The Daily Egg

OCTOBER 21, 2022

The post 7 Strategies for Ecommerce Content Marketing appeared first on The Daily Egg. Ecommerce has been a huge industry for years, and it’s only going to get bigger. And while the popularity of online shopping.

Content Marketing 161

Content Marketing Strategy Marketing 161

SaaS Metrics

APRIL 15, 2024

However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business? Read more The post How to Create a Marketing Strategy for a Small Business first appeared on SaaS Metrics.

Strategy 52

Strategy Marketing Business Metrics 52

Baremetrics

APRIL 12, 2024

Knowing how to balance outbound vs. inbound marketing efforts for your SaaS marketing strategy is essential during the GTM stage.

Strategy 52

Strategy Marketing SaaS 52

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. And your CAC target defines your GTM strategy.

Scale 231

Scale Strategy Scaling Outbound Sales Team 231

Tom Tunguz

DECEMBER 27, 2021

Ten years ago, startups pulled capital from the capital markets. I call these mark-to-market rounds. I call these mark-to-market rounds. Mark-to-market rounds press private markets closer to public markets in three ways. Second, mark-to-market rounds offer secondary. link to 100x ARR).

Startup 236

Startup Strategy Marketing Entertainment 236

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

The Daily Egg

SEPTEMBER 24, 2019

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Today, however, marketing is more complicated. People don’t want to be marketed […].

Strategy 279

Strategy Marketing 279

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers.

Retention 98

Retention Strategy Marketing SaaS 98

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. Community — This can be marketing or customer-led.

Scale 218

Scale Strategy Marketing Education 218

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

Predictable Revenue

FEBRUARY 14, 2022

Digital marketing expert Shiv Gupta shares two outbound sales strategies for LinkedIn that helped his company generate an additional 25-30% in revenue. The post Top 2 LinkedIn Strategies To Generate More Revenue appeared first on Predictable Revenue.

Revenue 317

Revenue Strategy Sales Marketing 317

SaaStr

SEPTEMBER 1, 2021

Sales and marketing must work together cohesively to produce optimal results. But aligning the strategy is easier said than done. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. Strategy is a Living Conversation.

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Revenue Strategy Marketing Interviewing 197

User Pilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

SaaStr

MAY 25, 2021

At least a few times a week, I am sent a deck or exec summary that includes an “Exit Strategy” The slide sometimes references a nice acquisition by an adjacent company, or a prior competitor or player in the space. Apple is closing in on a Two Trillion Dollar market cap. But is that a strategy ?

Strategy 302

Strategy Acquisition Startup Metrics 302

User Pilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. Word-of-mouth marketing relies on product virality and network effects. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition.

Strategy 100

Strategy Business SaaS Customer Lifetime Value 100

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Predictable Revenue

AUGUST 22, 2022

These 7 consultative selling strategies will help you stand out from the competition. The post Consultative Sales Approach Strategies appeared first on Predictable Revenue. What is consultative sales and how can it help you win more business?

Consulting 248

Consulting Strategy Sales Revenue 248

SaaStr

FEBRUARY 8, 2024

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 223

Marketing Scale B2C B2B 223

SaaStr

FEBRUARY 1, 2024

Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. It happened almost everywhere the past few years But marketing is your future.

Scale 237

Scale Marketing SaaS Scaling 237

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Strategy 143

Strategy Social Media Marketing Technical Review 143

How To Buy Saas

FEBRUARY 13, 2024

This entity is a testament to market prowess and a diverse catalog of offerings. A meticulously crafted marketing framework, engineered for growth and subject to relentless refinement. This narrative isn’t just a testament to exponential growth; it’s a case study in strategic insight shaping a market’s ecosystem.

Strategy 52

Strategy Marketing Mobile Pricing 52

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data 98

Data Strategy Marketing Software Review 98

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions.

Enterprise 258

Enterprise Marketing Sales SaaS 258

Nimble - Sales

JANUARY 19, 2024

In today’s digitally-driven marketing landscape, Customer Relationship Management (CRM) systems have emerged as pivotal tools for fostering customer relationships and driving business growth. The CRM industry, […] The post 5 Key Strategies for Using CRM in Marketing Campaigns appeared first on Nimble Blog.

Strategy 67

Strategy Marketing Software Sales 67

Intercom, Inc.

JUNE 1, 2018

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. Choosing a tactic for your addressable market.

Startup 201

Startup Strategy Marketing Social Media 201

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

SaaStr

SEPTEMBER 24, 2023

Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. What’s your core stack of apps today?

Marketing 252

Marketing Leadership Engineering Enterprise 252

The Daily Egg

APRIL 1, 2021

Without a CRM strategy, you won’t be able […]. The post CRM Strategy – The Complete Guide appeared first on The Daily Egg. But adoption does not necessarily guarantee success. It’s not even just about investing in the right software; your CRM efforts could still fail for a number of reasons.

Strategy 363

Strategy Investment Software Business 363