Neil Patel

JANUARY 18, 2023

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022?

VP of Engineering 127

VP of Engineering AI Search Engineering Social Media 127

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Well, they’ll never know your product that well, they’ll run the same canned strategy they run for other clients without their own list.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Underperforming Technical Team 249

Underperforming Technical Team Headcount Sales Hiring Scale 249

Intercom, Inc.

MAY 19, 2022

With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics. It’s a lot easier to improve what you can measure, and keeping an eye on these indicators to inform your strategies has clearly paid off – the average CSAT is on the rise, increasing by 11 percentage points compared to last year.

Benchmarks 104

Benchmarks Sales Hiring Scale Strategy 104

SaaStr

SEPTEMBER 27, 2023

Christoph Janz, General Partner of Point Nine Capital, shares what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy. It’s not much worse than 2019, and it wasn’t that bad then. Half the investors want to hear a convincing AI strategy when talking to founders.

AI 205

AI Underperforming Technical Team Cloud Strategy 205

ChurnZero

OCTOBER 15, 2021

Where is Customer Success Headed in 2022? In this article, we share three Customer Success trends to look out for in 2022: NRR becomes red hot (watch out). Once you do, you’ll get allotted more budget, you’ll get more space in the decision-making rooms, and you’ll get more time from internal teams to dedicate to customer needs.

Customer Success 97

Customer Success Benchmarks Scale Underperforming Technical Team 97

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.

Strategy 98

Strategy AI Search Marketing Social Media 98

SaaStr

JULY 29, 2022

And we’re about to add basically a team collaboration tier on top of the product. The second question is more about, given that we’re basically users would be self qualifying into team management offering like a project management, et cetera. And you have to allow that, in fact, you have to support that in your sales team.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

Stax

MARCH 18, 2025

There are various lead generation strategies, such as free trials, gated content (like whitepapers locked behind a form), or events such as webinars. If your product is amazing, but you have a poor onboarding process, chances are high you’ll have a low activation rate. Are users fully aware of all your product benefits?

Scale 117

Scale Payment Services Payments SaaS Payments 117

Point Nine Land

JUNE 18, 2023

March 2022, April 2022, etc.): You can also see right away that, for instance, month 5 was an unusually bad month for the April 2020 cohort. a churn or retention rate you’d be happy with), red for “bad” values, yellow for “OK”, and gradients for values in between.

SaaS Payments 128

SaaS Payments Payment Services SaaS Payments 128

User Pilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. How to create a successful product marketing strategy? Run product experiments and analyze results.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

Neil Patel

NOVEMBER 21, 2022

As a small business owner, digital marketer, or website developer, you can improve your Core Web Vitals to enhance your website’s user experience. Reduced search performance is the clear result of a poor page experience in terms of CWV metrics. As of February 2022, Google added the ranking signal of page experience from desktop.

Business 97

Business Underperforming Technical Team Mobile User Experience 97

Intercom, Inc.

JULY 7, 2022

So why is it that accessibility is not a priority when developing software? Accessibility lies at the foundation of the product development pipeline. “Why is it that accessibility is not in line with how software is being built in 2022?” Why was a system like that not in place already? Where did the idea come from?

Underperforming Technical Team 118

Underperforming Technical Team Education Engineering Innovation 118

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. Customer Success teams that own one or both of these revenue sources get viewed as a profit center by the business. Choose Metrics that Emphasize Your Value.

Forecasting 98

Forecasting Customer Success Metrics Sales Funnel 98

Clouded Judgement

SEPTEMBER 19, 2023

As Frank Slootman (Snowflake CEO) said, “Enterprises are also realizing that they cannot have an AI strategy without a data strategy to base it on.” Iceberg is an open table format developed by Ryan Blue and Dan Weeks (2 of the 3 co-founders of Tabular) while they were at Netflix.

Data 130

Data Government GCP(Google Cloud Platform) Scale 130

User Pilot

AUGUST 15, 2023

Go-to-market and pricing strategies that detail your marketing plan and preferred sales process. Online marketing strategies for social media, emails, press releases, etc. It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams.

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

Intercom, Inc.

DECEMBER 21, 2021

Thank you all for listening over this past year – we hope you enjoy this episode and we’ll see you in 2022. Make sure you don’t miss any 2022 highlights by following Inside Intercom on iTunes , Spotify , or grabbing the RSS feed in your player of choice. Productboard founder and CEO Hubert Palan on mastering product strategy.

VP of Engineering 118

VP of Engineering Technical Review Scale Outsourcing Services 118

User Pilot

NOVEMBER 23, 2023

Automation frees up PMs’ time so that they can focus on activities that make the biggest difference, like product strategy development. 92% of the PMs who took part in the 2022 study on the impact of AI on product management believed that AI is going to have a significant impact on product management. Customer empathy map.

AI 105

AI Management Data Analysis Technical Review 105

Valuize Consulting

AUGUST 4, 2022

A recent Gartner survey shows that nearly 60% of organizations are pursuing, on average, 4or more hyper-automation initiatives at the same time ( 2022 ). Mistake #1: Not Tying Your Technology Implementation To Your CS Strategy. An essential part of your strategy should include a comprehensive plan for the rollout of your CS technology.

Technology 52

Technology Customer Success Underperforming Technical Team Investment 52

Sales Hacker

SEPTEMBER 2, 2023

Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications. I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would. A couple of big challenges & trends.

