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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

The HubSpot Journey: From Inbound Marketing to Complete CRM+ Platform HubSpot began with an idea in 2006: to own the inbound marketing space. The companies that succeed at this scale will be those that maintain their customer-centric innovation while building operational excellence to support their massive customer bases.

SMB 265
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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

The company brought back Rich Liu, a scaling expert, as CEO of Navan Travel, and appointed Amy Butte—former NYSE CFO who oversaw the exchange’s own 2006 IPO—as board audit committee chair and Chief Financial Officer. These aren’t coincidental hires. Filed April 2025 Stripe 2010 Patrick Collison Payments $1.4T volume $91.5B

B2B 182
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. Atlassian customers started building many plugins for different use cases in 2006, so the company built a website for customers to share and exchange their plugins for free.

Scale 257
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Run Less Software

Intercom, Inc.

Innovative startups. The first army are innovative startups. Since 2006 the era of “Everything as a service” has advanced quickly. As we were able to benefit from the pace of AWS innovation (and adopt AWS Aurora when it came along) we got 5x throughput at a 30% cost reduction. Cloud computing is dominant.

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The Investment Patterns of SaaS Companies in Sales and Engineering Over Time

Tom Tunguz

It may also be because the pace of innovation has increased and fending off competitors means persistently building more products. Looking at the gross dollars invested in engineering, the 2014 cohort spends much more than the 2010, 2006 and 2002 cohorts, setting aside one outlier year in the 2006 cohort. 1998 34 11.

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Trint Closes Series A Acceleration Round With Edge Investments

Trint

The company will use this new investment to drive product innovation and accelerate hiring in its London and Toronto offices. Trint will focus its 2021 strategy on rapid product innovation as it continues to build out a new market category it calls StoryTech. The company also landed a top 10 spot in Startups.co.uk

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The First Rails App I Built at Google

Tom Tunguz

At about 11pm on a Tuesday night in 2006, I began coding a skeleton CRM web app for our internal use at Google called Toothpaste that tracked the key details of our larger inside sales customers. The pace of innovation has been nothing short of torrid. It was my first real Rails project after spending quite some coding Java.