Unbounce

JULY 2, 2019

Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers. In terms of SaaS marketing, a white paper represents a theory behind your product or technology.

SaaS 111

SaaS Scale Marketing Sales Funnel 111

Upscope

JUNE 4, 2019

You know why SaaS companies start creating white papers and data sheets and all that stuff? Hey, our competitor has all this weird data sheet and white paper crap on their site. I don't get why all these other websites have all these weird data sheets and white papers. Why did they move to enterprise?

SaaS 84

SaaS Enterprise Sales Churn 84

IT World

DECEMBER 6, 2022

Three years and four prime ministers after the UK government first published its Online Harms white paper—the basis for the current Online Safety Bill—the Conservative Party’s ambitious attempt at internet regulation has found its way back to Parliament after multiple amendments.

Government 53

Government Marketing 53

Kellblog

JANUARY 20, 2022

We can write a white paper entitled, The Importance of AI/ML in Supply Chain Systems. Sticking with our example: We should have a superb white paper on the importance of AI/ML in supply chain systems. We can run a webinar with the same title. By the way, should we expect a lot of people to attend that webinar?

Education 117

Education Marketing AI Startup 117

Practical Advice on SaaS marketing

AUGUST 2, 2019

Perhaps you invite them to a webinar, offer a white paper, show them a live demo, or entice them into a free trial. After you’ve piqued their interest with a clever video, then you’ve got to walk the prospective customer through several more steps.

SaaS 122

SaaS B2B Marketing Software 122

Tom Tunguz

JANUARY 10, 2018

Today, the protocol must be detailed in a white paper. The ICO market today bears many similarities to the dotcom era. Startups can raise hundreds of millions of dollars on an idea. Twenty years ago, the idea had to be sketched on a napkin. But the ability to access huge amounts of capital at a similarly nascent stage is identical.

Innovation 144

Innovation Marketing Finance Blockchain 144

SaaStr

JANUARY 7, 2022

Create a seminal, detailed white paper. Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. Use a mixture of long and short sales cycle tactics. Directly ask your customers about their buying process and considerations. #2

Sales Hiring 233

Sales Hiring Marketing Underperforming Technical Team Sales 233

IT World

JUNE 4, 2019

Explore this compelling IDC White Paper which analyzes the survey results of 800+ enterprises globally, revealing their winning behaviors and best practices. These organizations, which IDC refers to as digital leaders, consistently behave differently than their less accomplished peers in several ways.

Enterprise 61

Enterprise Revenue Innovation Strategy 61

Natalia Luneva

JANUARY 7, 2023

White Papers 15 mins Last Visited: White Papers 15 mins. White Papers 15 mins Last Visited: White Papers 15 mins. Community Last Visited: Product Resources 5 mins Last Visited: Product Resources 5 mins. Server and Cloud Community. Windows Server R2 Essentials Community.

Azure 40

Azure Identity management Cloud Pricing 40

Practical Advice on SaaS marketing

APRIL 14, 2014

Publishing an insightful white paper, a blog post, benchmark data, or some other valuable content reinforces your credibility and makes a positive impression. Email newsletters, white papers, and blog posts, for example, are fairly inexpensive to distribute. A "one and done" approach won't work.

SaaS 113

SaaS Acquisition Benchmarks Business Model 113

InsightSquared

MAY 14, 2020

Sound familiar: Customer ABC is interested in a product, they hit the website, check out a few things and find a white-paper that has compelling information they want to understand better. They submit the “request this white-paper now” form, get the download, and go about their business.

Management 62

Management Data Customer Success Engagement 62

Kellblog

MAY 27, 2022

If your product is technical and requires an in-depth explanation, then you should include links to your seminal white paper [2], an 8-12 page, high-quality paper that tells your story to your ideal technical buyer. And if you need a seminal white paper, add that one to the list as well. # # #.

Technical Review 121

Technical Review Forecasting Software Review Startup 121

Practical Advice on SaaS marketing

JUNE 5, 2019

They can confine themselves to cranking out the standard array of white papers, brochures, and other marketing material. I know, marketers have plenty of work on their plates already without adding “tell the creation story” to the list. Of course, companies can get along without telling their creation story.

SaaS 122

SaaS Marketing Software Sales 122

Practical Advice on SaaS marketing

JULY 27, 2011

This beast inhales tasty blog posts for breakfast, devours hearty white papers for lunch, and feasts on entire websites for dinner. An extended discussion covered in a white paper can also be presented as a webinar, which can be publicized via a press announcement. The name of this voracious beast - the Content Monster.

SaaS 100

SaaS Marketing Software Strategy 100

Practical Advice on SaaS marketing

JANUARY 6, 2018

They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo. For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo.

SaaS 122

SaaS Software Marketing Sales 122

Practical Advice on SaaS marketing

JANUARY 7, 2012

A gung-ho marketing team posts a compelling white paper on its web site. Dozens download the paper daily, providing their email address to do so. Getting from "downloader" to buyer is not a one-step process A lot of these white paper downloaders probably are prospective customers. Good luck with that. but not yet.

