Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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Underpricing: It Can Help You Win Deals. But It Won’t Magically Bring Them In The Door On Its Own.

SaaStr

Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs. an establish. brand, once you have the prospect in your funnel. Pricing “cheap” won’t get prospects to come find you, not usually.

Scale 261
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Will We See a Better Exit Market Next Year?

Tom Tunguz

The Fed cut rates by 50 basis points this week. A mantra circulating in Silicon Valley has echoed that the tepid exit markets will revive as a result of a laxer monetary policy. The last ten years’ data suggest the relationship is real & non-linear. 1 When the Fed cuts rates - negative changes in the Fed Funds Rate (FFR) - US venture backed software exit activity increases by between 10% and 65%.

Marketing 211
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10 AI Tools for Sales to Maximize Your ROI in 2024

Predictable Revenue

As we finish 2024, the landscape of AI sales tools has evolved dramatically, offering unprecedented opportunities to boost your ROI. The post 10 AI Tools for Sales to Maximize Your ROI in 2024 appeared first on Predictable Revenue.

AI 130
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What is a Payment Gateway and How Does It Work?

Stax

A payment gateway is a must-have for online stores. In fact, research from 2023 shows that 69% of Americans said they’ve used a digital payment method in the past 3 months when making a purchase. And the best way for online businesses to start accepting payments is with a payment gateway. But hold on: If you’re wondering what a payment gateway is, and just why exactly you need one, we’ve got you covered.

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How to Energize Customer Adoption of Your Integrated Payments Program

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

How happy are you with customer adoption of your integrated payments solution? If you’re like many ISVs, there’s always room for improvement. If you want to increase integrated payments adoption, check out Wind River Payments’ webinar on demand, " How to Drive Customer Adoption of Your Payment Integration ". In this webinar, integrated payments veteran, Pete Uselman, discusses common challenges software companies face in encouraging customers to utilize their payment features and shares the late

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New Guide: How to Implement Direct to Consumer Sales for Video Games With FastSpring

FastSpring

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. But if you’ve decided to use merchant of record FastSpring to help you monetize your video game or mobile game directly to consumers (D2C), we’re here to make it as easy as possible.

More Trending

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11 SaaS Customer Onboarding Templates To Inspire Your Own Process

User Pilot

You must use tried and tested frameworks if you want to consistently create compelling onboarding experiences , and that’s where SaaS customer onboarding templates come in. Templates will save you time and help you focus more on optimizing the user experience to drive long-term retention. We’ve outlined 11 onboarding templates suitable for the different onboarding stages.

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Top SaaS Solutions for Travel and Tourism

SaaS Metrics

Browse the best SaaS solutions for travel and tourism that promise efficiency and personalization, but what crucial factors should you really consider? The post Top SaaS Solutions for Travel and Tourism first appeared on SaaS Metrics.

Travel 52
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Understanding the 4 key types of data: Nominal, ordinal, discrete, continuous

Panintelligence

Key takeaways The different types of data (nominal, ordinal, discrete, and continuous) and their characteristics. The importance of understanding the distinction between nominal and ordinal data for accurate analysis. The role of data in informed decision-making, predictive modelling, personalising customer experiences, and performance measurement. Data is at the heart of so many industries, from finance and healthcare to marketing and technology.

Data 52
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Harnessing Social Selling Techniques To Boost Sales

Teamgate

Gone are the days of cold calls and awkward sales pitches. Today, smart businesses are tapping into the power of social selling to engage with customers where they’re already hanging out—on social media. It’s not just about making a sale; it’s about building relationships, earning trust, and turning your social presence into a revenue-generating powerhouse.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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The 3 Types of Hires You Just Can’t Make Today: The Jaded, The Broken, and The Done

SaaStr

There are 3 types of hires you may be tempted to make now, but you just can’t: The Jaded, The Broken, and The Done They’ve always existed, it’s just there are so many more folks with great LinkedIns and experiences in these categories in SaaS. We’re 20+ years into SaaS, and especially the past 4 years have taken their toll on many of us.

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Clouded Judgement 9.20.24 - Rate Cuts Begin!

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rate Cut! It finally happened! The Fed cut rates by 50bps. This represents the first rate cut since the start of the Covid pandemic, and one that has been highly anticipated. There was a little debate on if this cut would be 25bps or 50bps, but we ended up with 50bps.

Cloud 154
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Why Strong Ops is The New Model at Apollo

Predictable Revenue

Operations roles are often pigeonholed into support functions. But, Apollo's COO Matt Curl argues for a different approach: strong Ops. The post Why Strong Ops is The New Model at Apollo appeared first on Predictable Revenue.

Revenue 130
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2024 Theory Ventures Go-to-Market Survey: Optimism Rises Amid Changing Market Dynamics

Tom Tunguz

Last week at SaaStr, we unveiled the results of the Theory Ventures 2024 Go-to-Market Survey. This annual survey shines some light into the state of SaaS sales & marketing, offering a glimpse into how founders & companies are navigating the current business landscape. Here’s a breakdown of the key findings: Increased Optimism & Steady Fundraising Expectations Despite the challenging economic environment, founders are more optimistic than 2022.

Marketing 142
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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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SaaStr Annual 2025 is May 13-15 in SF Bay!!

