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They’re skeptical of salespeople, they value technical depth over flashy demos, and they can smell BS from a mile away. Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. They hire proven enterprise sellers without technical backgrounds to lead technical sales.
I don’t love this term “orchestration”, it’s a bit too nerdy and technical. I’m already seeing the early versions of this challenge in my own work and among founders I advise. But it’s a skill we are all going to have to learn, very very soon.
who bought it, where the budget came from) Technical signals (e.g., Altimeter is an investment adviser registered with the U.S. I’d categorize these into the following buckets: Behavioral signals (e.g., urgency, lack of commitment) Organizational signals (e.g., is it integrated, does it hold state?) Commercial signals (e.g.,
Operational Involvement Unlike traditional VCs, NFDG’s founders remained operationally involved with their investments, with Gross co-founding Safe Superintelligence and both founders actively advising portfolio companies.
They involve intricate pricing structures, compliance regulations, and technical nuances that can be daunting. The key, he advised, is a delicate approach, starting with education campaigns, combining them with incentives, and providing appropriate timelines.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.
This action could involve customizing settings, upgrading to a new plan, or contacting a support agent when they encounter a technical issue. So, we trigger targeted upsell messages that advise them to upgrade to increase their MAU cap and enjoy other advanced features. Create CES surveys in Userpilot.
If the rates are low and going down, you can opt to stick to your current system, but we will still advise making the switch because more customers are demanding faster and frictionless checkout experiences. Your testing should check for security compliance, technical performance, and mobile responsiveness.
In fact, Gartners 2024 AI report advises organizations that want to use generative AI on private data to prioritize RAG investments. Cost and Maintenance of Training Fine-tuning an LLM on new data or keeping it updated is not only expensive, its also technically challenging and requires time. RAG offers a more efficient alternative.
We get into the tactics, how to validate and scale Go-To-Market programs, how to operationalize product data, what technical growth really means in 2025 plus why AI doesn’t eliminate the need for growth. Sophie Buonassisi: I wanna transition to a little bit more around the technical side. Enjoy the episode.
This rarely results in the optimal solution and can introduce technical debt. Your technical expertise, process orientation, and deep understanding of CS platforms are critical. and provide feedback for future refinements.
… Scott Gifis (CEO of NoFraud) advises: This challenge becomes even more pronounced as companies cater to different customer segments or profiles with varying needs. The Technical Model: Centered on support or professional services, this model often monetizes certain functions, particularly for highly technical or complex products.
I know you advise, invest, you know, in a lot of, you know, startups. It can’t be the technical skills. What is one tactic or strategy that is working for you right now or working at some of the companies that you’re advising? Is there a way to get halfway there yourself and, and how would you.
Technically deep, deep, deep, but also business deep. Uh, so it’s, I advise any company that’s getting going. Um, I worked, uh, for Judson Altoff, um, who reported to Satya. Had a lot of exposure to the board, even with Bill Gates and others. Um, super humble, really inquisitive. Um, and just. That’s what we did.
Rather than chasing flashy agentic AI, Jeff advises HR teams to prioritize Recruiting AI compliance , request transparency audits, and choose tools that complement their existing workflowsmaking AI a powerful ally against candidate screening bottlenecks. Better strategy start with targeted AI workflows (e.g., Thats where ROI meets safety.
You avoid the technical debt. come across a lot of AI tools, and I’m curious to get your thoughts on what you’re seeing in the space, maybe what you’re using, what you’ve kind of seen best in breed, uh, for yourselves and also maybe from a, a startup maybe a couple stages behind one password, what you’d advise.
They have a trusted advisor to help them with what they need. We also have two technical co-founders, Copa and Bing. And what character traits do you think or would you advise others to look for in a co-founder that are really going to distance together? We wanted one of our tenants when we started the company. 27 years now.
💡 Related reading : How to Use TikTok for Business: A Beginners Guide TikTok ad specs Ad specs are the technical requirements you should meet to run your TikTok ads. It’s advisable to start with small budgets to test your performance and gradually increase ad spend as you see positive results.
While B2C products are usually not technical, B2B social media requires an in-depth understanding of complex topics and features.On So don’t sweat creating complex and technical content if you’re confident your audience will love it. Here’s why: B2B social media marketing is more complex.
PM with a technical background and a strong product sense. Technical fluency to understand, communicate, and drive impact in highly technical and fast-moving problem spaces. PMs with no technical background. Those without a technical background. Who would be the best fit for this job? Android-first PMs.
But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. 6 Ways a Technical SEO Consultant Can Help Grow Your Business.
No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. Webris – Best for Technical SEO Audits.
He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Your advisors and Board can help with this. Mistake #5: Accumulating debilitating technical debt. Over a decade is a long time for technical debt to accrue while focusing on scale. You can see Dave’s slides here.
Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On hiring a CRO or CMO.
Colin has advised many of the world’s largest companies on their BI strategy. Since Looker’s acquisition, the business intelligence market has evolved with the advent of new databases, new hybrid technical architectures, & shifting company needs for how to balance self-serve data under the supervision of the data team.
He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. They invest development resources for non-technical people to quickly run and analyze these experiments. Breaking down a consumer tech growth team. Consumer growth teams are cross-functional.
There was a large portion of the market that simply didn’t have the balance sheet (or technical know how) to operate one. When Redshift / Snowflake came out, a massive amount of latent demand was unlocked (both on cost and technical expertise vectors). Altimeter is an investment adviser registered with the U.S.
He advises that when these warning signs appear, founders should make a change sooner rather than later to avoid further issues. The company will likely need 1 Sales Engineer for every 8-10 sales reps to support the technical side. • Waiting will only make the problems worse.”
I’ve got my Excel sheet to help me explain to investors, advisers and friends how well revenue will increase. I’ve advised many first time executives in the past 20 years. If they get too technical, ask them to explain it again in non-accountant speak. I know, roughly, how much money is in our account.
I had been an advisor for Eventbrite for about two years, so I had a lot of comfort with the CEO and many of the executives before ever starting the role. When I started advising Eventbrite, the company had a business unit structure, so it didn’t even have a CPO role, but product leaders embedded into different business units.
In my conversations with software developers and technical founders over the years, I’ve heard how complicated these tech stack choices are to make. But we wanted to hear directly from technical founders and software developers about what you look for in a SaaS payment processing service. Is it the interface? Integrations?
If nothing else, the rants on repeatability and technical debt will be worth the price of admission!). Accumulating debilitating technical debt. “I wear the chain I forged in life,” said Jacob Marley in A Christmas Carol and so it is with your product. This material will echo that content.
But the outcomes are clear if the reasons are not: you’re omitted from meetings, passed over for promotions, underperform in nine-box reviews, find advisors suddenly too busy to work with your company [1], and VCs surprisingly passing on your financing round [2]. There are few symptoms, other than the odd cringe that may go unnoticed.
Lauri told us that he “would advise every company out there to see whether you can start selling as soon as possible, even just a fragment of what you’re trying to build if that already creates value. Messente built a platform that did the job better than anything available at the time, and soon it was generating revenue within Estonia.
” Let me start by saying I have a 270+ degree view on this problem: I advise and sit on boards (so a well meaning advice giver), I’ve been the CEO of two startups, and I’ve also been one of those (presumably skilled-in-lying) C-level execs. I suppose the real moral here is to have deep conversations with your advisors.
The three of us work as EIRs at Balderton, where our role is to advise portfolio companies on operational matters. That is, you may not need to file any patents right now, but you do need to understand patents and devise your company’s strategy for them.
This is the more robust and ‘official’ audit, usually reporting over a period of time (a three-to-twelve-month period, as advised by the AICPA). Step Three: Get Technical Sure, policies, SOPs, and scope design are essential, but they only get you to a certain point. Step Four: Readiness Assessment System check?
You’re advising more than 50 companies right now. There’s a handful of companies I advise where it’s transactional: it’s order taking. A lot of the companies I advise are selling to mid-market and above, and that’s where my value is. A lot of my advising is actually around hiring.
Founder of Bulldog Mindset, TechnicalAdviser at Health Hero 43.4K Wes Bos is the creator of a prominent online course that teaches non-technical people about CSS and JavaScript coding. 1 John Sonmez. followers on Twitter and 17.2K followers on LinkedIn. Founder of BosType, Lead Instructor at HackerYou 267.9K 3 Addy Osmani.
Then, he founded the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching. Otherwise, you won’t be able to meet customer expectations—or worse, implement solutions that are technically not feasible or unsustainable.
That said, we would also advise you to avoid shared hosting or overly cheap services. You’ll need quick and efficient backup support when technical difficulties arise. I’ll also advise you to avoid going for domain names that have hyphens (like neil-patel-marketing.com) even when you get it at a dirt-cheap price.
If you work in Customer Success, then you’ve likely experienced the challenges of customers reaching out to you for their support-related needs – whether it’s technical troubleshooting or resetting a password. For urgent technical issues, they should contact Support. Be Upfront With Your Customer.
Of course, it’s more technical than that, but the simple truth is this: If you own a website, you need an SSL certificate. Bluehost uses Let’s Encrypt as the certificate authority, but almost all the technical legwork is off your plate. Cons: Some technical skill required for setup Recommended certificate renewal every 60 days.
Is SEO pagination on your technical SEO site audit checklist ? Finally, Semrush advises adding two or three internal links to every new article you publish. #6 If you can see the benefits of optimizing pagination for SEO but if you’re struggling to implement it, why not work with a technical SEO agency ?
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