SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But growth has to be north of 30.

Sales Hiring

SaaStr

MARCH 29, 2021

It took more than a decade after Salesforce was founded: Shopify’s partner ecosystem is also huge, comprising 20% of its revenue in 2020. And it has been since 2017 or so! But that took time. But it was only 8% in 2018.

Payments

SaaStr

AUGUST 28, 2021

So we reached out to a few of our returning sponsors who absolutely crushed it at the 2015-2020 Annuals to learn what worked for them. Give their advice a shot and watch your pipeline grow! Know your goals & communicate them to your team. Understand upfront how you’ll measure the success of your sponsorship.

Social Media

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel

SaaStr

JUNE 5, 2021

After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area Sept 27-29. So we’re back for “real-world” / IRL events. And boy we’ve learned a lot over the years. And almost 400 folks came!

Interviewing

Intercom, Inc.

JANUARY 28, 2020

And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth. Dailius Wilson, VP of Sales & Growth Marketing, loves that Intercom provides a central source of truth for all of their teams: . “In Going for growth.

Scale

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue

Unbounce

SEPTEMBER 15, 2020

Before starting, I consulted with Anna Roginska, Growth Marketer at Unbounce , to get her input on how I should create my variants. And I actually had a leg up for this one, because Anna Roginska, Growth Marketer at Unbounce , had already started with a Smart Traffic experiment on this page four months ago.

AI

OpenView Labs

DECEMBER 17, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. There is a math term called the Uncertainty Quotient, or UQ, which seems pretty fitting in 2020. The Books That Got Us Through 2020. There is no such thing as overcommunication.”. Steffen Bilde, VP of Product Strategy at Dixa. We’ve all heard of IQ and EQ.

Leadership

Intercom, Inc.

NOVEMBER 27, 2019

By looking beyond the horizon of established markets, companies can slingshot into a new frontier of growth. The International Monetary Fund projects global GDP growth to pick up in 2020 , largely due to anticipated upturn in emerging market economies such as those in the Middle East.

Payments

OpenView Labs

FEBRUARY 2, 2021

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. Content marketing will drive user acquisition.

Product Marketing

Hull

JANUARY 27, 2020

While sales, demand generation, and other go-to-market teams will ultimately reap the benefits of a CDP, we notice the following job roles are often the ones getting it off the ground and managing it post-implementation: Marketing operations. Growth operations. Growth marketing. Sales operations. Data operations.

Data

User Pilot

MAY 19, 2021

These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped. In the study, they found that, on average, from a large sample size, SaaS companies spend 10% of their annual revenue on marketing.

B2B

OpenView Labs

DECEMBER 13, 2019

This year we published a lot of exciting content that supports this shift in go-to-market strategy. Go ahead, take a look at some of our favorite content and podcasts as we reflect on 2019 and look ahead to 2020. What is Product Led Growth? What is product led growth? Product Led Growth Market Map.

Sales Hiring

Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. Online Resource: How to rank #1 on G2 by Ryan Hart.

Sales Recruiting

SaaStr

JULY 29, 2022

And I remember asking Stewart Butterfield that, at the 2020 Bridging the Gap session , and he was like, “Actually, the more free we do, the faster we scale.” You probably don’t even need product marketing until you’re at eight or 10 million. There are all these other types of marketing.

Scale

SaaStr

DECEMBER 3, 2019

Jason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Join us at SaaStr Annual 2020. Tolithia Kornweibel | Head of Marketing @ Gusto. Want to see more content like this?

Scale

SaaStr

SEPTEMBER 26, 2019

Join us at SaaStr Annual 2020. Building a sales team that can go from $0-$50M (Video + Transcript). Want to see more content like this? Laura Bilazarian | SaaStr Venture Partner @ SaaStr and Former CEO @Teamable. Gaetan Gachet | SVP of Sales @Algolia. FULL TRANSCRIPT BELOW. Laura Bilazarian : Good morning.

Scale

SaaStr

MARCH 19, 2019

Join us for SaaStr Annual 2020. Ceci Stallsmith – Director of Platform Marketing @ Slack. They talk about how to get started building your ecosystem, measuring the value of that ecosystem and trapdoors to avoid when building your platform. Want to see more content like this session? FULL TRANSCRIPT BELOW.

Payments

SmartKarrot

SEPTEMBER 25, 2020

Today in 2020, there exists a service-based digital solution for every other problem or cause. To stand out in such a tough competition, the SaaS market needs to leverage strategies like verticalization, exceptional segmentation, meeting customer demands, and providing excellent features. How have SaaS businesses leveraged AI in 2020?

