Payment Reconciliation Done Right

Agile Payments

White Papers ACH API IntegrationDisrupting the ACH and Credit Card settlement and funding process via a Funding Report.

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Why Every SaaS Platform Should Consider Becoming a PayFac

Agile Payments

White Papers Payment Partner hybrid payment aggregation payfacEXECUTIVE SUMMARY. SaaS platforms and Software vendors have a unique opportunity. Whether you already offer some type of payment collectionoption or have an application that has the potential to leverage payments there has never been a better time to explore your options.

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Payment Aggregation

Agile Payments

White PapersBecoming a Payment Facilitator, Payment Service Provider [PSP] or Payment Aggregator. Being a Payment Facilitator can be thought of as being a Master Merchant, facilitating credit and debit card transactions for sub-merchants within your payment ecosystem. Becoming a PSP (also known as PayFac) lends itself well to some businesses that fall into the software provider classification. However, with the many advantages come some unique challenges.

Gearing Up for New Revenue Models

Navint

White Papers homeNew revenue models are emerging as advances in social media, mobile devices, artificial intelligence, robotics, big data, and the Internet of Things (IoT) continue to disrupt whole industries. Companies in every industry are transitioning to or adding subscription or usage-based models, also known as recurring-business models.

How Banks Are Winning with AI and Automated Machine Learning

Banks have always relied on predictions to make their decisions. Estimating the risks or rewards of making a particular loan, for example, has traditionally fallen under the purview of bankers with deep knowledge of the industry and extensive expertise. But times are changing. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

The Channel Maturity Scale: How Do You Measure Up?

SaaStr

To help you accurately gauge your business’ channel proficiency, take a moment to download your complimentary copy of our latest white paper— The Software Vendor’s Guid e To C hannel Maturity.

Why SaaS Companies Move to Enterprise Sales as Explained by Bill and Ted

Upscope

You know why SaaS companies start creating white papers and data sheets and all that stuff? Hey, our competitor has all this weird data sheet and white paper crap on their site. I don't get why all these other websites have all these weird data sheets and white papers. data sheets, white papers, ROI sheets, training material, security papers and lots more.

ICYMI: Manage Contacts, Leads, Pipeline, and Accounts in One Interface

InsightSquared

Sound familiar: Customer ABC is interested in a product, they hit the website, check out a few things and find a white-paper that has compelling information they want to understand better.

Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers. White papers are used in numerous fields, but the general definition is an authoritative report that addresses certain issues and offers solutions for them. A high-quality white paper typically includes: Structure and length.

The Parallel Between Cryptocurrency and Continentals

Tomasz Tunguz

Many of the states issued too much paper money, causing inflation and eventual collapse in confidence of these currencies. They each have a white paper, drafted in the font of academic papers with LaTeX equations. The white paper outlines the monetary policy of the economy. There’s a parallel between cryptoassets today and the British colonial period predating the US. In the late-1600s, colonies began to print their own money.

How Banks Are Winning with AI and Automated Machine Learning

Banks have always relied on predictions to make their decisions. Estimating the risks or rewards of making a particular loan, for example, has traditionally fallen under the purview of bankers with deep knowledge of the industry and extensive expertise. But times are changing. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

Put an End to Sales’ “Weekly” Groundhog’s Day: Pipeline Review

InsightSquared

Did you send the white paper? Ah, Groundhog’s Day. A day that has become synonymous with mindless repetition thanks to the cult Bill Murray movie. But for sales reps, that mindless repetition isn’t just once a year, it’s happening weekly in the form of Pipeline Reviews. .

Data 156

Going viral is over-rated

Practical Advice on SaaS marketing

Perhaps you invite them to a webinar, offer a white paper, show them a live demo, or entice them into a free trial. I won’t lie to you. If one of my videos went viral, I’d be excited. It would definitely be cool to see the “views” tick up into the millions… or even the thousands. But here’s the thing. I wouldn’t expect that avalanche of views to translate into an avalanche of customers. And if you’re marketing a B2B software-as-a-service (SaaS) solution, neither should you.

