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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. Typically, a lead scoring system is employed within a CRM; leads are scored based on engagement. The criteria that define an MQL are specific to different organizations. What is a PQL?

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Payment Aggregation

Agile Payments

Becoming a Payment Facilitator, Payment Service Provider [PSP] or Payment Aggregator. Being a Payment Facilitator can be thought of as being a Master Merchant, facilitating credit and debit card transactions for sub-merchants within your payment ecosystem. We’ll discuss both in this article.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Touchpoints also include occasions when clients interact with your software app in a SaaS context. During the sales process, including sales appointment scheduling, meetings and payment processes. Persuading a customer to try your freemium app. Extending an offer to upgrade to your premium app. White papers.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. If someone has a question about anything, the first stop is almost always Google.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

Streamlining how other businesses buy products, software, and services free up employees within a business to tackle different tasks when they’ve historically been tied up in lengthy sales meetings and demos. There was one problem—the process of buying BizNet’s software wasn’t exactly straightforward.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. The way customers purchase digital products and software is changing. Maximizing your revenue potential with global sales.

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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. So the question becomes: in enterprise software, how do we structure product marketing and competitive in the best way to do just that? 7] Content being collateral (e.g.,