233

SaaS Payments Metrics Payment Methods Scale 233

SaaStr

JULY 20, 2021

It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. That sounds like an awful idea,” and then you have to work for it.

Underperforming Technical Team 241

Underperforming Technical Team Sales Hiring AWS Business Model 241

Unbounce

JUNE 25, 2020

With five years of marketing experience under her belt, she launched her store on Shopify as a side hustle. She’s smart, and she’s no stranger to marketing. Georgia knows you don’t need to be a spice savant to creating marketing campaigns that bring the heat—you just need to know what converts.

Scale 144

Scale Sales Software Review Branding 144

Baremetrics

FEBRUARY 19, 2018

Sales & Marketing. Sales & Marketing. Next, we set up your Sales & Marketing (S&M) costs. Setting this up is fairly similar to COR, but we first need to create a Sales & Marketing account under Category Type: Expenses. that will fit the use case of most small to medium SaaS startups. Engineering.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Unbounce

FEBRUARY 17, 2021

Not sure which social media channels your brand should be advertising on? Today, we’ll cover how Twitter landing pages work within a larger social media marketing strategy, talk best practices for creating your own high-converting landing page, and look at some real Twitter landing page examples created with Unbounce. “For

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” It is vital for mapping out values: what value to offer in the market, how it’s priced, and how it’s paid for by your customers. Advertising. Subscription. Pay-Per-User.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

Chart Mogul

OCTOBER 18, 2019

For proof, just look at some of the main points from this year: What does it mean to be in the Golden Age of SaaS How to think about (and do) marketing as you grow Why small improvements are more important than big bets And also… why we have to take care of ours and our teams’ mental health. advertising). The simple LTV formula.

Scale 71

Scale SaaS Automotive AWS 71

SaaStr

JUNE 15, 2021

I know your marketing materials everyone…we talk about how the whole world’s more developer centric. As someone who has built and shipped software but doesn’t really code at this point, I’m still shocked the markets are so big. For real, why is the developer market bigger today? Voice is huge.

Scale 286

Scale Underperforming Technical Team Engineering Wireless 286

Chart Mogul

OCTOBER 18, 2019

For proof, just look at some of the main points from this year: What does it mean to be in the Golden Age of SaaS How to think about (and do) marketing as you grow Why small improvements are more important than big bets And also… why we have to take care of ours and our teams’ mental health. advertising). The simple LTV formula.

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

OCTOBER 3, 2019

Doug Pepper | Marketing Director @Shasta Ventures. And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. Salesforce was already successful, they were selling seat based, and the feeling was that CMOs and marketing didn’t have enough seats.

SaaS 143

SaaS Sales Hiring Scale Innovation 143

Intercom, Inc.

JANUARY 3, 2020

Where basically the real world is just advertisements, physical in-person advertisements, for things that you should really be buying online. Des: I remember an Alexa advertisement saying “When you come home, Alexa can read out your email.” I do wonder in the next decade will we see that actually invert.

Payment Methods 118

Payment Methods Payment Solutions Technical Review Technology 118

OpenView Labs

JUNE 25, 2019

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). CAC payback is the single best measure of the efficiency of your go-to-market engine.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SmartKarrot

JANUARY 18, 2022

Based on this, it can be said that Indian-origin SaaS companies could capture an 8% to 9% share of the international SaaS market. Instead of marketing, Zoho invests in R&D and customer service. Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

SmartKarrot

FEBRUARY 4, 2022

The US market has high demand and supply of SaaS service providers. Many companies across industries use adobe tools and services, including marketing, printing, publishing, and digital media. Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS).

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

Intercom, Inc.

FEBRUARY 21, 2019

com as its head marketing guy in late 2017, having known that he wanted to be a CMO since the age of 10. com, he led marketing at HubSpot, where he pulled off an audacious marketing campaign that earned the company $64 million on a $6,000 budget. Can you tell us how you got your start in marketing? Ryan joined G2.com

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

Andreessen Horowitz

MARCH 5, 2024

This includes making big bets, like he’s doing with Cost Plus Drugs, his latest venture that seeks to upend the prescription drug markets. And you know how much we’ve spent on marketing and advertising? And there are three of them that dominate the industry with 80, 90% market share. Mark: Which is crazy, right?

Healthcare 112

Healthcare Government Entrepreneurship Pricing 112