August, 2024

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Product Marketing Is Broken — Fix It With Thematic Product Launches

FastSpring

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat

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MongoDB, Elastic, Okta: Things Are Tough Out There; Monday, CrowdStrike, Shopify: Not So Fast

SaaStr

So is it a downturn in SaaS or Cloud — or not? There are so many mixed signals: Unicorn product is up 2x over last year, but layoffs continue AI spend is fast and furious, with Google Cloud, Microsoft Azure, etc. seeing record acceleration in growth. The U.S. economy overall still has record low unemployment and strong growth Gartner is seeing overall Cloud spend up 20% this year But : Overall, SaaS leaders are seeing their lowest growth ever.

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Clouded Judgement 8.30.24 - Incrementalism vs Transformative Leaps

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Incrementalism vs Transformative Leaps Over the last 5-10 years, software markets have become increasingly crowded. Simultaneously, venture markets have expanded dramatically, contributing to this overcrowding. In a world without venture capital (or other sources of external financing for startups), each company would have to grow solely based on the merits of th

Cloud 269
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Higher Levels of Abstraction

Tom Tunguz

Over the weekend, Andrej Karpathy shared this tweet & it inspired me to conduct the 2024 GTM Survey Analysis this way. I use a language called R to analyze data because of its ability to generate pretty charts & the depth of its statistical analysis tools. Within 90 minutes I had found 9 key data points in the data that were statistically significant & runs more than 50 analyses.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Resources

Remember when social media content was limited to Facebook statuses and, er, “pokes?” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram. It seems bizarre now, given how much you can do with social media today. With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.

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Avoid Global Tax Headaches With FastSpring: A Customer Success Story

FastSpring

We spoke with FastSpring’s Senior Director of Tax Rachel Harding about why having FastSpring serve as your merchant of record greatly simplifies your relationship to managing indirect global taxes. She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. It became complicated quickly, but by partnering with FastSpring as a merchant of record , we were able to simplify it back down for them.

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Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales?

SaaStr

Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales? In theory — maybe. In theory, why not let sales “keep” the customer longer? They already know the customer, after all. But in practice — this doesn’t work that well. Even if having a CRO own post-sales and CS is becoming much more common these days. A “true” VP of Sales often wants nothing more to do with a customer after a deal closes.

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Clouded Judgement 8.16.24 - The Great Services-To-Software Rotation

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Great Services-To-Software Rotation There's a lot of debate right now about the economic impact of GenAI. Some critics argue that it's deflationary—that by making it possible to do more with less, GenAI will shrink markets, particularly in software.

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AI Public & Private Premia for AI Companies

Tom Tunguz

We’ve been tracking the performance of publicly traded AI companies since the beginning of the year. Publicly traded companies with AI products or strategies trade at about twice the forward multiple of non-AI peers. 1 Within the private markets, the same is true within the Series A. GenAI startup companies raise at about 1.5-2x the post-money valuations of all software companies. 2 These businesses represent about 30% of Series As in 2024.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Resources

Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.

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How to Optimize for Google's Featured Snippets [Updated for 2024]

The Moz Blog

Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.

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News: Apple Revises App Store Link-Out Rules per EU DMA, but New Fees Still High

FastSpring

Apple has revised its App Store rules to be better compliant with the European Union’s Digital Markets Act (DMA), but the fees associated with Apple’s revisions are still considerably high according to an article from The Verge. After Apple was charged in June by EU antitrust regulators for not complying with the DMA , Apple released updates to their StoreLink External Purchase Link Entitlement on August 8, 2024.

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The Official Guide to SaaStr Annual 2024 Official, Semi-Official and Unofficial Parties and Side Events!!

SaaStr

By the time we get to SaaStr Annual 2024, Sep 10-12 in SF Bay , we’ll be overloaded with side events, official, semi-official and unofficial parties, and so much more! We’ll update this list at least weekly but here are some of the events already lined up you can sign up for! Tuesday, September 10 Taco Tuesday on-site!! 4-7pm at SaaStr Annua l. We’ve have the best gourmet tacos, margaritas and more right at the venue, Come on Tuesday, join some braindates and mentoring sessions, and then grab

Finance 288
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Clouded Judgement 8.9.24 - Zombies

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Zombies Software companies don't die easily. And neither do Zombies. Today, companies large and small are asking questions like “how should I balance growth vs profitability” or “what metrics will it take to raise my next round.” These are all important questions, but not THE question.

