Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. The other group is in the midst of re-doing it.

AWS 100

AWS Social Media Acquisition Subscription 100

SaaStr

JUNE 3, 2020

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. So we’re supporting charities like Girls Who Code, New Story charity, the American Cancer Society with our G2 Gives initiatives.

Software Review 178

Software Review Scale Technical Review SaaS 178

SaaStr

JANUARY 28, 2020

And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. You know, you wouldn’t, you go up, and whether it’s email, or a phone call, or a webinar, or a white paper, the tools are going to be the same, right? I mean, literally. You have to go further.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

Unbounce

FEBRUARY 17, 2021

Paired with the right lead magnet (whether that’s a white paper, webinar, or other high-value offer), you can use this type of Twitter landing page to build your email list and nurture leads who aren’t quite ready to buy or subscribe. Plus, it’s an offer for $500.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

ChurnZero

SEPTEMBER 30, 2021

For example, I think of AWS. That will require more of a high-touch experience with more of the white-glove CSM. I did find the one that Chris Hicken wrote from NuffSaid that said really valuable, probably the most robust white paper, on CS Operations. There just hasn’t been a lot written on it.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

Sales Hacker

OCTOBER 7, 2021

She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical white papers have been published by various industry magazines. She was recruited in 2013 to help address the pediatric healthcare crisis in South Africa at the request of the Nelson Mandela family.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130