Tom Tunguz

AUGUST 3, 2014

Advertising-driven models, SaaS business models, consumer hardware and marketplaces are all represented in the earnings figures so far. But Amazon’s massive EPS miss has more to do with large scale capital investment in AWS than a lack of a profitable business or customer base.

Startup 100

Startup Trends AWS Marketing 100

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. While that’s the case, paid advertising was always a key—and highly effective—component of Buildium’s customer acquisition strategy.

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SaaS Payments Sales Hiring Payment Methods Payment Services 145

Sales Hacker

FEBRUARY 2, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Speaking of Super Bowl advertising, some simply broke out from the pack and live on as memorable moments. MQLs – should they stay or should they go now?

Metrics 123

Metrics Revenue Scale Marketing 123

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. A big, notable one has been outdoor advertising, which we can talk more about. Here are five quick takeaways: Break some rules. We’ve been really, really good at ground game.

Strategy 36

Strategy Payment Methods Payment Services Startup 36

Unbounce

JUNE 25, 2020

Not only that, but you’re creating an awful experience for visitors. Imagine you get a promotional email from The Lee Clinic advertising a site-wide discount. Your relevance score is crying for help because you’re sending people who clicked a Black Friday ad to a generic product page. You can kiss that conversion goodbye.

Scale 144

Scale Sales Software Review Branding 144

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. That’s typically the AWS model, depending on how much space you take, service space, you will pay more. I mean, this is quite new.

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SaaS Payments Metrics Payment Methods Scale 246

Sales Hacker

APRIL 26, 2019

A disorganized, negative and indecisive manager makes sense to be awful! One candidate in an interview for a national advertising sales position said that her father gave her the best advice. Keeping that in mind has made her a lot of money selling advertising campaigns and concepts. For example: “2009 was an awful year.

Sales Recruiting 22

Sales Recruiting Interviewing Sales Hiring Underperforming Technical Team 22

Neil Patel

SEPTEMBER 22, 2020

Here are some noteworthy highlights: No hidden fees or personal guarantees Apply in 5 minutes, and a virtual card gets activated upon approval Credits on services like AWS 7x points on remote collaboration tools (Slack, Zoom, GoToMeeting, Gong, etc.) The business Mastercard from Brex is a popular choice for tech startups.

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Payment Methods Airlines Business Travel 145

Baremetrics

DECEMBER 7, 2023

Cost of Revenue Examples Hosting AWS / Google Cloud / Azure Payroll – Customer Support Service Delivery Costs Twilio, Sendgrid Merchant Fees Stripe, Braintree You should also include software that helps your support team, such as Help Scout, or your Devops, such as CircleCI.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

Baremetrics

FEBRUARY 19, 2018

In this example, we’re assuming that your Sales & Marketing costs consists of Sales payroll, advertising through Google Ads, going to a conference to sell your product, and subscribing to a marketing solution such as Hubspot. This makes it pretty easy to see how the chart of accounts would look like: Bonus. Engineering.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Buffer Resources

AUGUST 16, 2023

Our hosting costs include service providers like AWS, Cloudflare, MongoDb, Twitter, etc. Marketing Our Marketing budget includes costs for advertising (i.e., This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app. Stripe payments make up 98.5

Merchant Services 98

Merchant Services Payment Services Payment Features Payments 98

Neil Patel

JANUARY 8, 2021

You have no control over what appears on the advertisements or where they’re placed. Amazon AWS is a similar product that provides access to its free tier products for 12 months. Some of the more popular free web hosts sustain their platform through ad space. Afterward, you will be required to pay only for what you use. #1

Payment Methods 141

Payment Methods Payments Payment Solutions Payment Services 141

User Pilot

AUGUST 21, 2024

Leverage user behavior data for targeted advertising. You can also use a customer data platform like Snowflake Data Marketplace and AWS Data Exchange to gain marketing analytics data (e.g., Here is how you can use first-party data: Trigger personalized experiences for different audience segments.

Data 105

Data Social Media Interviewing User Experience 105

Baremetrics

DECEMBER 7, 2023

Adwords, on the other hand, is a driver for your business, and grouping it with other expenses will make it impossible to accurately project your future revenue using advertising as a driver for growth. Rule name: Advertising – Google Adwords. Category: Marketing: Advertising. Here’s how we fill it in. For : Money out.

Banking 52

Banking Outsourcing Services SaaS Payments Advertising 52

Sylvia Ng

FEBRUARY 17, 2016

Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Drive automated and algorithmic approaches to biddable media across retargeting, display, SEM and Social advertising channels. Create and optimize advertising and remarketing campaigns. JOB REQUIREMENTS – BUILD.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JANUARY 26, 2024

This approach prioritizes promoting the product via multiple marketing channels like content marketing or paid advertising to acquire promising leads that they later pass on to sales. For example, your AWS bill will most likely go up, but this is the case regardless of the growth model.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Chart Mogul

OCTOBER 18, 2019

advertising). This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. Claire argues that the real potential of the internet is the creation of entirely new businesses.

Scale 71

Scale SaaS Automotive AWS 71

The Marketing & Growth Hacking Publication

FEBRUARY 10, 2019

I saw superficial because the number of followers you have really shouldn’t dictate to you that your writing is awful, it just means that no one hit the follow button. I didn’t buy followers (I don’t think anyone does that for Medium) And I didn’t advertise to my friends or family my Medium link. And, I have 234 followers. Clap for it.

