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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

To help you accurately gauge your business’ channel proficiency, take a moment to download your complimentary copy of our latest white paper— The Software Vendor’s Guid e To C hannel Maturity. ——— Blog post brought to you by: The post The Channel Maturity Scale: How Do You Measure Up? appeared first on SaaStr.

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Apple warns: Sideloading apps threatens an iCrime wave

IT World

Apple is fighting back against growing pressure to support sideloading on its App Stores with an extensive 28-page white paper in which it offers stark security and privacy warnings. The risks of sideloading.

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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

They also understand and acknowledge any opportunity at this level and stage has on average interacted with 150 different touchpoints in the organization to get there — podcasts, downloaded white papers, etc. Hence, Christian’s firm belief that everyone should be responsible for generating and influencing pipeline.

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How Banks Are Winning with AI and Automated Machine Learning

Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges. In this white paper, we cover: The landscape of common AI use cases -- across every line of business and function in a bank.

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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Create a seminal, detailed white paper. Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. Use a mixture of long and short sales cycle tactics. Directly ask your customers about their buying process and considerations. #2

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The Market Education Bet and The Fundamental Tension Quadrant

Kellblog

We can write a white paper entitled, The Importance of AI/ML in Supply Chain Systems. Sticking with our example: We should have a superb white paper on the importance of AI/ML in supply chain systems. We can run a webinar with the same title. By the way, should we expect a lot of people to attend that webinar?

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Monetizing Analytics Features

Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.

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7 Questions Every App Team Should Ask

You’ll learn: The seven requirements to include in your analytics evaluation How enhancing your analytics can boost user satisfaction and revenue What sophisticated capabilities to consider, including predictive analytics, adaptive security and integrated workflows Download the white paper to learn about the seven questions every application team should (..)

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Embedded Analytics: A Force Multiplier for Business

You’ll Learn: How businesses drive revenue with analytics How organizations save on development costs and resources How embedded analytics compares to traditional BI platforms and similar tools Download this white paper and learn how embedded analytics is a force multiplier for business across many industries.

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The Essential Guide to Analytic Applications

Read more on: How embedded analytics is transforming product roadmaps How to add value to your software with predictive analytics Common mistakes to avoid when presenting data Download the white paper to learn about the essential guide to analytic applications.

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How to Choose an AI Vendor

This white paper covers: The top challenges businesses face when evaluating AI vendors. But rapid change, vendor churn, hype and jargon make it increasingly difficult to choose an AI vendor. This report explores why it is so challenging to choose an AI vendor and what you should consider as you seek a partner in AI.

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How Banks Are Winning with AI and Automated Machine Learning

In this white paper, we cover: The landscape of common AI use cases -- across every line of business and function in a bank. Read the whitepaper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

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Why Operational Reporting is Still Critical in Modern BI

This white paper shares why, in a world full of new features, traditional reporting is still a critical requirement for businesses. Read further to understand the reasons behind its lasting relevance and why it should continue to be an integral part of modern analytics solutions.

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Realizing the Benefits of Automated Machine Learning

In this white paper, Davenport explains the rise of automated machine learning, its benefits, and success stories from businesses that are already using it to realize tangible bottom-line results. This white paper covers: What’s new in machine learning and AI.