AI 95

AI Revenue Scale ChatGPT 95

How To Buy Saas

MAY 22, 2022

Target Audience: A CRM platform primarily serves salespeople, but a marketing automation system assists members of the team is focusing on marketing. But in reality, automated marketing strategies work the best when they are deployed across the customer lifecycle. Best Marketing Automation Software in 2022.

Sales Recruiting 52

Sales Recruiting Marketing Systems Review Software Review 52

ChurnZero

NOVEMBER 18, 2022

And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. It’s going to be the growth team, and we’re going to put three to four headcount on it.

Customer Success 98

Customer Success Sales Hiring Headcount Scale 98

SaaStr

AUGUST 7, 2020

From strategies in recruitment and team building to sales tactics, these leaders from Salesforce, nCino, and Vlocity, will discuss the top tips for moving beyond horizontal SaaS and building a billion-dollar SaaS company. David, you talked a bit about the team and the founders. Matt Garratt: Fantastic. David Schmaier: Sure.

Payment Solutions 208

Payment Solutions Pricing Payments Payment Services 208

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Chart Mogul

SEPTEMBER 15, 2023

What’s your TikTok strategy? We trust leaders to make decisions on what tools they need to get the most out of their teams. Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS by Ben Murray, The SaaS CFO SaaS revenue recognition is an ongoing priority for SaaS accounting teams. Forget about Threads.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

ChurnZero

OCTOBER 28, 2022

The results of the 2022 Customer Success Leadership Study, based on the perspectives and insights of more than 1,000 Customer Success leaders, are in. The good news is Customer Success teams are growing both in size and budget. The bad news is they’re not growing enough. Many teams remain woefully underfunded.

VP of Engineering 52

VP of Engineering Customer Success Scale Underperforming Technical Team 52

Casey Accidental

NOVEMBER 28, 2023

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

Payments 63

Payments Payment Methods Scale Underperforming Technical Team 63

Chart Mogul

MARCH 1, 2022

ChartMogul’s pricing page in 2022. While preparing for the pricing migration, we determined that the account management team would take the lead on the project since we anticipated that re-selling and additional onboarding would be necessary to migrate some of these accounts successfully. Letting go of bad-fit customers.

Pricing 52

Pricing Scale Underperforming Technical Team Retention 52

The Marketing & Growth Hacking Publication

APRIL 8, 2019

For example, eMarketer notes that mobile video ad spending in the US is forecast to increase from $16 billion this year to almost $25 billion in 2022. Marketers have also employed more sophisticated ad strategies in 2018 across both iOS and Google Play?—?an an indication of maturation in the industry. The answer is, diversify.

Mobile 40

Mobile Growth Hacking Underperforming Technical Team Advertising 40

BetterCloud

MARCH 11, 2021

DevOps is a practice that combines software and IT operations to shorten the development cycle and deliver high-quality software. Statista predicts that the worldwide SaaS market size will reach $138 billion by 2022, a significant increase over the $101 billion market size it estimated in 2020. So the calculus here isn’t too difficult.

Underperforming Technical Team 52

Underperforming Technical Team Technical Review Software Review Engineering 52

How To Buy Saas

MAY 29, 2024

According to recent research, the public cloud platforms, business services, and applications (SaaS) market size is estimated to grow at a CAGR of 19.19% between 2022 and 2027. As if that’s not enough, SaaS products facilitate better team collaboration and communication. Reaching a value of US 313.45 billion in 2017. Imagine that!

SaaS 40

SaaS Underperforming Technical Team Cloud Education 40

OPEXEngine

DECEMBER 28, 2021

Business leaders will often see their strategies fail, regardless of how much thought they put into it. Organizations and HR professionals use KPIs to measure the effectiveness of their strategies, optimize the recruitment process, and enhance their performance. Failure to Predict Strategy Effectiveness. Mediocre Results.

SaaS 40

SaaS Scale Underperforming Technical Team Interviewing 40

User Pilot

MARCH 15, 2023

Pendo’s weaknesses in turn include its inability to trigger experiences based on in-app events, limited onboarding elements, and very high pricing (with startup plans starting at $7000 per year!) Contextual and personalized interactive guides will shorten time to value and reduce friction in adoption of your product. Cons of Pendo?

Software Review 52

Software Review Technical Review Underperforming Technical Team Onboarding 52

SaaStr

MAY 23, 2025

But you better be prepared for a haircut if you raised at frothy valuations in 2021-2022. The AI Bubble Is Real — And That’s Not Necessarily Bad We’re living through the biggest AI deployment in corporate history. The facts are too bad. A fund returner is simply not enough. I do not think they are so great.

Underperforming Technical Team 164

Underperforming Technical Team AI SaaS ChatGPT 164

User Pilot

FEBRUARY 21, 2023

Applying product-led growth practices also reduces your customer support and success costs – as your agents don’t need to reply to the same repetitive questions over and over again, and can replace them with reactive tooltips themselves without any help from the developers. Building a product tour in Appcues is relatively easy.

Software Review 52

Software Review Onboarding Technical Review Underperforming Technical Team 52

SaaStr

JUNE 9, 2025

Then ChatGPT happens in November 2022, and by January 2023, you make a decision that would reshape your entire company. HubSpot now has 95% of their engineering team using AI tools daily, customers seeing 70-80% ticket resolution rates with AI agents, and a fundamental reimagining of what B2B software can be. They should be excited.

AI Search 180

AI Search AI Scale B2B 180