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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. “Some teams consistently sold more enterprise SKUs, others had high volume but low ACV.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects.

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SaaS sales for startup leaders

Chart Mogul

Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. Your sales team may need to map out all potential targets and how to access potential buyers within those larger businesses. What does “Qualified really mean for your team?

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

AI is transforming how go-to-market teams operate. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation. Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training.

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UX Analytics: It’s Not Just About Data Collection and Methods

User Pilot

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. To assign meaning to whether the numbers are good or bad, context is crucial.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup. Manage Team Expectations – Balance transparency with the need to keep the team focused on building the business.

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Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

Want to advance your career in product management or find top talent for your team? Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Who would be a bad fit for this job?