SaaStr

SEPTEMBER 14, 2024

Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs. an establish. brand, once you have the prospect in your funnel. Pricing “cheap” won’t get prospects to come find you, not usually.

Scale 259

Scale Pricing Branding B2B 259

Tom Tunguz

SEPTEMBER 19, 2024

The Fed cut rates by 50 basis points this week. A mantra circulating in Silicon Valley has echoed that the tepid exit markets will revive as a result of a laxer monetary policy. The last ten years’ data suggest the relationship is real & non-linear. 1 When the Fed cuts rates - negative changes in the Fed Funds Rate (FFR) - US venture backed software exit activity increases by between 10% and 65%.

Marketing 227

Marketing Acquisition Startup Software 227

Predictable Revenue

SEPTEMBER 20, 2024

As we finish 2024, the landscape of AI sales tools has evolved dramatically, offering unprecedented opportunities to boost your ROI. The post 10 AI Tools for Sales to Maximize Your ROI in 2024 appeared first on Predictable Revenue.

AI 246

AI Sales Revenue Development 246

Stax

SEPTEMBER 17, 2024

A payment gateway is a must-have for online stores. In fact, research from 2023 shows that 69% of Americans said they’ve used a digital payment method in the past 3 months when making a purchase. And the best way for online businesses to start accepting payments is with a payment gateway. But hold on: If you’re wondering what a payment gateway is, and just why exactly you need one, we’ve got you covered.

Payment Services 88

Payment Services Payment Methods Merchant Services Payment Solutions 88

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Enterprise

FastSpring

SEPTEMBER 16, 2024

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. But if you’ve decided to use merchant of record FastSpring to help you monetize your video game or mobile game directly to consumers (D2C), we’re here to make it as easy as possible.

Payments 87

Payments Merchant Services Payment Methods Payment Solutions 87

User Pilot

SEPTEMBER 15, 2024

You must use tried and tested frameworks if you want to consistently create compelling onboarding experiences , and that’s where SaaS customer onboarding templates come in. Templates will save you time and help you focus more on optimizing the user experience to drive long-term retention. We’ve outlined 11 onboarding templates suitable for the different onboarding stages.

Onboarding 96

Onboarding SaaS Software Review Churn 96

SaaS Metrics

SEPTEMBER 19, 2024

Browse the best SaaS solutions for travel and tourism that promise efficiency and personalization, but what crucial factors should you really consider? The post Top SaaS Solutions for Travel and Tourism first appeared on SaaS Metrics.

Travel 52

Travel SaaS Metrics 52

Panintelligence

SEPTEMBER 19, 2024

Key takeaways The different types of data (nominal, ordinal, discrete, and continuous) and their characteristics. The importance of understanding the distinction between nominal and ordinal data for accurate analysis. The role of data in informed decision-making, predictive modelling, personalising customer experiences, and performance measurement. Data is at the heart of so many industries, from finance and healthcare to marketing and technology.

Data 52

Data Scale Data Analysis Healthcare 52

Teamgate

SEPTEMBER 18, 2024

Gone are the days of cold calls and awkward sales pitches. Today, smart businesses are tapping into the power of social selling to engage with customers where they’re already hanging out—on social media. It’s not just about making a sale; it’s about building relationships, earning trust, and turning your social presence into a revenue-generating powerhouse.

Social Media 52

Social Media Sales Engagement Revenue 52

Advertisement

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

SaaStr

SEPTEMBER 19, 2024

There are 3 types of hires you may be tempted to make now, but you just can’t: The Jaded, The Broken, and The Done They’ve always existed, it’s just there are so many more folks with great LinkedIns and experiences in these categories in SaaS. We’re 20+ years into SaaS, and especially the past 4 years have taken their toll on many of us.

Sales Hiring 283

Sales Hiring Consulting SaaS Strategy 283

Tom Tunguz

SEPTEMBER 18, 2024

In a few years, most feature flags & linting tools & other developer tools will be implemented predominantly by robots. Already, 50% of code at Microsoft & other large internet companies is written by AI. This idea expands far beyond developer tools. Robots will manage sales development, paralegal work, medical intake, & many other tasks.

Artificial Intelligence 197

Artificial Intelligence Software AI Retention 197

Clouded Judgement

SEPTEMBER 20, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rate Cut! It finally happened! The Fed cut rates by 50bps. This represents the first rate cut since the start of the Covid pandemic, and one that has been highly anticipated. There was a little debate on if this cut would be 25bps or 50bps, but we ended up with 50bps.

Cloud 154

Cloud Forecasting Revenue Investment 154

Buffer Resources

SEPTEMBER 19, 2024

There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It's a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of content only to post it in a social media dead zone that results in… crickets.

Social Media 118

Social Media Entertainment Engagement Data 118

Advertisement

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

SaaStr

SEPTEMBER 16, 2024

So the past 24 months have been such an odd time in SaaS and Cloud. Some parts of it are on fire, fueled by unprecedented AI spend. Other parts, more connected to the end-consumer economy, are seeing strong growth, from Shopify to Toast to Canva. And the parts that sell “classic” B2B2B into tech are often struggling the most. Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower.