SaaS 100

SaaS Business Acquisition Sales 100

Practical Advice on SaaS marketing

JULY 1, 2018

They’re not typing relevant keywords into Google, not asking their colleagues for recommendations, not downloading educational white papers, or doing anything else to actively search for a solution. What if the people who should be searching for your solution just aren’t?

SaaS 113

SaaS Marketing Advertising Software 113

Kellblog

OCTOBER 21, 2021

For example, if an oppty is created after several people downloaded a white paper, a few attended a webinar, an SDR had been doing outreach in the account, the salesperson met a contact on the train, and a partner was trying to win business in the account, who gets the credit? .”). [3]

Underperforming Technical Team 130

Underperforming Technical Team Engineering Revenue Sales 130

Practical Advice on SaaS marketing

JANUARY 9, 2016

But does downloading a white paper or signing up for a webinar really count as an inquiry from a qualified prospect? White papers, newsletters, webinars can all be effective cultivation tools. It's really just a cost-effective way to stay on a prospect's radar screen. You should see what works best for your organization.)

SaaS 113

SaaS Acquisition Sales Marketing 113

Tom Tunguz

MARCH 28, 2017

If you’d like to read more about RevOp theory, Radius published an excellent white paper on the topic. Consequently, RevOps teams can measure the impact of sales operations experiments on marketing operations and vice versa. Then they can pursue a global optimum, rather than a local maximum. But why stop there?

SaaS 124

SaaS Metrics Sales Revenue 124

Tom Tunguz

MARCH 17, 2015

Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Paid ads are sometimes used to drive potential buyers to white papers and other content, but this can get pretty expensive really quickly. Buyers want to educate themselves before engaging with a salesperson.

SaaS 133

SaaS Scale Marketing Content Marketing 133

Practical Advice on SaaS marketing

MARCH 2, 2018

These people have visited your website, opened your emails, read your white papers, sat through a demo, even talked with your sales people about pricing. There are even some prospects that do know you and they do see that your solution would help them… but they just won’t get around to buying.

SaaS 122

SaaS Customer Success Sales Pricing 122

Sales Hacker

JANUARY 13, 2020

Those white papers, use cases, video demos, and buyer testimonies need to attract searches. Inbound marketing materials like explainers, white papers, and video demos can be much more targeted since buyers often know a lot about the product before contact is made. A new focus on inbound marketing. The Blind Date.

Sales 89

Sales B2B Data Technical Review 89

Practical Advice on SaaS marketing

SEPTEMBER 9, 2017

Publishing it on your website, in blog posts, white papers, or by-lined articles can help you gain broader visibility. For example, they may see that customers seeking support are relying more heavily on chat and less on the telephone.

SaaS 100

SaaS Data Software Review Metrics 100

Practical Advice on SaaS marketing

JUNE 3, 2017

Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. And then things need to be done after prospects leave the site. Programs need to follow up with prospective customers and nurture the leads captured on the website.

SaaS 100

SaaS Acquisition AWS Social Media 100

OpenView Labs

JUNE 3, 2021

For example: Product managers are responsible for requirements, while product marketers deliver data sheets, white papers, web content, etc.). And finally, particularly in smaller companies, product marketing often creates data sheets, white papers, copy, and other collateral.

Product Marketing 93

Product Marketing Startup Sales Hiring Scale 93

Unbounce

DECEMBER 16, 2021

Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. Brand awareness landing pages are often a customer’s first look at your brand. Why not use this intro as a chance to show them the resources you have to offer?

Branding 124

Branding Marketing SaaS Social Media 124

Practical Advice on SaaS marketing

DECEMBER 3, 2013

That’s what email campaigns, presentations, webinars, press campaigns, website overhauls, white papers, data sheets, events, customer conferences, and search engine marketing are all about. Most of your marketing plans are meant to deliver your messages to your target audience.

Headcount 100

Headcount SaaS Social Media Marketing 100

Sales Hacker

NOVEMBER 7, 2017

Most SaaS B2B companies immediately go to a sales demo , but there are other options including a workshop, a second call with more stakeholders on the buyer side, you sending them an eBook/white paper, etc. He might need to be further educated on the severity of the problem (white paper, etc.)

Sales 108

Sales B2B SaaS Strategy 108

Neil Patel

DECEMBER 1, 2021

To be clear, you shouldn’t focus only on blog posts and white papers. You might think that just because we’ve been talking about blog posts and white paper, that there’s no room for other kinds of content on your site. When you have free content that people enjoy, you’re able to bring in traffic with your content.

Healthcare 107

Healthcare User Experience Engineering Content Marketing 107

Intello

OCTOBER 11, 2019

Cultivating a ‘good’ company culture has already been written to death in the form of academic literature, business publications and ‘best practices’ white papers alike. This is part of a joint blog series -- written by Dani Hao at Procurify.

Company Culture 64

Company Culture Metrics Finance Investment 64