SaaStr

AUGUST 27, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. What’s the number one top new app you’ve added the past year? Success in bringing new and acquired products to market across customer segments, product categories, and verticals.

compliance 231

compliance Engagement Strategy Marketing 231

SaaStr

SEPTEMBER 26, 2023

When the internet first came about, a lot of traffic was more salacious then, too, so it’s nothing new. On the consumer side, it’s about having fun and doing and creating something new. We expect even better results in a new generation of AI apps. A large percentage of traffic for Generative AI is more salacious.

AI 277

AI Generative AI Venture Capital SaaS 277

SaaStr

JUNE 29, 2023

Many net-new purchases are for data security, compliance, risk management, and AI-powered tools. AI-Powered Tools: AI-related purchases in Q1: Made up 41% of new investments in Q1. As a result, we’re seeing SaaS companies develop new pricing strategies.” So, what’s driving these purchasing trends? weakest link.

VP of Engineering 262

VP of Engineering Trends Cybersecurity Sales Hiring 262

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Key Takeaways.

Outsourced Development 240

Outsourced Development Mobile Pricing Software Development 240

SaaStr

DECEMBER 3, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. What’s the number one top new app you’ve added the past year? Super new, but totally game-changing. #4. What’s your core stack of apps today?

Consulting 209

Consulting Enterprise Sales Engagement 209

SaaStr

FEBRUARY 10, 2023

75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button or issue the RFP: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research. Well before they even talk to a sales rep.

Enterprise 267

Enterprise Software Pricing Branding 267

Totango

JANUARY 3, 2024

Now, as we step into a new year, we’re witnessing an evolution of customer success, and there’s a new and improved Totango to help enterprise business leaders deliver business results and drive customer outcomes. By consistently reinventing ourselves, we ensure we’re always ready to meet your business needs.

Software Review 112

Software Review Scale Customer Success Innovation 112

SaaStr

APRIL 9, 2024

The Top 3 AI Buckets About 70% of what we see today falls into three categories. With IBM, they have internally adopted AI across the entire organization, touching all of these categories. They got it fully integrated and running on Ovum’s website in a matter of weeks. You need to be open.

AI 244

AI Outsourcing Services Outsourced Development Government 244

SaaStr

NOVEMBER 10, 2021

10 new products this year. 450+ integrations. You know this, but doing “all the integrations” can be a killer winning strategy. #7. Datadog may have revolutionized observability and other categories, but it didn’t change how you set up a sales team. More product, more products, more products.

Scale 339

Scale Cloud Enterprise Scaling 339

SaaStr

FEBRUARY 8, 2022

If you add a ton of value for a key partner, be it a consultancy, an agency, an integration partner, etc. This has always worked in some categories since the dawn of the Web. Buyers attend the #1 events in each category, at a minimum. To learn what new products are out there. It builds awareness. Events and tradeshows.

Marketing 301

Marketing Scale Content Marketing Consulting 301

SaaStr

JANUARY 3, 2024

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. Services is projected to be one of the fastest growing categories of 2024.

AI 152

AI SMB compliance Sales Hiring 152

Totango

NOVEMBER 15, 2023

With robust integrations , pre-built customer success programs , and best practices integrated into the software, Totango empowers enterprise businesses and cross-functional teams to accelerate customer outcomes and provide quick time-to-value, as evidenced by the glowing feedback from TrustRadius reviewers.

Customer Success 113

Customer Success Software Review Technical Review Enterprise 113

User Pilot

MARCH 27, 2024

Combined menus that integrate within primary navigation, expanding for detailed access and maintaining user focus. HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. Amplitude provides a side panel for historical navigation and resource discovery.

User Experience 102

User Experience Pricing Engagement Mobile 102

SaaStr

MARCH 3, 2021

In SaaS, usually one of 5 things enable a new vendor to break-out in a crowded space: 10x better at One Important Thing. Many founders get this wrong however, and build a key feature that is indeed 10x better — but not one important enough to pick a raw new vendor to get. Twilio, Stripe, New Relic, etc. Vendors that do can win.

