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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

They’re skeptical of salespeople, they value technical depth over flashy demos, and they can smell BS from a mile away. Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. They hire proven enterprise sellers without technical backgrounds to lead technical sales.

Scale 262
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AI is Already Increasing Our Cognitive Load. That’s Only Going to Increase — Dramatically.

SaaStr

I don’t love this term “orchestration”, it’s a bit too nerdy and technical. I’m already seeing the early versions of this challenge in my own work and among founders I advise. But it’s a skill we are all going to have to learn, very very soon.

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Clouded Judgement 6.6.25 - How to Spot ERR

Clouded Judgement

who bought it, where the budget came from) Technical signals (e.g., Altimeter is an investment adviser registered with the U.S. I’d categorize these into the following buckets: Behavioral signals (e.g., urgency, lack of commitment) Organizational signals (e.g., is it integrated, does it hold state?) Commercial signals (e.g.,

Cloud 144
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NFDG: The $1.1B VC Fund That 4X’d in Two Years—Then Got Acquired by Meta

SaaStr

Operational Involvement Unlike traditional VCs, NFDG’s founders remained operationally involved with their investments, with Gross co-founding Safe Superintelligence and both founders actively advising portfolio companies.

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Webinar Recap | Scaling Payments: Strategies to Attach and Amplify Processing Volume

Stax

They involve intricate pricing structures, compliance regulations, and technical nuances that can be daunting. The key, he advised, is a delicate approach, starting with education campaigns, combining them with incentives, and providing appropriate timelines.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

AI 88
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Behavioral Segmentation in SaaS: Types, Examples + How to Get Started

User Pilot

This action could involve customizing settings, upgrading to a new plan, or contacting a support agent when they encounter a technical issue. So, we trigger targeted upsell messages that advise them to upgrade to increase their MAU cap and enjoy other advanced features. Create CES surveys in Userpilot.