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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. This isn’t a generic Marketing 101 course.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup. Manage Team Expectations – Balance transparency with the need to keep the team focused on building the business.

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Top 10 Mistakes Getting to $100M ARR with LaunchDarkly’s Co-founder Edith Harbaugh (Pod 668 + Video)

SaaStr

Founders are responsible for ensuring a startup always has enough money, setting the vision for the company, and driving things forward. Lesson #1: If You Aren’t Making Mistakes, You Aren’t In A Startup If you do things that always work and maintain the status quo, you’re likely at a major company like Microsoft. And it was true.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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8 Things You Think As A First-Time Founder That Just Ain’t So With Lattice CEO Jack Altman (Pod 662 + Video)

SaaStr

At nine figures in revenue and 550 people, the CEO of Lattice, Jack Altman, has seen every stage of building a startup. In this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Most of the time, a missing teams view or the ability to integrate with one more system isn’t the answer. It means they’re doing their job.

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Laura Klein on improving chemistry in product teams

Intercom, Inc.

Looking for an example of a happy, high performing product team? Rather than suggesting a model startup, advisor and author Laura Klein is likely to point you toward her favorite heist film. I was working with a bunch of different companies and teams of all different sizes. Balancing business goals with user needs.

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SaaS sales for startup leaders

Chart Mogul

Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. Your sales team may need to map out all potential targets and how to access potential buyers within those larger businesses. What does “Qualified really mean for your team?

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