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Don’t forget the service in SaaS: how your sales team can provide world-class service

Intercom, Inc.

When I moved to Silicon Valley in 2007, self-serve software was all the rage. When you communicate with prospects, always make sure there’s a person behind the message. Find people who are technical, so they can communicate with the product team and solve problems quickly. Send all communication from a personal email address.

Scale 184
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Even More of SaaStr’s Most Respected Leaders Unveiled!

SaaStr

Caput A/S, a communications framework company was Mikkel Svane’s first tenure as a founder in 1996. Mikkel later founded Zendesk in 2007 while living in Copenhagen, Denmark. Zendesk went public under ticker $ZEN on the NYSE in 2014. He served as CEO for the company until 2002 before moving on to Materna.

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GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. May started Writer in 2020.

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How Digital Founders Can Build Authentic Personal Brands with Rachel Gogos

FastSpring

With over 15 years of marketing and communications experience, Rachel now channels her passion for people and the web into building strong personal brands for her clients. In terms of the name, Brand ID was launched in 2007, late 2007, and it was really so hard to come up with a name for your company. Yeah, I agree.

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How to Renegotiate When Your Deal Seems Lost

Sales Hacker

You’ll also want to leave channels of communication open so you can continue working with them. A walkout of practically all TV and movie writers started in November of 2007. Plan how you’ll approach the customer. You want to leave the door open for any future projects, so make sure you finish on good terms. Real-Life Examples.

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What's table stakes in SaaS, anno 2015

The Angel VC

The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. – While a Tweetstorm is a nice way of gently breaking the 140 character limit, I thought it would make sense to follow-up with a blog post.

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The Playbook to Scaling High-Performance Teams with Gusto COO Lexi Reese (Video + Transcript)

SaaStr

So the time that I was at Google was 2007, so pre the 2008 recession. In addition to being good, it has to be well communicated to everybody in the organization and we’ll come back to that. And challenge directly can also be interchanged with communicate crisply. We had 5,000 employees and $14 billion in revenue.

Scale 242