B2B 115

The Coming Death of the Cold Sales Call (2 Reasons Cold Outreach Is Changing Forever)

Sales Hacker

All of this means that calling someone with scant info is as outdated as hand-writing a paper letter to a prospect. Those white papers, use cases, video demos, and buyer testimonies need to attract searches. Audio cassettes. CRT TVs. Typewriters are all extinct.

Feeding the content monster

Practical Advice on SaaS marketing

This beast inhales tasty blog posts for breakfast, devours hearty white papers for lunch, and feasts on entire websites for dinner. To work, though, they need a steady diet of content: white papers, webinars, video presentations, tweets, blog posts, press announcements, newsletters, presentations, comments on LinkedIn discussion groups, and whatever other bons mots that we can concoct. Marketers beware!

SaaS 100

5 Early Indicators Your Embedded Analytics Will Fail

with white-labeled dashboards that match the rest of the. Predictive Analytics Workflow Capabilities White Labeling Integrated Security/Single Sign-On Write-back Personalization/Security Mobile Responsive 8 Like every other feature in your application, the world of.

The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

For example: Product managers are responsible for requirements, while product marketers deliver data sheets, white papers, web content, etc.). And finally, particularly in smaller companies, product marketing often creates data sheets, white papers, copy, and other collateral.

Tell your creation story

Practical Advice on SaaS marketing

They can confine themselves to cranking out the standard array of white papers, brochures, and other marketing material. SaaS companies need to tell their creation story. Not because they’re storytellers, but because It can help them acquire customers. Yes, I know this notion of a creation story might sound like something from ancient mythology.

SaaS solutions for business are not an impulse buy

Practical Advice on SaaS marketing

A gung-ho marketing team posts a compelling white paper on its web site. Dozens download the paper daily, providing their email address to do so. Getting from "downloader" to buyer is not a one-step process A lot of these white paper downloaders probably are prospective customers. Emails, webinars, white papers, blogging, customer stories or events might all be part of the program.

A Missive to Marketing: Impose Simplicity

Kellblog

Here’s our white paper on The Five Things You Should Look For in a Schmumble. In so doing, black-and-white is infinitely superior to gray. The successful product marketer takes a complex, gray world and transforms it into a simple, black-and-white one.

Realizing the Benefits of Automated Machine Learning

How are organizations using machine learning and artificial intelligence (AI) to derive business value? Renowned author and professor Tom Davenport explains the rise of automated machine learning, its benefits, and success stories from businesses that are already using it.

What is Spend Culture and Why it Matters to Your Organization

Intello

Cultivating a ‘good’ company culture has already been written to death in the form of academic literature, business publications and ‘best practices’ white papers alike. This is part of a joint blog series -- written by Dani Hao at Procurify.

Winning SaaS customers requires patience

Practical Advice on SaaS marketing

Publishing an insightful white paper, a blog post, benchmark data, or some other valuable content reinforces your credibility and makes a positive impression. Email newsletters, white papers, and blog posts, for example, are fairly inexpensive to distribute. That is, we got in front of the prospect ten times over the period: sent a white paper, invited them to a webinar, delivered a blog post, etc. "Eighty percent of success is showing up." — Woody Allen.

SaaS 109

Have your prospects gone missing, or just hibernating?

Practical Advice on SaaS marketing

These people have visited your website, opened your emails, read your white papers, sat through a demo, even talked with your sales people about pricing. But offering them educational papers, inviting them to webinars, or showing them customer success stories can keep you on the prospect’s radar screen. Here’s a sorry fact: most of your prospective customers won’t end up buying your software-as-a- service (SaaS) solution. Lots of folks who should buy it, won’t buy it.

How to get found when prospects aren’t really looking

Practical Advice on SaaS marketing

They’re not typing relevant keywords into Google, not asking their colleagues for recommendations, not downloading educational white papers, or doing anything else to actively search for a solution. I’m a long-time fan of inbound marketing, even before it got that nifty label. Why not attract prospective customers that are actively looking for a solution? That’s got to be easier than hunting for them one at a time, or indiscriminately broadcasting your message to the whole planet.

