User Pilot

APRIL 11, 2023

Building an effective customer insights strategy is a vital part of any good product manager’s skillset. In this article, we’re going to unpack why a customer insight strategy is important, how to build one, and how you can use these insights to drive customer satisfaction (and a better product experience).

Strategy 76

Strategy Interviewing Development User Experience 76

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Intercom, Inc.

MARCH 11, 2021

Later is an Instagram marketing platform that allows users to be more strategic about how they plan, publish, and report on their social media content. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Scale Strategy 118

Teamgate

DECEMBER 20, 2019

Have you heard about email marketing? Are you looking for a website with excellent and high-quality content on email marketing? What is Customer Relationship Management (CRM) Strategy? Why not adopt a mobile CRM strategy for your organization today? Then SendX is your plug. What is Mobile CRM? What is Mobile CRM? .

Mobile 95

Mobile Strategy Technical Review Artificial Intelligence 95

User Pilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. In-app survey created in Userpilot.

Management 86

Management Software Development Engineering Market Research 86

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. Let’s look at each of his books in detail.

Management 86

Management Underperforming Technical Team Innovation Generative AI 86

SaaStr

SEPTEMBER 17, 2020

JFrog is the pioneer of Continuous Software Release Management, or CSRM. The market is estimated at about $22 billion. million shares at $44 each and they spiked about 47% — putting the market cap at $6.6 In other words, they got first-hand experience of the pains of software development. JFrog offered 11.6

New CTO 198

New CTO CTO Benchmarks Consulting 198

CloudGeometry

MARCH 22, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Devising new ideas and improvements that comprise your feature roadmap is at the root of your SaaS product strategy (more on that in the next section).

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

Stax

MAY 21, 2024

The key to successful marketing is knowing the product and establishing a relationship with your ideal clientele. Request Quote Understand Your Market Any successful seller or marketer knows that the first thing you have to do before you can sell these legal practice management systems is identify your target market.

Payment Solutions 88

Payment Solutions Payment Services Payments Software Review 88

SaaStr

JUNE 14, 2023

From its humble beginnings as a one-click dictionary solution to becoming an industry leader in RPA program development, UiPath’s story offers valuable insights for SaaS entrepreneurs looking to scale their own automation initiatives. From a marketing perspective, it was a flop.

Scale 194

Scale Artificial Intelligence Technical Review Software Review 194

Kraftblick

FEBRUARY 28, 2019

In Part 1 of our step-by-step guide, we talked about the creation of a marketing Discovery Plan and why SaaS companies need it. Analyzing the Marketing Teams of Competitors (via LinkedIn). We help software companies build lead generation systems. This step is necessary if you aim at content marketing. We have it all.

Strategy 58

Strategy Marketing SaaS Advertising 58

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Can Coding Bootcamp Help You Get a Job in Digital Marketing?

Payment Methods 108

Payment Methods Cybersecurity Payment Solutions Artificial Intelligence 108

OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. Since the response to our playbook has been so overwhelmingly positive, we wanted to follow up its release with a list of our favorite developer-focused sales and marketing resources.

Development 57

Development Marketing Sales Content Marketing 57

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

Incredo

NOVEMBER 19, 2019

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. And you are right.

Scale 188

Scale Sales Hiring SaaS Software Development 188

User Pilot

MARCH 19, 2024

A feature rollout is a software development technique involving a gradual release of new features and updates. Benefits of feature rollouts for product teams Back in the waterfall days, companies and software houses released new products only when they were ready. This changed when Agile software development came around.

Software Development 87

Software Development Scale Development Benchmarks 87

SaaStr

MAY 12, 2022

Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. . Developers come to CircleCI to use their services for free but the user needs increase as they build for commercial purposes. The transition to a usage-based model.

Scale 227

Scale Payments SaaS Payments Payment Services 227

Net-Results

SEPTEMBER 13, 2019

Modern marketing is similar in that you can rarely get away with planning out a multi-month project anymore. As you deploy parts of your strategy, you’ll get feedback from “the real world”. The Agile approach to marketing, just like in software development, allows you to shift based on the feedback you’re getting.

Marketing 40

Marketing Software Development Development Software 40

SaaStr

APRIL 16, 2023

Obviously, it’s a great product and great market, but things are different. It turned out that the virality was a tremendous lead gen engine, and we never had to spend a dime on marketing, but then it really took a salesperson to get the sale over the top. It certainly has its limitations, but I generally like it as strategy.