Artificial Intelligence

SmartKarrot

SEPTEMBER 25, 2020

Today in 2020, there exists a service-based digital solution for every other problem or cause. To stand out in such a tough competition, the SaaS market needs to leverage strategies like verticalization, exceptional segmentation, meeting customer demands, and providing excellent features. How have SaaS businesses leveraged AI in 2020?

Artificial Intelligence

SaaStr

JANUARY 11, 2020

in 2019 and 2020, folks want data. We added 5,000+ mentorship sesssions to our core global events in 2019 and will continue to grow this in 2020 at Annual, Europa, East and Scale. Our goal for 2020? But what worked in the past doesn’t work as well today. on our blog , all the traffic comes from social + Google search.

Scale

SmartKarrot

FEBRUARY 17, 2022

Hosted by Akeel Jabber, the SaaS District covers topics like innovation, conversion optimization, growth marketing, and equity. The show was nominated in the 2020 SaaS Podcast Awards for three categories- Best Podcast, Best Episode, and Best Hosts. A new episode of 30 minutes is out weekly and has been live since January 2019.

SaaS

SaaStr

NOVEMBER 16, 2022

Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing. But you can’t hire a growth marketer, a true demand gen marketer too early. Well, you can hire them too early when you have no customers.

Sales Hiring

SmartKarrot

FEBRUARY 16, 2022

He has co-authored a book with his co-founder Dharmesh Shah on inbound marketing. He is number 88 on The Midas List: Top Tech Investors 2020. Pierre Lechelle is a SaaS marketing expert who helps companies drive more revenue using growth hacking. His expertise is product and marketing innovation to enhance transformation.

VP of Engineering

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. com and in 2020 was shortlisted at #26 in Forbes’ ‘World’s Most Influential CMOs.’ ” # 3 How to market at scale .

Scale

Unbounce

FEBRUARY 17, 2021

— FireHydrant (@FireHydrantIO) September 15, 2020. dataprivacy #e2ee #encryption — IronCore Labs (@IronCoreLabs) October 7, 2020. “I — Nik Sharma (@mrsharma) October 25, 2020. “ The tweet had a number of variations that we tested,” says Chukky Ndu, Growth Marketing Manager at #Paid. Try it today.

Social Media

SaaStr

NOVEMBER 6, 2020

Charm Bianchini, LeanData, VP Growth Marketing. Kaitlin Bellay, LinkedIn, Head of Channel Marketing. Dave Scott, Twitter, Head of Global Business Marketing. 2020 SaaStrScale.com. Hilary Gosher, Insight Partners, Managing Director. Ryan Polk, Insight Partners, Operating Partner. Joe Hyrkin, Issuu, CEO.

Scale

ProfitWell

JANUARY 29, 2020

Hot off the press: Just yesterday, Userpilot launched its 2020 State of SaaS Product Onboarding report. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. Who is this useful for?

Onboarding

Incredo

NOVEMBER 1, 2019

No wonder, since the SaaS industry is expected to reach a whopping $157 billion by the end of 2020. The cloud application service market remains a huge challenge for all newcomers. CHOOSE THE RIGHT ONE FOR YOUR SAAS STARTUP. Your startup has finally landed on its feet, but something still seems off?

SaaS Payments

Chart Mogul

FEBRUARY 4, 2020

In 2020 we are launching features that will allow your audience to connect with your content and with you. Create Automated Events and Connect With Your Audience. Automated events generate and qualify leads for your business.

Marketing

Chart Mogul

FEBRUARY 4, 2020

In 2020 we are launching features that will allow your audience to connect with your content and with you. Create Automated Events and Connect With Your Audience. Automated events generate and qualify leads for your business.

Marketing

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Reuben Yonatan, CEO, GetVoIP.

Retention

OpenView Labs

DECEMBER 21, 2020

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. Other big themes were around data, the continued adoption of product led growth, and building communities.

SaaS Payments

SaaStr

MAY 21, 2019

Join us at SaaStr Annual 2020. Well, as Byron mentioned, the markets can be really volatile and so, in growth markets, valuation is correlated to revenue growth. Join Bessemer Venture Partners’ Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019.

Cloud

Dubb

MARCH 11, 2025

Jordan Villanueva's journey from software engineering to marketing is a testament to adaptability in the modern business world. She founded Nueva Media, The post Driving B2B Sales on LinkedIn using Video with Jordan Villanueva appeared first on Dubb Blog.

B2B