Intercom, Inc.

JANUARY 14, 2019

Fittingly, the team’s selections crossed a range of publish dates, subjects and structures; from 1970’s era technical guidance on improving one’s own writing, to the latest and best thinking from the team at Google Ventures on how to make more time for what’s meaningful in your life. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ).

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Mucker Capital

JUNE 12, 2024

There are business media sites like Harvard Business Review where you can license content that fits your space. Interviews: Conduct interviews with SMEs to extract the knowledge they have and publish their insights.

Content Marketing 52

Content Marketing AI Search Marketing Social Media 52

User Pilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

Development 105

Development Software Review Sales Recruiting Technical Review 105

User Pilot

JULY 13, 2022

Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round. Hacker Noon blog articles deliver a wealth of technical insights. First Round’s The Review.

Technical Review 98

Technical Review Management Leadership Systems Review 98

User Pilot

JUNE 20, 2023

Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Look at how they price and market their product.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Intercom, Inc.

JANUARY 20, 2021

When we created our best practices guide to using Product Tours , we interviewed relevant teams – like our Product Marketing and Customer Engagement teams – to learn how they were using Product Tours to proactively inform, educate, and onboard new users. And chances are your team are using it in creative ways.

Scale 232

Scale Technical Review Education Customer Support 232

User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. Interviews. Product trials. Focus groups. Each method has its benefits.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

User Pilot

FEBRUARY 28, 2023

TL;DR Customer feedback is all the insights and opinions you get from users about their customer journey experience and interactions with your product. Active feedback is intentionally solicited from users, for example through interviews or surveys, while passive feedback is provided by users at times and places that are convenient to them.

Scale 98

Scale Management Technical Review Onboarding 98

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Trending content and user sentiment analysis can provide valuable insights into your target market. How to collect early product feedback?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Sales Hacker

NOVEMBER 16, 2020

If you’re not a big fan of lost deal reviews, or if you’ve heard mixed reviews about them, I’m not surprised. Many of us have experience with lost deal reviews that degenerated into finger-pointing and arguments, not commitments to act. I recommend: Outsourced buyer interviews with a clustered model. Choosing Your Scope.

Outsourcing Services 102

Outsourcing Services Data Interviewing Technical Review 102

OpenView Labs

FEBRUARY 27, 2019

Early on, I also realized that I have a knack for articulating technical information in a way that business people can understand. It allows me to see a problem, figure out how to solve it technically and then effectively explain it to people who might not be quite as tech savvy. Pricing – Finding the Sweet Spot.

Technical Review 73

Technical Review Pricing Data Marketing 73

SaaStr

JULY 8, 2020

350: Neha Sampat is the Founder and CEO @ Contentstack, a modern content management system bringing business and tech teams together to deliver personalised, omnichannel experiences. Why did Neha decide to build out so much of the tech team well outside of the Bay in a town outside of Mumbai? Harry Stebbings. Neha Sampat.

Scale 206

Scale Technical Review Technical Advisors Sales Hiring 206

User Pilot

JULY 11, 2023

Jonathan McKay’s talk on how big tech brands offer amazing customer service. Best customer experience videos in user onboarding If you work in customer success and product marketing, learning about user onboarding is an essential part of your job. Yves Van Vaerenbergh’s speech about terrible customer service. Keeping it real.

Technical Review 97

Technical Review Onboarding Mobile Retention 97

SaaStr

NOVEMBER 16, 2020

How can one determine a closer in the interview process? Below, we’ve shared the transcript of Harry’s interview with Andy. A much beloved product, that I’m sure we all engage with, and the CEO who runs this incredible company joins us. Andy MacMillan: I started my career in tech actually as a developer.

Sales Hiring 199

Sales Hiring Scale Leadership Technical Review 199

Neil Patel

OCTOBER 24, 2020

Let’s start by reviewing how you can find the best consultant for your company. How to Find a Good Consultant – Getting the Interviewing Process Right. Additionally, they should have applicable certifications and technical knowledge. Question about tactics and various marketing channel s for boosting customer engagement.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

User Pilot

OCTOBER 20, 2023

Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. You can collect feedback for analysis through in-app surveys, online reviews, social media mentions, and customer interviews. Source: G2.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

Sales Hacker

FEBRUARY 13, 2020

There is a tremendous amount of selling that happens behind closed doors, and your marketing has to reflect that buyer questions of “ Why Change? ” … “ Why Now? ” … “ Why You? ”. Takeaway: The role of product marketing is more complex/nuanced if you are selling to enterprise. Make sure you have clear messaging that.