Marketing 352

Marketing Scale Branding Enterprise 352

SaaStr

JANUARY 31, 2023

However, the right partner could help propel you toward new customer segments and expand your market potential. Targeted expertise from category leaders and their executives. Y Combinator + HubSpot track): This can be great for the brand overall Foothold Investments for M&A What’s In It For Corporates?

Investment 227

Investment Startup Branding Acquisition 227

Tom Tunguz

JULY 30, 2020

Each team, using their data systems, develops their proprietary data products: analyses, dashboards, machine learning systems, even new product features. Monitoring and testing the data to ensure data consistency & integrity over time. Innovators in this category include Preset, Streamlit, and Tecton among others.

Trends 339

Trends Data Machine Learning Artificial Intelligence 339

Totango

SEPTEMBER 22, 2023

we’re accelerating the motion to customer success-led growth by introducing two new partnerships and nine technology integrations into the Totango software and ecosystem. And, CS has the technology and customer data to feed product, sales, and marketing with the integrated insights to drive innovation forward.

Enterprise 114

Enterprise Revenue Scale Innovation 114

Kellblog

AUGUST 27, 2022

In extreme distillation, Play Bigger argues: Category kings (companies who typically define and then own categories in the minds of buyers) are worth a whole lot more than runner-ups. Therefore you should be a category king. Because it’s ultimately about value creation which is, after all, exactly what VCs do.

Strategy 135

Strategy Marketing Startup Customer Success 135

User Pilot

MAY 7, 2024

You can use these to either create in-app experiences for existing users or onboard new users. It includes all the features from the Starter and Growth plans plus access to premium integrations , priority support, custom roles/permissions, etc. Userpilot UI patterns. Image from UserGuiding.

Software Review 60

Software Review Software Scale Onboarding 60

Totango

NOVEMBER 8, 2023

With product usage data from Pendo and Mixpanel now integrated into Totango, product management and CS teams can work together to define and deliver adoption campaigns that increase the usage of the most valuable features. Looking for a different integration? Check out our full list of technology partners or request a new integration.

Data 92

Data Finance Enterprise Interviewing 92

Tom Tunguz

MARCH 28, 2021

UIPath, leaders in the Robotic Process Automation (RPA) category, filed their S-1 last week , revealing an impressive business. In addition, 70% of new bookings in 2021 originated from expansions. UIPath offers software to build robots, programs that automate repetitive work.

Payment Services 359

Payment Services Metrics Payment Solutions Payments 359

Totango

OCTOBER 18, 2023

G2, the software industry’s largest and most trusted marketplace, unveiled its 2023 fall report, and Totango earned a staggering 49 badges, including 31 category leader badges. It’s that time! Totango accelerates revenue retention and customer growth Last month at Totango Live! , vital business trends) and externally (i.e., customer health).

Business 102

Business Software Review Technical Review Retention 102

User Pilot

FEBRUARY 20, 2024

Choose an email marketing platform for automation : Select a tool that supports segmentation, automation, A/B testing , and integration with your tech stack. Integrate data with the email marketing tool : Ensure your platform integrates well with other systems for up-to-date user data. Creating a welcome survey with Userpilot.

Marketing 90

Marketing Customer Lifetime Value Technical Review Software Review 90

BetterCloud

FEBRUARY 6, 2024

The economic shift jolted us all into a new era defined by an increased scrutiny on SaaS adoption and management. A year of innovations The past year brought more new product enhancements and innovations than ever at BetterCloud. The last 12 months were a defining period for many companies and IT teams.

Software Review 52

Software Review Software Innovation Operational efficiency. 52

IT World

OCTOBER 12, 2022

Microsoft has launched Microsoft Syntex, a rebranding of the application as the company transforms it into a set of content apps, low-code tools and services that uses AI to streamline how organizations work with content.

AI 115

AI Azure Management Cloud 115

Frontegg

DECEMBER 21, 2022

G2’s Winter 2023 Reports are here and we are thrilled to announce that Frontegg has been awarded a total of 42 badges including Leader rankings in the CIAM (Customer Identity and Access Management) category for Best Support, Easiest To Do Business With, and Highest User Adoption amongst many others. High Performer Across Multiple Categories.

