Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 75

Product Marketing Scale Sales Hiring Sales Recruiting 75

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

OpenView Labs

AUGUST 31, 2021

Employee exit interviews have a reputation for being some of the trickiest conversations to navigate in the workplace. We tapped some experts in the OpenView network for their tips on how to nail exit interviews so that they’re a productive experience for everyone involved. . “We Chris Raethke, CEO @ Notiv.

Interviewing 72

Interviewing Company Culture Leadership Engagement 72

Kellblog

JUNE 28, 2020

Just a quick post to plug my upcoming appearance on a podcast / live interview hosted by PMM Hive , a product marketing community that was recently launched by my old friend and colleague Crispin Read , and that’s already loaded with some superb product marketing content. Check it out.

Interviewing 96

Interviewing Marketing Strategy Product Marketing 96

Chart Mogul

MAY 18, 2021

Here’s the episode: Related posts: How do you know when you’ve reached Product-Market Fit? How to Run Sales in the Era of Product-Led Growth. But now evaluating and adopting new technology is less intimidating to industries that have traditionally – for one reason or another – not been cloud first. Brendan Sweeney.

Product Marketing 59

Product Marketing Marketing Interviewing Cloud 59

CloudKettle

DECEMBER 9, 2021

Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. CloudKettle’s CEO Greg Poirier recently caught up with Katrina for a discussion about how she got started in SaaS, the challenges facing marketers today, and what she sees for the future of customer engagement.

Interviewing 52

Interviewing Engagement Product Marketing SaaS 52

Chart Mogul

MAY 18, 2021

But now evaluating and adopting new technology is less intimidating to industries that have traditionally – for one reason or another – not been cloud first. Brendan Sweeney.

Product Marketing 52

Product Marketing Marketing Interviewing Cloud 52

OPEXEngine

APRIL 12, 2022

The other day a founder asked me about interviewing because a candidate had described me as “a great interviewer,” and she wanted to know why. I find interviewing and recruiting difficult, have made plenty of mistakes over the years, and the consequences of those mistakes are invariably painful. And for that matter, so did I.).

Sales Recruiting 40

Sales Recruiting Sales Hiring Interviewing Finance 40

Tom Tunguz

OCTOBER 7, 2015

While the ultimate use of the data might differ, the actual investigations and interviews are remarkably alike. During a typical diligence process, we will interview customers and might ask them questions like these: How did you hear about the product?

Product Marketing 114

Product Marketing Development Team Review Software Review Startup 114

For Entrepreneurs with David Skok

FEBRUARY 18, 2020

I recently did a podcast interview with Harry Stebbings of “The Twenty Minute VC” where we talked about the 9 step model for how B2B startups need to get through product/market fit, and then how they should go about finding a repeatable, scalable, and profitable growth process.

Interviewing 343

Interviewing B2B Startup Product Marketing 343

OpenView Labs

AUGUST 3, 2020

Editor’s note: This article is part four of a four-part series that covers the most crucial product marketing activities for an early-stage startup. And all heads typically turn toward a marketing leader or marketing team. Help drive a process of alignment between your marketing and product marketing team and/or leads.

Product Marketing 71

Product Marketing Startup Scale Marketing 71

SaaStr

MARCH 28, 2021

But here’s my list of things I don’t think you should do, almost always, in SaaS/B2B: Committing for less than 24 months to get to product-market fit. You’ll run out of money, time, commitment and more, if all the founders don’t commit to 24 months to get to product-market fit. Don’t Forget the 20 Interview Rule.

Sales Hiring 274

Sales Hiring Interviewing B2B Product Marketing 274

SaaStr

JANUARY 30, 2023

Deel overcame these challenges by taking care of these four things: Finding a product focus When Deel got accepted by Y Combinator in 2019, everyone loved the idea but hated the product. You may have a one-person representative in each continent who does the job of an SDR, closes deals, takes care of partnerships, marketing, and more.

Sales Hiring 209

Sales Hiring Payment Services SaaS Payments Scale 209

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. It was interesting because they got to interview a bunch of customers and sales executives.

Cloud 217

Cloud Scale AWS AI 217

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. User interviews Website analytics Product analytics , and more. However, you may not be able to interview every user in your user base.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

Brian Balfour

SEPTEMBER 26, 2017

Get the customizable Growth Interview Prep Worksheet that accompanies the post here. You walk into your growth interview after hours of preparation. But there’s one big problem you’ve overlooked - the interview isn’t actually about you. They all tie back to this one core error - thinking the interview is about you.

