Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 86

Travel Systems Review Growth Marketing Social Media 86

Tom Tunguz

APRIL 21, 2016

A partner at Simon-Kucher partners, the pre-eminent pricing consultancy, he argues in Monetizing Innovation that there are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming. They prioritize revenue growth, market share and profit maximization differently.

Pricing 208

Pricing Startup Strategy Consulting 208

FastSpring

MARCH 3, 2023

About Frederic (Fred) Linfjärd Fred is the Director of Growth Marketing at Planday and the former Head of Commercial Innovation at Capture One, where he 4x’d their revenue, leading to an acquisition.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Sales Hacker

APRIL 18, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. As an innovation leader, you know this. Join Kristina Finseth (Sr. Your phone buzzes and you’re presented with the daily special.

Mobile 75

Mobile Innovation Growth Marketing Sales 75

Mucker Capital

NOVEMBER 8, 2023

This enables the startup to develop innovative and distinctive positioning strategies within the market. For instance, mechanics focus on product innovation and market dominance, mothers prioritize customer relationships and segmentation, and missionaries disrupt industries with visionary concepts.

Branding 98

Branding Startup Development Strategy 98

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. ” I love disruptively innovative products and Lavender is one of them. Join Kristina Finseth (Sr. Attached is my resume.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

ChurnZero

JUNE 10, 2021

The nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation and future plans. These visionary leaders deliver innovation, growth and prosperity that transform our world.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

Casey Accidental

FEBRUARY 8, 2022

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

SaaSHolic

MAY 5, 2023

The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. The role of trust, credibility, and social media in brand growth was highlighted, along with the need to balance organic and paid marketing channels.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Intercom, Inc.

DECEMBER 21, 2020

Graham Ó Maonaigh, Senior Growth Marketing Manager. Even though it’s so simple, the absolutely most transformational tip was banning the use of the ?? emoji because it can be accidentally misinterpreted in the wildest ways. The sudden evolution of e-commerce. This was the context for the remarkable S.H.O.P. Revising the words we use.

Healthcare 232

Healthcare Technical Review Communication Innovation 232

Frontegg

JANUARY 7, 2022

Conference tracks will include: Product Lifecycle and Success Stories, Product Management Software and Innovation, Product Team Dynamic, Methodologies, and obviously some exclusive Product Manager Roundtable Talks. 9 – Growth Marketing Summit. 2 – ProductCon. 16 February, 2022 (Virtual). 11 – PLG Disrupt.

Artificial Intelligence 69

Artificial Intelligence Technical Review PayPal Software Review 69

SaaStr

NOVEMBER 16, 2022

It probably goes back to so much of our iconic piece, first of all, and some of this was really innovative years ago and now is table stakes and copied. Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing.

Sales Hiring 213

Sales Hiring VP of Engineering Payment Methods Scale 213

Teamgate

DECEMBER 11, 2019

They can probably do all the growth hacking ideas in this article better than the words could explain it. So if you really mean business, touching base with growth marketing experts who know product innovation, user experience management, and technical target marketing will earn you back more of what you invested in them in the first place.

Growth Hacking 89

Growth Hacking Startup Investment Innovation 89

Casey Accidental

FEBRUARY 9, 2021

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Kieran Flanagan, VP Growth/Marketing at HubSpot.

Strategy 52

Strategy Scale Systems Review Technical Review 52

Casey Accidental

AUGUST 4, 2021

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Kieran Flanagan, VP Growth/Marketing at HubSpot.

Technical Review 52

Technical Review Scale Systems Review Retention 52

SaaStr

MARCH 28, 2024

What’s your pulse check on the venture markets right now, today? Venture growth markets have been challenging in the past two years, but we are starting to see some real deal and investment velocity among pretty impressive businesses. That, and give your investors more homework. #4.

Venture Capital 245

Venture Capital Cybersecurity Scale Artificial Intelligence 245

OpenView Labs

JULY 2, 2019

The Ultimate Product Led Growth Resources Guide. We assembled this guide as the ultimate point of truth for the most informative and innovative PLG resources. The Product Led Growth Market Map. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy.

Scale 40

Scale Innovation Acquisition Strategy 40

Casey Accidental

FEBRUARY 26, 2024

This sort of pivot is common, and still got them to the destination of a growth market with a large TAM that offset peak times for driver demand and allowed new types of supply that weren’t a great fit to core Uber to also make money driving. It turned out copying Doordash and Postmates was the more viable option.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. Hiring for Growth. After understanding the importance of a growth team, it is critical to develop hiring criteria for this relatively new field.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

SmartKarrot

APRIL 8, 2022

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Apply here: [link]. Organization: GfK.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Outsourced Development 19

OpenView Labs

OCTOBER 15, 2019

Product led growth (PLG) is something most people consider the exclusive territory of the latest batch of SaaS startups. While it’s true that a product-led approach comes naturally to many of these organizations, PLG can also offer more traditional companies a very effective way to innovate and grow. and Google Cloud.