Technical Review 94

Technical Review Software Review Systems Review New CTO 94

Mucker Capital

APRIL 2, 2024

Buyers may not be able to quantify their existing cost structures or full understand how new solutions can make a difference. Buyers may also struggle to justify investments in new purchases and to convince their leadership team of the worth. Four Main Categories Where Pain Can change to Value. This approach involves: 1.

Sales Recruiting 52

Sales Recruiting Technical Review Enterprise Cybersecurity 52

Sales Hacker

DECEMBER 1, 2023

UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.). For example, winning the Category Creator award from Pavilion and G2 , and being in the list of Vendr Top Q3 Net New Purchases.

Scale 87

Scale Outsourced Development Technical Review Acquisition 87

Intercom, Inc.

SEPTEMBER 21, 2021

Learn how to future-proof your support tech stack with our new guide. Luckily, with increasing market pressures comes new opportunities to reinvent. The next industry-defining category – conversational support – has arrived and it’s already reshaping the customer support experience.

Consulting 118

Consulting Customer Support Churn Trends 118

SaaStr

JULY 18, 2019

This probably is mostly true, especially since 70% of the top SaaS companies are really just new versions of old, established categories. About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software. But sometimes, you really are something new. Or so different, that it’s basically new.

Headcount 212

Headcount Enterprise Pricing Onboarding 212

SaaStr

APRIL 12, 2023

Generative AI has taken the world by storm, and VCs and SaaS founders are looking at new opportunities it can bring. Layer Opportunity Training Cost Reduction From millions to pennies: Building app-specific integrated circuits. Foundational Model New capabilities through scale (ex. GPT, Llama).

Generative AI 198

Generative AI AI Machine Learning Artificial Intelligence 198

Intercom, Inc.

JUNE 2, 2021

Our SVP of Product, Paul Adams, describes innovation as building something new, different, and better. Before we start a project, we usually consider potential innovation within the latter two categories – product strategy and execution. Example 2: WhatsApp integration. There are projects that sit in the middle as well.

Innovation 251

Innovation Investment Sales Recruiting Strategy 251

User Pilot

MARCH 25, 2024

GA4 supports multiple report types grouped into 4 categories: Acquisition , Engagement, Monetisation, and Retention. Within each of the categories, you can find the Overview report, where you can track the main site search metrics (like average session duration), and product KPIs. New User Activation dashboard in Userpilot.

Software Review 85

Software Review User Experience Technical Review Metrics 85

Intercom, Inc.

JULY 15, 2021

Luckily, Intercom has a number of apps and integrations that help generate more leads and allow sales reps close more deals, faster. There are a number of integrations that make this a snap. View other CRM integrations. All of our newest additions are highlighted in the New & Noteworthy section. Salesforce.

Engagement 232

Engagement Communication Sales Innovation 232

BetterCloud

MARCH 29, 2024

BetterCloud named a leader in 30+ G2 Grid Reports We are so excited to share that BetterCloud has been named a Leader in the Spring 2024 G2 Grid Report® for SaaS Operations Management , the Enterprise Relationship Index for User Provisioning and Governance Tools , and 30 additional categories ! Mid-Market (51-1000 emp.)

Software Review 52

Software Review Technical Review Government Operational efficiency. 52

User Pilot

MARCH 14, 2024

When creating a new path exploration report, a window like the one below appears. Apart from the 4 dimensions listed by default (Event name, Gender, Country, Device category), you can add others from various categories by clicking on the plus button. Breakdown by device category. Default path exploration report.

Underperforming Technical Team 104

Underperforming Technical Team Metrics Mobile User Experience 104

User Pilot

MAY 9, 2024

Better competitive edge , making it easier to attract new customers. 12 ways to turn regular users into happy, loyal customers: Onboard new users with interactive walkthroughs. Satisfied customers tend to make more purchases over time, participate in loyalty programs, and try new offerings. Better retention rates.

Customer Lifetime Value 59

Customer Lifetime Value AI Search Benchmarks Onboarding 59