Interviewing 65

Interviewing Retention Metrics Social Media 65

SaaStr

MAY 6, 2021

She decided to take some time off to regroup and thought about what exactly she wanted: a company that’s reached product-market fit but needs to grow, a disruptive technology, and a founder-CEO that would be like a partner. She used her interviews with investors to find out how they really felt about the product and their why.

Sales Hiring 216

Sales Hiring Sales Recruiting Interviewing Revenue 216

SaaStr

SEPTEMBER 11, 2020

The engagement may last a few months and involve extensive interviews and online research (yes, lots of Googling!) . Then a central group, which is usually the product marketing team, can curate it.” . One of the most effective ways to attack a market with a SaaS product is to give a tool to someone who is tool-less.”.

AI 259

AI Consulting Interviewing Innovation 259

Chart Mogul

MAY 18, 2018

This week: An excellent "lessons learned" post from the team at Ghost, plus two important views on the role of product marketing in a modern business. The competition is fierce and unless you know exactly what your team needs, you’ll be doing phone screens and interviews until the (purple) cows come home.”

Product Marketing 40

Product Marketing Marketing SaaS Interviewing 40

User Pilot

JUNE 20, 2023

Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. User interview prep sheet.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

OpenView Labs

OCTOBER 29, 2019

Editor’s Note: This article is Part One of a four-part series that covers the most crucial product marketing activities. . I recently presented at Venture Lane , a curated startup hub for early-stage startups, to share more about Product Marketing and how it relates to an early-stage startup. This is all great.

Product Marketing 40

Product Marketing Development Marketing Scale 40

User Pilot

APRIL 17, 2024

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. Enterprise : Custom pricing. Amplitude’s pricing.

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

User Pilot

NOVEMBER 9, 2023

The metrics to calculate your levels of customer satisfaction include retention rate , customer lifetime value, NPS , CES, CSAT, and product-market fit. Reaching out to users for 1-on-1 interviews and getting more detailed feedback about their satisfaction levels. Product-market fit.

Customer Lifetime Value 105

Customer Lifetime Value Software Review Interviewing Retention 105

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

User Pilot

JANUARY 29, 2023

Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP. The process is also necessary to maintain the product-market fit. To achieve that, you need a minimum delightful product.

Management 98

Management Underperforming Technical Team Interviewing Scale 98

For Entrepreneurs with David Skok

FEBRUARY 18, 2020

I recently did a podcast interview with Harry Stebbings of “The Twenty Minute VC” where we talked about the 9 step model for how B2B startups need to get through product/market fit, and then how they should go about finding … The post 9 Steps to Repeatable, Scalable, and Profitable Growth appeared first on For Entrepreneurs.

Interviewing 130

Interviewing B2B Startup Product Marketing 130

Intercom, Inc.

JUNE 10, 2020

You therefore control how fast you build Product Judgment by deciding how often you personally observe and talk to your customers. These experiences, whether it is observing someone use your product, or interviewing them about your product, need to be wide ranging. Product Judgment and domain knowledge.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

User Pilot

APRIL 6, 2023

Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit. First, it delays the product launch. Finding the product-market fit.

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. How easy is our product to use?

Underperforming Technical Team 103

Underperforming Technical Team Scale Interviewing Social Media 103

User Pilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

Marketing 105

Marketing Scale Market Research Interviewing 105

User Pilot

APRIL 19, 2024

Interviews. Product trials. Market research uses primary market research as an essential tool. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. Focus groups. Each method has its benefits.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

MAY 5, 2021

Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. Your primary focus in the earliest days of the company is achieving product-market fit. In most cases, this stage doesn’t require a dedicated product executive. This was the catalyst for product operations.

Strategy 264

Strategy Scale Innovation Interviewing 264

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

MARCH 5, 2021

The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit. If your product is selling at such a reliable rate, with consistent growth over multiple quarters, you’re probably at this point. When Garrett interviewed Alex, his challenge was to hire 30 reps within the first 30 days.

Sales Recruiting 164

Sales Recruiting Sales Hiring Scale Sales 164

SaaStr

AUGUST 26, 2020

This is the trap I find a lot of CEOs with early product-market fit fall into. At least, begin the interviewing process the month you realize new bookings growth isn’t accelerating anymore without a VP of Sales. Are your new bookings still growing ? And are they growing fast enough?

Sales Hiring 264

Sales Hiring Sales Recruiting Scale Sales 264