Sales Hiring 72

Sales Hiring Enterprise Technical Review SMB 72

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. Our product and tech teams will work on the most requested improvements to be included in our 2020 roadmap.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Intercom, Inc.

APRIL 28, 2022

It doesn’t take into account third-party review sites, peer-to-peer recommendations, or word-of-mouth; the handover process is messy and puts teams at odds with each other, and more often than not, it rewards high quarterly numbers rather than providing a good customer experience. They could go to your website and look at your product.

Scale 118

Scale Technical Review Scaling Retention 118

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. Our product and tech teams will work on the most requested improvements to be included in our 2020 roadmap.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

SaaStr

DECEMBER 23, 2020

As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy. Prior to that, she was the Vice President of Advertising Technologies at Amazon’s A9. Harry Stebbings.

VP of Engineering 243

VP of Engineering Software Review Technical Review Underperforming Technical Team 243

SaaStr

SEPTEMBER 19, 2019

I just thought there should be a way to get their customers to review them on the sites that matter. And Dennis and I started the company because we saw a huge need for local businesses to get reviews online, and nobody was doing it. So everyday we were getting feedback and actually building that into our product.

Scale 114

Scale Sales Hiring Software Review Scaling 114

Kellblog

DECEMBER 27, 2021

Let’s start with a review of my 2021 predictions, keeping in mind one of my favorite quotes, often misattributed (including by me) to Yogi Berra : “predictions are hard, especially about the future.” ” Kellblog 2021 Predictions Review. Tech flight happens, but with a positive effect. Tech bubble relents.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

SaaStr

MAY 24, 2019

Below, we’ve shared the full transcript of Harry’s interview with Andrew Filev. I was personally responsible for my action, to any concurrent projects on the delivery side, I was responsible for managing digital marketing, recruiting. It’s not a typical tech venture. Andrew Filev. Andy Wilson.

Sales Hiring 145

Sales Hiring Scale SMB Sales Recruiting 145

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. How to: Put the word out.

Sales Hiring 85

Sales Hiring Sales Recruiting Sales Technical Review 85

SaaStr

SEPTEMBER 3, 2019

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

OpenView Labs

AUGUST 20, 2019

Qualitative Interviews: Building on the segmentation exercise, the team then conducted more than thirty in-depth interviews with existing customers and prospects. The goal was to get some clear insight into people’s perceptions of the product, more detail on survey use cases and direct feedback on proposed pricing and packaging models.

Pricing 42

Pricing Development Team Review Technical Review Software Review 42

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

Intercom, Inc.

JANUARY 14, 2021

How to use technology to create something. But the consulting experience was interesting because I realized that technology is just one part of it – to have a big impact and to build something that’s going to touch many people or solve something important, I need to understand the world and the business side.

Strategy 225

Strategy Scale Systems Review Technical Review 225

SaaStr

APRIL 25, 2019

This is more technical question. And then you join the light side as a tech founder. You guys won Tech Crunch Disrupt in 2012. Some incredible VOIP technology infrastructure, a phenomenal team, and actually Keith is around here. So it reminds you that the world, especially in technology, is very small.

Acquisition 149

Acquisition Technical Review Systems Review AI 149

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Airlines 164

Airlines Technical Review Subscription Payment Features 164

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. There’s a bad review on my profile. And I hear this a lot, startups is 99% people and 1% technology.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. Sometimes, marketers fall into the trap of “selling mode” and neglect the need for a refined call to action focused on the product or service’s value to the end user. Sign up now.”

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Scale 68

Scale Sales Hiring Marketing Sales 68

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

SaaStr

FEBRUARY 22, 2019

So he’s going to have an interview, and a reverse interviews, the use case is in he’s going to meet all the team the manager and the team and then if he adds all these steps you will spend half a day or one-day intermission in the company. This is very technical. And that was all our day to day.

Sales Hiring 114

Sales Hiring Scale Sales Recruiting Company Culture 114

Sales Hacker

OCTOBER 7, 2019

Now, without further ado, my interview with Alison Wagonfeld, CMO of Google Cloud. Alison Wagonfeld is the chief marketing officer for a little company called Google, specifically for Google Cloud, representing both the Google Cloud Platform and G-Suite. Outreach has your back. About Alison Wagonfeld and Google Cloud.

Cloud 44

Cloud Artificial Intelligence Scale GCP(Google Cloud Platform) 44