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The Dislocation Between Public & Private Web3 Markets

Tom Tunguz

With the rise of AI, web3 has become a quieter part of the venture ecosystem. I was curious about the current state of affairs. The launch of the Bitcoin ETF has amassed roughly $58b. Meanwhile, the Ethereum ETFs has about $500m, two orders of magnitude smaller. The some major Web3 tokens have done pretty well in 2024 ; others have underperformed the Nasdaq (+19% YTD).

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Resources

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.

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How to Easily Find Backlink Opportunities With Moz — Next Level

The Moz Blog

In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Run a Customer Development Interview?

Predictable Revenue

Customer development can be daunting, especially when unsure what to ask or how to approach potential users without a finished product. The post How to Run a Customer Development Interview? appeared first on Predictable Revenue.

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The Best of The Best in eCommerce SaaS Will Be at 2024 SaaStr Annual! CEOs Klaviyo, Attentive, Gorgias; CBO Stripe; and More!!

SaaStr

So we’re pretty lucky this year, we’ve got some of the top leaders in B2B ecommerce at SaaStr Annual, Sep 10-12 in SF Bay! #1. Andrew Bialecki, CEO Klaviyo This will be an epic deep dive on just how you get an SMB+ app to almost $1B in ARR — all while having incredibly happy customers. This will be a special one. Klaviyo was the first SaaS company to IPO since 2021!!

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Clouded Judgement 8.23.24 - Don't Wait

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Don’t Wait Two weeks ago I wrote about the growing number of private zombies. A common question I got after that post was “what should I do if I’m in that position?” A couple thoughts below. Most importantly - don’t wait.

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Things that Used to be Impossible, but are Now Really Hard

Tom Tunguz

Kevin Scott, CTO of Microsoft, framed the opportunity in AI this way : work on problems that used to be impossible, but are now really hard. My immediate reaction : what technical problems are now possible but still hard? What can computers achieve by themselves that two or three years ago would be intractable? But, this point isn’t purely about technical innovation.

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Prepare Now: 2025's Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Resources

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.

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Build a Search Intent Dashboard to Unlock Better Opportunities

The Moz Blog

If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.

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Why Integrated Payment Processing is a Must for Your Business

USIO

In today’s fast-paced digital landscape, businesses must constantly adapt to meet the needs of both customers and the market. One of the most significant shifts in recent years has been the integration of payment processing systems into business operations. Integrated payment processing isn’t just a convenience—it’s become a critical component of running a modern business efficiently and effectively.

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Dear SaaStr: How Can I Avoid Being Screwed By My Co-founder?

SaaStr

Dear SaaStr: How Can I Avoid Being Screwed By My Co-founder? First, of course, the fact you’re asking the question means you are already in trouble. If you are worried about your co-founder this much already, trouble will come. The best way to mitigate founder economic issues is a longer vesting schedule. This may seem counter-intuitive at first. Isn’t a long (e.g., 5–10 year) vesting schedule “taking away” something you’ve earned?

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Clouded Judgement 8.2.24 - Uncertainty Everywhere

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Uncertainty Everywhere The 10Y has been falling recently, and dipped below 4% for the first time since early Feb. Back then the median software NTM rev multiple was ~6x. Today it’s ~5x. Interestingly, as rates have fallen (10Y went from 4.5% at start of July to 4.0% at end of July) multiples have stayed flat.

Cloud 152
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The PostModern Data Stack

Tom Tunguz

If the Modern Data Stack is dead, what replaces it? The Postmodern Data Stack. Post-modernism is a broad movement that developed in the mid- to late 20th century across philosophy, the arts, architecture, and criticism which marked a departure from a belief in grand narratives & an acceptance of pluralism. This idea is taking hold in data. Two juggernauts, Snowflake & Databricks, are challenging the dominance of Google, Microsoft, & Amazon at the biggest scales of data.

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Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

Buffer Resources

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.  So, which one is best?