SaaStr

So you may have noticed there are now a ton of events in September. This year SaaStr Annual was the week before both Dreamforce and HubSpot’s Inbound, as well as Oracle’s big event. As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event. There are a lot of reasons to do an event in September. The #1 reason is it’s the best reason to help influence and close pipeline So most B2B vendor events will stay around that time.

B2B 281
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Everything You Need to Know About PCI Compliance for Credit Card Processing

Stax

In the new, digital era of payment management and shopping, protecting customer data is a top priority. While the news may bring breaking headlines about stolen or lost data from large corporations, every business can take the steps necessary to secure sensitive data. TL;DR PCI compliance is essential because it helps prevent data breaches, ultimately cultivating customer trust.

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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay

Sales Hacker

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

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Writing Software for Robots

Tom Tunguz

In a few years, most feature flags & linting tools & other developer tools will be implemented predominantly by robots. Already, 50% of code at Microsoft & other large internet companies is written by AI. This idea expands far beyond developer tools. Robots will manage sales development, paralegal work, medical intake, & many other tasks.

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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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5 Of The Top SaaStr Podcasts of the Year: Yext/Roam CEO, Brex CRO, Owner’s CRO, AI Pricing, and The Top 10 Mistakes Founders Are Making

SaaStr

Trevor Lee, founder CEO at Myko, put together his list of his favorite SaaStr podcasts of the year , and they really are some of the best ones. I’m all in on these Top 5. Listen / watch them to really learn. If you want to catch up, these are 5 great ones: #1. 9 Easy Sales Concepts People Get Wrong with Sam Blond A classic. You’re probably making these mistakes.

AI 264
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ACH Payment vs Wire Transfer Similarities and Differences: How to Choose Between ACH vs Wire

Stax

When did you last use cash or check to pay for something? If you had to scratch your head to answer this question, you’re among 9 in 10 Americans who prefer digital transactions over traditional payment methods. According to Mordor Intelligence , the electronic payments industry was valued at $7.36 trillion in 2021 and is expected to grow at a CAGR of 11.08% to hit $15.27 trillion in 2030.

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7 Simple Habits to Help You Get Better at Creating Content More Consistently

Buffer Resources

There’s a lot you can do to increase your chances of success on social media — think optimizing your content for engagement , sharing at the best times to post , or using strong hooks. All these tactics are well and good, but even they don’t guarantee success. Few things do when it comes the navigating the ever-changing labyrinths of social media algorithms.

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Why Great Marketers Look at Pipeline Coverage, Not Just Pipeline Generation

Kellblog

“How’s it going at StartCo?” I asked. “Great,” the CMO replied. “We hit 105% of our pipeline generation (pipegen) goals last quarter, and with a healthy pipe/spend ratio of above 10.” “Nice,” I said. “How sales doing?” “Oh, that’s another matter,” the CMO said. “They landed at 82% of new logo ARR plan.” Quick: what’s wrong with this conversation?

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A Complete Guide to Embedded Payments

Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. This concise overview equips software companies with the insights needed to optimize their payment ecosystems effectively. Download today to learn more!

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Dear SaaStr: We’ve Gotten a Good But Not Great Acquisition Offer. Should I Take It?

SaaStr

Dear SaaStr: We’ve Gotten a Good But Not Great Acquisition Offer. Should I Take It? Should you sell your startup if you get a good M&A offer? For years, while I pretended to be neutral on this question, I’d still quietly root for founders not to sell if growth was strong: Why sell at $10m growing 100%, if in 12 months, you’ll be worth twice as much?

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International SEO — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.

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I Posted to Threads Consistently for A Month — Here’s What Happened

Buffer Resources

Ever since Meta officially launched Threads, there has been a lot of speculation about which approach to content gets the best results. So, instead of just speculating, I decided to put some extra time and effort into posting to Threads consistently for a month. Now, what does it say about me (or Threads) that my top-performing posts from the last 30 days were: A “What’s in my bag?

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What is a Preloader and How to Use it Right in Your SaaS – Examples and Best Practices

User Pilot

We all know that feeling of impatience when a webpage takes too long to load, or a transaction seems to hang in limbo. Your users experience the same frustration. While delays are sometimes unavoidable, a well-crafted preloader can transform those moments of waiting from frustrating to engaging. In this article, we’ll delve into the art of preloader design specifically for SaaS products, showcasing best practices and inspiring examples that keep users informed and entertained.

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Enhance Customer Value: Unleash Your Data’s Potential

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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There Probably Is No Downturn in SaaS. It’s Time To Stop Waiting For It To End.

SaaStr

So the past 24 months have been such an odd time in SaaS and Cloud. Some parts of it are on fire, fueled by unprecedented AI spend. Other parts, more connected to the end-consumer economy, are seeing strong growth, from Shopify to Toast to Canva. And the parts that sell “classic” B2B2B into tech are often struggling the most. Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower.

SaaS 254
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How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content

The Moz Blog

Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.

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Why Your Customer Service Voice Matters (And How To Develop It)

Groove HQ

Striking the right tone in customer service interactions can be challenging. You need to make sure you’re clearly understood, empathic, and helpful. At the same time, you want to represent the brand appropriately. It’s a lot to manage at the same time. Do you use a more casual, informal tone, or stay professional? Do you […] The post Why Your Customer Service Voice Matters (And How To Develop It) appeared first on Groove Blog.