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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

How many software review sites are you present at? Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. And you know why people are subscribing to your software.

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Marketing Automation For Growth Teams: Your Go-To Guide

User Pilot

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105
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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena.

SaaS 111
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How to Maximize SaaS Revenue Through Effective Upselling

Inturact

Many SaaS companies are leaving money on the table by not mastering this crucial skill — upselling, the process of encouraging customers to upgrade or expand their current subscriptions. They're using your software, they're familiar with your interface, and they trust your brand. Think about it.

Revenue 105
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PLG Marketing: How Product-Led Strategy Drives Marketing Success

User Pilot

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

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Top 9 Behavioral Analysis Software Tools of 2025

Full Session

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. These user behavior tools give detailed insights into how users navigate web and mobile apps.