How to Choose an AI Vendor

This report explores why it is so challenging to choose an AI vendor and what you should consider as you seek a partner in AI.

An Era of Fundamental and Massive Change - The Capital Markets Innovation of the ICO

Tomasz Tunguz

Today, the protocol must be detailed in a white paper. In December 2017, the amount raised in ICOs nearly equaled the amount raised by Series A investments globally. The technology innovation catalyzed by Bitcoin and Blockchain is creating many multibillion dollar economies quickly. The ICO market today bears many similarities to the dotcom era. Startups can raise hundreds of millions of dollars on an idea. Twenty years ago, the idea had to be sketched on a napkin.

Demo? Not so fast

Practical Advice on SaaS marketing

They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo. For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo.

Here’s the Difference Between Marketing and Sales Funnels

Sales Hacker

Prospects in the middle of the funnel interact with content like white papers, case studies, reports, and gated content like webinars and competitive intelligence.

Outreach Data: Two Weeks to Break Buyer Silence

Sales Hacker

Share a piece of content with them — such as a case study or white paper — and ask for feedback. Everyone in sales talks about how you need 5, 10, 15, or more touches to engage a buyer. But is this really true? Is it just a numbers game?

Data 90

Why Operational Reporting is Still Critical in Modern BI

In a world full of new features, traditional reporting is still a critical requirement for businesses. Read further to understand the reasons behind its lasting relevance and why it should continue to be an integral part of modern analytics solutions.

How to Use a 10-K Report to Find Gold and Make More Sales

Sales Hacker

A white paper or company’s about page won’t give you nearly as much useful information as the business section of a 10-K. If you’ve yet to add the 10-K to your sales arsenal, you’re missing out.

Sales 88

8 Quintessential Ingredients for Outbound Sales Success

Sales Hacker

Many times people make the mistake to compare their solution with “zero” (a paper and a pen, an empty spreadsheet). Most SaaS B2B companies immediately go to a sales demo , but there are other options including a workshop, a second call with more stakeholders on the buyer side, you sending them an eBook/white paper, etc. He might need to be further educated on the severity of the problem (white paper, etc.)

Sales 85

Bad leads cost you money

Practical Advice on SaaS marketing

But does downloading a white paper or signing up for a webinar really count as an inquiry from a qualified prospect? White papers, newsletters, webinars can all be effective cultivation tools. I know this is hard to believe, but sales people occasionally complain about marketing. And they usually moan about two things in particular: Not enough leads Poor quality leads I’ve seen this a lot, so I can tell you how lots of marketing people react.

Timeless Marketing Strategies To Build Customer Base

Teamgate

Publish articles and white papers on your blog, post high-quality photos on Facebook and Instagram, and distribute informational videos on Youtube. Every successful campaign is supported by effective marketing strategies.

Understanding the B2B Customer Journey and How It Differs from B2C

Totango

B2C prospects may consume different content on different interaction mediums than B2B prospects, such as e-books vs. white papers, for example. The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences.

B2C 76

What is Spend Culture and Why it Matters to Your Organization

Intello

Cultivating a ‘good’ company culture has already been written to death in the form of academic literature, business publications and ‘best practices’ white papers alike. This is the first of a four-part series -- written by Dani Hao at Procurify.

The Evolution of Software Marketing: Hey Marketing, Go Get [This]!

Kellblog

They were tracked on paper and the goal was a big a pile as possible. They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity.

Use Customer Data to Add Value to Your SaaS Solution

Practical Advice on SaaS marketing

Publishing it on your website, in blog posts, white papers, or by-lined articles can help you gain broader visibility. If you’re a software-as-a-service (SaaS) solution provider, you’ve got something that your customers want… but you may not even know it. Namely, data that you can see because you’re hosting an application for lots of users. In aggregate, this information can be very useful.

Data 100

Don't hate your website

Practical Advice on SaaS marketing

Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. The other group is in the midst of re-doing it.