From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)
SaaStr
SEPTEMBER 29, 2023
One of the open secrets behind a lot of great SaaS companies is going multi-product. When Lattice launched its engagement product in 2018, it had a humongous lift with almost double the quarterly booking rate overnight. But when they pulled it open, only 20% of the lift was explained by higher pricing. Company resourcing.
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