SaaS 282

SaaS AI Cloud Trends 282

Tom Tunguz

SEPTEMBER 15, 2024

Last week at SaaStr, we unveiled the results of the Theory Ventures 2024 Go-to-Market Survey. This annual survey shines some light into the state of SaaS sales & marketing, offering a glimpse into how founders & companies are navigating the current business landscape. Here’s a breakdown of the key findings: Increased Optimism & Steady Fundraising Expectations Despite the challenging economic environment, founders are more optimistic than 2022.

Marketing 151

Marketing AI Startup Pricing 151

Predictable Revenue

SEPTEMBER 19, 2024

Operations roles are often pigeonholed into support functions. But, Apollo's COO Matt Curl argues for a different approach: strong Ops. The post Why Strong Ops is The New Model at Apollo appeared first on Predictable Revenue.

Revenue 130

Revenue Development Sales 130

Buffer Resources

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are  like clockwork.

Engagement 135

Engagement Social Media Technical Advisors Technical Review 135

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

SaaStr

SEPTEMBER 19, 2024

So you may have noticed there are now a ton of events in September. This year SaaStr Annual was the week before both Dreamforce and HubSpot’s Inbound, as well as Oracle’s big event. As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event. There are a lot of reasons to do an event in September. The #1 reason is it’s the best reason to help influence and close pipeline So most B2B vendor events will stay around that time.

B2B 278

B2B Pricing 278

The Moz Blog

SEPTEMBER 20, 2024

In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.

Strategy 109

Strategy 109

Sales Hacker

SEPTEMBER 17, 2024

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

Outsourced Development 106

Outsourced Development Startup Technology Branding 106

Buffer Resources

SEPTEMBER 18, 2024

While it’s  always  a good time to watch TikToks — the average viewer streams  24 hours  of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After all, you work hard on your content, so it makes sense to schedule your posts during peak times.

Social Media 101

Social Media Branding Engagement Trends 101

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

AI

SaaStr

SEPTEMBER 17, 2024

So two of the great leaders in SMB SaaS, Shopify for e-commerce, and HubSpot for sales, marketing and more, are going more upmarket: HubSpot 100+ seat deals are up 55% Shopify now gets 31% of its revenue from “Plus” or its bigger brands and more enterprise product And yet … they are also both going more SMB as well! HubSpot’s ACV has actually come down a tiny bit to $11,225 as its also pushes its new entry-level and single-seat products Shopify’s smaller merchants h

SMB 275

SMB Enterprise Scale Scaling 275

The Moz Blog

SEPTEMBER 18, 2024

Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.

Strategy 107

Strategy SaaS 107

User Pilot

SEPTEMBER 19, 2024

We all know that feeling of impatience when a webpage takes too long to load, or a transaction seems to hang in limbo. Your users experience the same frustration. While delays are sometimes unavoidable, a well-crafted preloader can transform those moments of waiting from frustrating to engaging. In this article, we’ll delve into the art of preloader design specifically for SaaS products, showcasing best practices and inspiring examples that keep users informed and entertained.

Entertainment 105

Entertainment PayPal User Experience SaaS 105

Kellblog

SEPTEMBER 17, 2024

“How’s it going at StartCo?” I asked. “Great,” the CMO replied. “We hit 105% of our pipeline generation (pipegen) goals last quarter, and with a healthy pipe/spend ratio of above 10.” “Nice,” I said. “How sales doing?” “Oh, that’s another matter,” the CMO said. “They landed at 82% of new logo ARR plan.” Quick: what’s wrong with this conversation?

Marketing 98

Marketing Sales Metrics 98

Advertisement

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

SaaStr

SEPTEMBER 15, 2024

Trevor Lee, founder CEO at Myko, put together his list of his favorite SaaStr podcasts of the year , and they really are some of the best ones. I’m all in on these Top 5. Listen / watch them to really learn. If you want to catch up, these are 5 great ones: #1. 9 Easy Sales Concepts People Get Wrong with Sam Blond A classic. You’re probably making these mistakes.

AI 257

AI Pricing Scale Scaling 257

Stax

SEPTEMBER 19, 2024

Lead generation involves varied relentless efforts that include content marketing, email outreach, digital ads, cold calls, and more to convince and nurture potential customers. However, without a structured process to guide leads through the sales funnel, you can lose out on valuable sales opportunities to your competitors. Fortunately, this is where quote-to-cash comes in.

Payment Services 88

Payment Services Payment Solutions Payments Stax 88

User Pilot

SEPTEMBER 18, 2024

AARRR might sound like the noise you make when annoyed. But its origins lie in the classic pirate expression — “arr, matey!” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.

Metrics 104

Metrics Customer Lifetime Value Acquisition Software Review 104