Growth Hacking 40

Growth Hacking Advertising AWS Engagement 40

User Pilot

MARCH 5, 2025

Adobe Experience Cloud Salesforce may lead the CRM market, but Adobe Experience Cloud is a strong contender with standout features like personalized content delivery, advanced analytics, and seamless integration across marketing and advertising channels. Its hosted in AWS and SOC 2 Type 2 compliant. Adobe dashboard.

Software Review 52

Software Review Engagement Software Scale 52

Sales Hacker

AUGUST 7, 2020

Group Vice President, Advertising Sales and Partner Solutions for Inclusion Audiences. Amazon Web Services (AWS). Sales Associate. Morgan Melo. Account Executive. Sales Manager, Private Markets. Sheereen Miller-Russell. OWN: The Oprah Winfrey Network. Kendall Mimeault. Account Executive. Salesforce. Dionne Mischler. CEO & Founder.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Advertising. Advertising allows any platform that courts a significant amount of traffic to turn that traffic directly into revenue. Advertising & marketing costs.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

Chart Mogul

OCTOBER 18, 2019

advertising). This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. Claire argues that the real potential of the internet is the creation of entirely new businesses.

Scale 52

Scale SaaS Automotive AWS 52

Andreessen Horowitz

MARCH 5, 2024

And you know how much we’ve spent on marketing and advertising? So when we all talk about changing the healthcare industry, how messed up it is, and how it’s awful and everybody hates it, you know who’s responsible for it being a mess? Because transparency is the best salesperson ever. Not the government.

Healthcare 110

Healthcare Government Entrepreneurship Pricing 110

Audacix

MAY 11, 2023

Don't be fooled by lesser tools that advertise "we test for 100,000 vulnerabilities" because most of them don't even apply to cloud applications and APIs. Some of these vulnerabilities are obvious, and you can fix them quickly while others are serious issues and need more complex security patches.

Underperforming Technical Team 52

Underperforming Technical Team Software Cloud Software Engineering 52

OpenView Labs

JUNE 25, 2019

You can start by simply using virality and word-of-mouth to reduce reliance on paid advertising. For SaaS businesses, hosting (AWS) costs and customer onboarding are the key costs of goods sold and are constantly being optimized. Don’t Forget About Your Margins.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SmartKarrot

JANUARY 18, 2022

The real-time data provided by VTION provides valuable insights that help marketers and advertisers understand customer behaviors. The company offers a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure. Freshworks. Capillary Technologies.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

SmartKarrot

OCTOBER 18, 2021

A good product with lousy support is the same as an awful product with good support in terms of customer retention. Since your customers see lots of advertisements daily, it becomes challenging to reach them. It’s a specific opinion they’ve formed after a few interactions with a company.

Social Media 10

Social Media Technical Review AWS Branding 10

Intercom, Inc.

DECEMBER 31, 2019

Google, too, saw a smooth transfer of power from its founders to a new CEO, Sundar Pichai, while also strengthening its core business of search advertising and reorganizing under Alphabet. The wave of SaaS companies that built themselves on the likes of AWS and Azure have reinforced the pre-eminence of cloud computing.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

SaaStr

JULY 20, 2021

It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. That sounds like an awful idea,” and then you have to work for it.

Underperforming Technical Team 246

Underperforming Technical Team Sales Hiring AWS Business Model 246

SaaStr

JANUARY 28, 2020

They’re just going to cut spending, especially if you are in kind of like media, or advertising, or short term marketing. And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. Aaron : And they just have to do it. I mean, literally. Every retail shop was closed by 2000.

Sales Hiring 247

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 247

SaaStr

OCTOBER 3, 2019

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. In 2000 when the early marketing automation companies tried to exist there wasn’t the need, but by ’06 marketers were using digital advertising, email marketing, Google Ad Words.

SaaS 187

SaaS Sales Hiring Scale Innovation 187

Casey Accidental

DECEMBER 11, 2023

Pinterest’s feed of content related to your interests is a perfect model for integrating advertising and commerce, the two best consumer business models. We’ll focus on the consumer, not advertiser side of the equation for this example, though obviously both companies built advertising products.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Unbounce

FEBRUARY 17, 2021

Not sure which social media channels your brand should be advertising on? With a soft color palette, whimsical design, use of emojis, and high-quality photos, this landing page looks an awful lot like a finely curated social media profile. We’ve gotcha covered! Check out this article on choosing the best ad platform for your business.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

SaaStr

JUNE 15, 2021

At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. ” People often say, “Why do Billboard advertising anymore?” Jason : The entry point. Jeff : The entry point. Jeff : It’s interesting.

Scale 307

Scale Underperforming Technical Team Engineering Wireless 307

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Um, we’ve worked with companies such as, um, AWS with their global organic and, uh, content marketing programs. Same with China.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

Teamgate

OCTOBER 19, 2019

The most trusted and credible form of advertising is personal recommendation, as according to Nielsen , 83%, or 8 out of 10 global consumers, trust word of mouth recommendations from friends and family. Thanks to the increasingly digitalized lifestyle, the average attention span is 8 seconds.

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

Intercom, Inc.

JANUARY 3, 2020

Where basically the real world is just advertisements, physical in-person advertisements, for things that you should really be buying online. Des: I remember an Alexa advertisement saying “When you come home, Alexa can read out your email.” I do wonder in the next decade will we see that actually invert.

Payment Methods 118

Payment Methods Payment Solutions Technical Review Technology 118