Scale 335

Scale Sales Hiring PayPal Development Team Review 335

CloudGeometry

APRIL 13, 2023

Why can’t we escape hands-on cloud operations work to unlock software development nirvana (aka frictionless, faster development and deployment processes)? Put another way: you could make your software stack serve both specific business needs and general-purpose platform tooling. Optimized software development throughput.

DevOps as a Service 130

DevOps as a Service Outsourcing Services Outsourced Development Cloud 130

SaaStock

MARCH 8, 2019

Jessie provides invaluable know-how to portfolio companies on cash flow, fundraising, and financing strategies. She is also an active tech investor in Asia, complementing the financing with business development insights. Her specialties are SME digitalization strategy, CRM and sales growth, and business process optimization.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time. Difference between growth vs marketing team? Marketing teams pay more attention to acquisition and conversion.

Scale 97

Scale Software Review SaaS Technical Review 97

Kraftblick

JUNE 26, 2019

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). Illustration of a content marketing funnel.

Outsourcing Services 76

Outsourcing Services Content Marketing Outsourced Development Software 76

User Pilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. While product development describes the process of creating the product itself (i.e.

Development 86

Development Software Review Sales Recruiting Technical Review 86

FastSpring

MAY 20, 2024

Choose a Partner Making the Same Investments In Subscription Management Brad admits that Stardock will always be in a position that keeps them from being “married to any single vendor,” and they know FastSpring isn’t the only merchant of record or subscription management tool on the market. And much more.

Payments 144

Payments SaaS Payments Merchant Services Payment Solutions 144

Scytale

DECEMBER 13, 2023

These CISOs are responsible for information security strategy and governance, risk management, compliance, threat intelligence, vulnerability management, and security awareness training across major companies. Skilled in Information Security, International Project Management, IT Service Management, and IT Strategy.

Technical Review 52

Technical Review Underperforming Technical Team compliance Automotive 52

Scytale

DECEMBER 13, 2023

These CISOs are responsible for information security strategy and governance, risk management, compliance, threat intelligence, vulnerability management, and security awareness training across major companies. Skilled in Information Security, International Project Management, IT Service Management, and IT Strategy.

Technical Review 52

Technical Review Underperforming Technical Team compliance Automotive 52

User Pilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Responsibilities of a SaaS product manager Perform market and user research.

Management 40

Management Software Review SaaS Technical Review 40

User Pilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. They earn more than developers, astronauts, and even attorneys, but less than surgeons. They have more responsibilities and independence in setting strategy and making product decisions.

VP of Engineering 90

VP of Engineering Management Underperforming Technical Team Compensation 90

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! NPS scores or bug reports).

Data 75

Data Social Media Customer Lifetime Value Acquisition 75

Valerian Tech

DECEMBER 30, 2022

This includes developing and implementing technology strategies, managing IT infrastructure and resources, and staying up-to-date on the latest technological developments and trends. This includes identifying new technologies and innovations that can help the company achieve its goals and stay competitive.

Fractional CTO 52

Fractional CTO CTO Hire Part-Time CTO CTO 52

User Pilot

JULY 18, 2023

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Software Review 82

Software Review Software Management Azure 82

Totango

OCTOBER 12, 2022

The answers revealed that customer success teams are enterprise-wide collaborators—engaging with product management, sales, marketing, operations, and services and support departments. Developing a winning strategy.

Customer Success 111

Customer Success Churn Enterprise Trends 111

How To Buy Saas

FEBRUARY 29, 2024

Software-as-a-service (SaaS) is one of the transformative services in the modern digital landscape. The SaaS development market evolves rapidly and, according to Fortune Business Insights, by 2030, will reach 908 billion dollars. In the realm of SaaS development , the company achieved some impressive results.

DevOps as a Service 40

DevOps as a Service Development Technical Review Blockchain 40

User Pilot

MAY 7, 2024

Leanplum is the best in-app messaging strategy optimization platform. To help you narrow your decision, here are 10 of the best in-app messaging platforms in the market this 2024! It empowers marketers with AI-driven insights to create omnichannel customer interactions. Intercom is the best chatbot tool for in-app messaging.

Software Review 79

Software Review Technical Review Software Scale 79

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. In short, it’s important that marketers stay on target. The need to create personalized marketing messages isn’t new; it grew as a natural extension of the dot-com boom.

Scale 68

Scale Marketing Sales Hiring Benchmarks 68

User Pilot

OCTOBER 26, 2023

Calculating software ROI is crucial for informed decision-making for technology investments. It also helps justify software implementation costs, decide between in-house and third-party solutions, and assess software performance. Assess estimated returns over the software’s whole lifetime.

Outsourcing Services 95

Outsourcing Services Software Outsourced Development SaaS 95