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Test your outrage over Google's new Topics advertising system

IT World

Google sure has taken an awful lot of heat over its advertising practices lately. But why, exactly? Today, I'd like to explore that. I've concocted a four-question quiz that'll gauge your rage and help determine whether it's aimed at the right source or perhaps misplaced.

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Moving ChartMogul to AWS and Kubernetes

Chart Mogul

A few months ago, we retired our last pieces of infrastructure on DigitalOcean, marking our migration to AWS as complete. Our journey was not your regular AWS migration as it involved moving our infrastructure from classic VMs to containers orchestrated by Kubernetes. Ultimately, we decided to go with AWS. Team expertise.

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The Health of Cloud Spending in Mid-2022

Tom Tunguz

Google may have greater sector exposure to clients that are suffering through a recession: retail, ecommerce, & advertising-based businesses. AWS is the largest infrastructure provider by revenue, so its trajectory will shed more light on the patterns of software buyers. I bet it’s some combination of the three.

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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform.

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How to Automate your SaaS Expenses with Quickbooks Bank Rules

Baremetrics

Adwords, on the other hand, is a driver for your business, and grouping it with other expenses will make it impossible to accurately project your future revenue using advertising as a driver for growth. Rule name: Advertising – Google Adwords. Category: Marketing: Advertising. Here’s how we fill it in. For : Money out.

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Run Less Software

Intercom, Inc.

Facebook and Google provide an easy to use, high precision advertising engine that lets you target any cohort of people in the world. Our engineers also write a lot of Ruby code, which knits together a lot of AWS, infrastructure, platform and SaaS technologies that form the core of Intercom’s backend infrastructure. Mid-stage startups.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

Cost of Revenue Examples Hosting AWS / Google Cloud / Azure Payroll – Customer Support Service Delivery Costs Twilio, Sendgrid Merchant Fees Stripe, Braintree You should also include software that helps your support team, such as Help Scout, or your Devops, such as CircleCI.