Who Should Marketing Report To? What 3,000+ Companies Actually Do (And Why It Matters)
SaaStr
JULY 14, 2025
What the Numbers Really Mean The Product-Led Growth Signal : The dramatic rise in marketing reporting to a CPO (3% → 21%) reflects the shift toward product-led growth strategies where marketing and product development are deeply intertwined. Brand marketers think in years; demand gen marketers think in quarters.
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