Sales Hiring 40

Sales Hiring Marketing Cloud Travel 40

Mucker Capital

AUGUST 9, 2023

HARO ( Help a Reporter Out ): A Unique Approach to Link Building Alongside podcasts, HARO represents another innovative method for building backlinks and boosting SEO. Each of these approaches offers unique benefits and plays a critical role in building a robust and effective backlink foundation.

AI Search 52

AI Search Entertainment Engineering Branding 52

SmartKarrot

JANUARY 12, 2022

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Outsourced Development 19

The Marketing & Growth Hacking Publication

APRIL 19, 2019

Such events include Organic Hemp Innovations in Denver, Balkannabis in Athens, Greece and the Expo West CBD Summit in Anaheim, California. Organic Hemp Innovations is one of many events sponsored by the Industrial Hemp Research Foundation.

Growth Hacking 40

Growth Hacking Marketing Education Innovation 40

SmartKarrot

FEBRUARY 3, 2022

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Travel 19

Sylvia Ng

FEBRUARY 17, 2016

Innovative. Create innovative technology that delights our users so that they are willing to share their positive experience with their friends, colleagues and acquaintances. Optimize the site for first-touch visitors, especially in early growth markets. Job Responsibilities – Culture & Other. Self motivated.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

OpenView Labs

APRIL 18, 2019

We expect to see continued growth and innovation in the coming years, and will continue to track new and existing companies leading the pack with product led growth strategies. Click the image above to see a larger version of the Market Map. The post The Product Led Growth Market Map appeared first on OpenView Labs.

Growth Marketing 70

Growth Marketing Marketing Finance Innovation 70

SmartKarrot

APRIL 12, 2022

Chief Growth Officer. Traditional C-suite does have CMOs – Chief Marketing Officer , but current-day organizations need to have a comprehensive approach, which comes with Growth Marketing. Growth Marketing is a combination of marketing + engineering, and finance. Chief Party Officer.

New CTO 10

New CTO Finance CTO User Experience 10

OpenView Labs

NOVEMBER 11, 2019

We expect to see continued growth and innovation in the coming years, and will continue to track new and existing companies leading the pack with product led growth strategies. Click the image above to see a larger version of the Market Map. The post The Product Led Growth Market Map appeared first on OpenView.

Growth Marketing 43

Growth Marketing Marketing Finance Innovation 43

The Marketing & Growth Hacking Publication

FEBRUARY 8, 2019

As of now, the tobacco industry is focusing on innovation and I see a big marketing opportunity for these tobacco companies in reviving their promotional activities over the internet to change the perception of smoking. I’m pretty sure content marketing can bring in a lot of new customers.

Strategy 40

Strategy Marketing Growth Hacking Advertising 40

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SmartKarrot

FEBRUARY 12, 2021

His immense information about SaaS businesses and their growth strategies has been helpful for readers. The ideas on his blog aim at churn reduction , growth marketing, and expansion. The blog is all about business models, startups, marketing, and more information. For Entrepreneurs. Sales Hacker.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

The Marketing & Growth Hacking Publication

FEBRUARY 12, 2019

Do Your Market Research This is one of the most important steps in improving diversity. The population of the United States is more diverse than it ever has been, and companies and public institutions alike are discovering that internal diversity spurs innovation , increases productivity, and improves their company message.

Marketing 40

Marketing Growth Hacking Market Research Technical Review 40

SaaStr

OCTOBER 8, 2023

He leads the Product Management team that delivered Rhythm, a first-of-its-kind innovation that translates buyer behavior into the most immediate and impactful seller actions in a single prioritized workflow. Frank Dale is SVP of Product at SalesLoft, the industry’s first AI-powered revenue workflow platform.

AI 211

AI Innovation Communication Revenue 211

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

Chart Mogul

FEBRUARY 4, 2020

Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. So, it’s no wonder why successful companies are finding innovative ways to utilize webinars. Webinars are truly the best tool to take your leads and prospects from unaware to loyal customers.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

FEBRUARY 4, 2020

Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. So, it’s no wonder why successful companies are finding innovative ways to utilize webinars. Webinars are truly the best tool to take your leads and prospects from unaware to loyal customers.

Marketing 52

Marketing Social Media B2B Onboarding 52